Bill Solleder grew up in Chicago, and moved to Hot Springs National Park, Arkansas in 2003. He serves as the Director of Marketing for Visit Hot Springs where he manages a multi-million dollar advertising budget that has led to one billion dollars in visitors spending. The current Hot Springs AD campaign, “Soak it Up” was nationally recognized with a Gold Telly, and a Platinum Hermes award.Solleder is the founder and former Executive Director of the arts organization, Low Key Arts. Currently, he serves as the Chairman of the Diamond Lakes Travel Association, and is a member of the Hot Springs National Park Rotary Club. Bill is a graduate of the Community Development Institute, Leadership Arkansas, and holds a Bachelor's degree from Southern Illinois University. Bill was included in the 50 Over 50 class of 2024 by Arkansas Money & Politics. Solleder is set to receive his CDME certification this Summer at Destinations International. He has two daughters with Shea Childs - Elizabeth and Luna Mae. You can often find him riding his mountain bike at the Northwoods Trails.