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• Executive level communicator and visionary• Effective remote worker: leading team meetings, presentations, executive zoom meetings• 20+ years of maximizing return on marketing budgets• Growth Marketer – from campaign development to demand generation to revenue conversion• Cross department collaborator who excels at aligning goals• ROI based decision maker• People first leader, mentor, and developer – team player all the way• Resourceful, creative, personable, professional, reliable, great sense of humor
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Swan Hellenic Limited
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Director Of Marketing, North AmericaSwan Hellenic Limited Jul 2023 - PresentNicosia, Cyprus, CyHead of Marketing with responsibilities to create brand awareness, long-term partnerships, and drive demand.
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Head Of Client Demand And GrowthGlobal Voyages Group Apr 2020 - Present• Established 90-day marketing communication plan• Model customer demographics to increase new customer revenue via 3rd party lead generation• Created incremental 90-day financial targets• Developed C-Level dashboard marketing performance metrics• Build and test full-funnel demand generation engagement programs• Performed segmentation and analytics for print and digital target market audiences
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Senior Vice President MarketingAmerican Queen Steamboat Company Feb 2019 - Apr 2020Fort Lauderdale, Florida, Us• Rebrand positioning for both AQSC and VCL• Managed annual revenue budget and marketing spend• Implemented targeted database marketing initiatives to gather prospects and generate demand • Increased conversion through both B2C and B2B marketing • Drove organizational growth and developed frontline marketing management team• Introduce 2 new ships to market -
Strategic Marketing DirectorTraktek Partners Apr 2017 - Jan 2019Needham, Ma, Us• Develop disciplined marketing plans to leverage and optimize existing resources and budget• Oversee lead pipeline automation from sales and marketing efforts with both the marketing and IT teams (internally and externally) • Incorporate latest digital trends into client’s marketing portfolio• Customize proven marketing strategies for lead gen and conversion with data driven analytics supported by highly customer centric communication methodologies • Apply an integrative approach to drive demand generation and revenue by identifying and utilizing optimal marketing initiatives across multiple channels • Design and oversee list segmentation, data analytics, brand definition, email marketing• Expert in development of campaigns (content, audience, A/B testing, back end analytics) • Utilize SEO, SEM, social, collateral mailings to expand market presence and points of contact • Identify and new areas of opportunity to expand client engagement and scope of relationship • Serve as point of contact for both internal and external clients, managing team as well as client expectations throughout scope of engagement • Prepare concise projection, summary and evaluative reports for stakeholders • Constantly evaluating results and looking for process and outcome improvement -
Director Of Us MarketingScenic Usa Feb 2014 - Feb 2017Responsible for strategic planning, management and conversion of all marketing funds into demand generation and sales revenue - Strategic Planning for accelerated sales growth across multi-channel, B2B and B2C channels - Management of marketing department team members (CRM, Digital, Creative, and Yield) - Drive demand generation through multi-channel media efforts. TV Ads, Newspaper Ads, PR, Social Media, SEO/SEM, Remarketing, Public TV Sponsorship, local events, national webinars, and direct mail - Built a conversion pipeline using automated feeds from CRM system to the reservation centers as well as Salesforce - Created sustainable KPI metrics to monitor CPI's and CPA's - Developed annual sales and marketing budget to optimize ROI and drive down acquisition costsAccomplishments: - Grew customer lead file by 10x over 3 years - Grew trade lead file by 15x over 3 years - Grew customers by 8x over 3 years - Hired, trained and built the marketing department - Decision maker on website redesign and digital launch of US brand
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Marketing DirectorBlount Small Ship Adventures Sep 2012 - Aug 2013Warren, Rhode Island, UsResponsible for Strategic planning, management, and execution of all marketing functions - Planning and development of yearly, multi-channel B2B and B2C marketing plans - Management of proprietary CRM system with a pipeline feed to sales team - Manage marketing team of two (2) - Responsible for yield revenue and overall P&L - Development of standard KPI's for lead generation and cost of acquisition -
Vice President, CirculationVantage Deluxe World Travel May 2011 - Jun 2012Boston, Ma, Us- Responsible for yearly channel budget and full P&L accountability - Responsible for maintaining 95% occupancy on owned assets - Managed staff of 3 - Led integrated marketing efforts across multi-channel digitial, print, brochures, direct mail, and advertising marketing sources - Senior team member -
Vice President MarketingPaul Gauguin Cruises, Inc. 2008 - May 2011New York, New York, Us- Developed start up multi-channel integrated marketing programs - Successfully launched re-branding of Company and launch of new ownership - Built SEO/SEM programs for low cost leads - Executive team member -
Vice President, Direct MarketingGrand Circle Corporation 1995 - 2008Boston, Ma, Us11 promotions in 13 years of employmentOversaw circulation efforts (100% of revenue driven by circulation) across 3 GCC brandsManaged staff of 8Received leadership recognition 7 years out of 13 -
Vice President Direct MarketingGrand Circle Corporation 1995 - 2002Boston, Ma, Us
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Vice President, CirculationGrand Circle Travel 2002 - 2007
Bill Spaeth Skills
Bill Spaeth Education Details
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Bentley University
Frequently Asked Questions about Bill Spaeth
What company does Bill Spaeth work for?
Bill Spaeth works for Swan Hellenic Limited
What is Bill Spaeth's role at the current company?
Bill Spaeth's current role is Marketing.
What is Bill Spaeth's email address?
Bill Spaeth's email address is bi****@****.com.au
What is Bill Spaeth's direct phone number?
Bill Spaeth's direct phone number is +161785*****
What schools did Bill Spaeth attend?
Bill Spaeth attended Bentley University.
What skills is Bill Spaeth known for?
Bill Spaeth has skills like Direct Marketing, Lead Generation, Integrated Marketing, Marketing, Management, Email Marketing, Segmentation, Leadership, Strategy, Multi Channel Marketing, Database Marketing, Analytics.
Who are Bill Spaeth's colleagues?
Bill Spaeth's colleagues are Mark Anthony Yu, Aurore Sallard, Gennadiy Skorokhod, Linn Louisa Hottgenroth, Francis Heathcliff Pelarion, Luke Clarke, Thomas Harrison.
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