Bill Townsend Email & Phone Number

Bethesda, Maryland, United States

As part of the dynamic Mid-Atlantic sales team, I play matchmaker between a diverse portfolio of Montgomery County restaurants and retailers and our dynamic portfolio of 4,500 fine wine and spirits from around the world, representing both established properties and a new generation of winemakers and distillers. I suggest beverages that simultaneously support the accounts' business goals and our team's sales priorities, cultivating strong customer relationships that translate into increased… Show more As part of the dynamic Mid-Atlantic sales team, I play matchmaker between a diverse portfolio of Montgomery County restaurants and retailers and our dynamic portfolio of 4,500 fine wine and spirits from around the world, representing both established properties and a new generation of winemakers and distillers. I suggest beverages that simultaneously support the accounts' business goals and our team's sales priorities, cultivating strong customer relationships that translate into increased revenue.• In the first 12 months, I was responsible for a territory of 112 accounts with 850k in sales. I added 15 new accounts through industry research and cold calls, which increased sales to over 1.1 million. In September 2023, I was promoted to manage an additional 83 accounts based on my previous success. Currently on a 17% increase in sales. • Expanded our points of distribution to 576 new products by consistently providing customers with the latest products and options while increasing accounts’ profits.• Consistently drive sales and increase profitability through weekly presentations of new products, conducting and managing in-store tastings, consistently winning incentive programs, and creating and positioning product displays.• Create weekly territory plans through Salesforce to achieve monthly sales goals and create efficient coverage to maximize sales, profits, and distribution of products across the largest county in Maryland.• Forecast product demand to prevent out-of-stock situations, collaborate with management to analyze average depletion rates per month, and replenish inventory on a timely basis.• Maintain historical account purchase information through Diveport Software to strategically forecast future programs and sales.• Manage Accounts Receivable through timely processing of breakage, credits, and returns, while minimizing losses. Show less

Kensington, Maryland, United States

Successfully launched and operated an innovative wine and beer retail shop, full-service restaurant, and bar concept which serves as the anchor destination of Kensington's newest lifestyle community. As lead of the opening team, I established strategic and tactical restaurant operations, standards, and guidelines, including service, sales, purchasing, guest experience, safety, company culture, marketing, and employee training.• Responsible for overall functioning and success of Knowles… Show more Successfully launched and operated an innovative wine and beer retail shop, full-service restaurant, and bar concept which serves as the anchor destination of Kensington's newest lifestyle community. As lead of the opening team, I established strategic and tactical restaurant operations, standards, and guidelines, including service, sales, purchasing, guest experience, safety, company culture, marketing, and employee training.• Responsible for overall functioning and success of Knowles Station and its entities, including the restaurant and bar sales, wine and beer menu development, onsite and online retail beer and wine sales, and monthly wine club.• Developed promotional events, including No Corkage Mondays, Wine Flight Wednesdays, Wine Tasting Fridays, Family Meals, Seasonal Wine Dinners, Producer Tasting Parties, and managed off-premises and onsite private events.• Adapted business model and protocols during COVID-19 via family to-go meals, growler sales, and curbside specials.• Attained the financial objectives of the business through effective management of people, product, service, and facility processes, including a focus on revenue and profitability.• Developed processes and management methods to optimize workflow and generate higher productivity and revenue. Increased revenue through up-selling, promotional programs, and improved employee product knowledge.• Oversaw the development of marketing content including tailored offers, tasting notes, and content for website, newsletters, and social media campaigns.• In 2021, I also oversaw two restaurants in Virginia where I analyzed and improved the companies’ standard practices and procedures, including their beverage program, staffing, training, revenue, and inventory control. Show less

Washington Dc-Baltimore Area

An energetic and motivational manager who regularly exceeded expectations in overall sales at one of the oldest retail establishments in the District of Columbia, specializing in fine wines, craft beers, and distilled spirits.• Created a positive, sales-focused environment with highly trained, professional, and motivated staff to ensure an exceptional guest experience. Ensured staffing and team member training exceeded company needs.• Multi-faceted job that combined… Show more An energetic and motivational manager who regularly exceeded expectations in overall sales at one of the oldest retail establishments in the District of Columbia, specializing in fine wines, craft beers, and distilled spirits.• Created a positive, sales-focused environment with highly trained, professional, and motivated staff to ensure an exceptional guest experience. Ensured staffing and team member training exceeded company needs.• Multi-faceted job that combined direct-to-consumer aspect of retail wine sales, spirits, and beer to guests both in-person and online. Successfully launched and maintained Magruder’s first e-commerce sales website.• Committed to delivering an exceptional customer experience and building brand loyalty within the community. • Supported suppliers through engaging, well-publicized events such as private parties, in-store tastings, and wine and spirits dinners. Under my supervision, we achieved record attendance, product sales, and guest feedback.• Responsible for product lifecycle including new item procurement, inventory management and pricing strategies, and seasonal and limited release allocations.• Product reordering: analytical approach to ordering to ensure the store maintains an optimal level of inventory based on historical sales trends, consumer preferences, and pricing.• New product selection: Ensure we brought in wines we could stand behind and sell based on consideration of product quality, pricing, supplier relationships, and consumer preferences. Show less

Columbia, Maryland

COS is a wholly owned subsidiary of the Xerox Corp. With the COS 360™ workflow assessment process, we assist companies of any size and in any industry understand true cost breakdown, asset deployment, usage patterns and volumes along with the development of sustainable working practices and continuous improvement initiatives resulting in increased operating efficiency and reducing document related costs.• Directed sales of Xerox, Nuance, and Hewlett Packard portfolio in Rockville and… Show more COS is a wholly owned subsidiary of the Xerox Corp. With the COS 360™ workflow assessment process, we assist companies of any size and in any industry understand true cost breakdown, asset deployment, usage patterns and volumes along with the development of sustainable working practices and continuous improvement initiatives resulting in increased operating efficiency and reducing document related costs.• Directed sales of Xerox, Nuance, and Hewlett Packard portfolio in Rockville and Potomac, Maryland. Achieved Salesman of the Month three times in 2012 and was ranked six out of 24 Sales Associates.• Obtained new business utilizing database research, cold calling, and tele-selling with high priority on setting appointments with C-level employees. Saw an increase of 43% sales including new net business.• Oversaw the sales cycle that encompassed appointments, conducted needs assessment, product demonstrations, validation of costs, proposal, closing paperwork, coordinated delivery, staff trainings and account reviews.• Monitored current and potential business, promoted and attracted new clients, and forecasted sales. Show less

Washington D.C. Metro Area

Republic National Distributing Company (RNDC) is the second largest beverage alcohol distributor of premium wine and spirits in the United States.• Managed the largest division portfolio in the company at 45 off-premises retail liquor stores throughout the District.• Built successful relationships by communicating with clients, providing sales support, advising on competitive shelf pricing strategies, and presenting new products for a diverse customer base.• Responsible for… Show more Republic National Distributing Company (RNDC) is the second largest beverage alcohol distributor of premium wine and spirits in the United States.• Managed the largest division portfolio in the company at 45 off-premises retail liquor stores throughout the District.• Built successful relationships by communicating with clients, providing sales support, advising on competitive shelf pricing strategies, and presenting new products for a diverse customer base.• Responsible for product availability through proper inventory and ordering recommendations.• Elevated the brand of the product portfolio through store merchandising, shelf positioning, displays, and signage.• Conduct staff training programs and consumer tastings.• Represented the DC market in nationwide brand launch by achieving highest sales and greatest new product placements in the company. • Awarded Salesman of the Year 2007 for Off-Premise Division, Salesman of the Month eight times in 2007, and numerous times throughout 2008 and 2009. Show less

Washington Dc-Baltimore Area

Shelly's Backroom is Washington's civilized cigar parlor and a comfortable retreat for cigar aficionados.• Promoted twice due to my work ethic, guest satisfaction, development of a regular clientele, and sales.• Responsible for the weekly beer, wine and liquor inventory, ordering, and receiving. Accountable for opening and closing duties, banking, computer reports and troubleshooting. • Responsible for sales for 100 private humidors while maintaining records of contracts and… Show more Shelly's Backroom is Washington's civilized cigar parlor and a comfortable retreat for cigar aficionados.• Promoted twice due to my work ethic, guest satisfaction, development of a regular clientele, and sales.• Responsible for the weekly beer, wine and liquor inventory, ordering, and receiving. Accountable for opening and closing duties, banking, computer reports and troubleshooting. • Responsible for sales for 100 private humidors while maintaining records of contracts and yearly renewals.• Gained an extensive knowledge of cigars and spirits with an emphasis on higher-end products. Show less