Entrepreneur, business consultant, business owner and former senior corporate executive.Strategic Advisor and partner in Ranch Preservations Holdings that is expanding its portfolio of Guest Ranches throughout the Western USA (www.trueranchcollection.com ) Founding Partner Prism Advisory Group, one of the leading boutique consulting practices in the travel industry, assisting a broad spectrum of clients in and beyond the travel and hospitality industries, addressing both challenges and opportunities.Senior Hotel Industry Executive - . SVP Marketing and EVP/COO Best Western Hotels. VP Strategic Marketing and VP Rooms & Reservations ITT Sheraton. Led development of new global CRS systems at both chains, re-branded Best Western from the old Gold Crown to the current brand identity and led the creation of Sheraton Club International one of the industry's first guest loyalty programs that morphed into Starwood's Preferred Guest Loyalty program. Senior Airline Executive experienced in marketing and planning at both legacy carrier and start-up's.Former Board Member: Micros Systems Inc., Passkey Inc., Signature Inns and TLX Inc.One of four original co-founders, board member and Vice-Chairman of THISCO/HCC , now Pegasus Systems.As an entrepreneur co-founded Bi-Coastal Air Service a unique F Class time share trans- continental carrier, TLX a fully automated solution for managing airline crew hotel layovers and Keeping Pace Inc. a children's orthopedic footwear manufacturing company.Adviser to new technology ventures: I Lease Pro offering new lease accounting software addressing the complex changes being introduced by FASB and Cost2Drive a road travel planning application. Specialties: Ability to break complex issues down into addressable components and assist a wide range of organizations from start up to legacy. Key confidential adviser to senior management and ownership. Strong leadership & mentorship skills.