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Innovative Customer Retention ProfessionalSenior level professional who delivers significant improvements in customer retention. Develops innovative retention programs that elevate the customer experience. Creates revenue generating retention and upsell programs for call center, retail, online and email channel marketing. High level expertise with CRM systems, propensity modeling, and data-driven analytics. Industry experience includes: wireless, cable, systems integration. Completed Executive MBA program involving international study in China and India.SELECTED ACCOMPLISHMENTS• Reduced churn for Time Warner Cable Mobile Internet (wireless) by 49% in 1 year.• Developed Nextel’s most successful retention initiative - reduced early life churn for high value
T-Mobile
View- Website:
- tmobile.com
- Employees:
- 77533
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Sr. Marketing Manager For Retention, RevenueT-Mobile Jun 2014 - PresentBellevue, Wa• Responsible for identifying root causes of B2B churn, developing and implementing effective programs to retain customers and reduce churn• Implemented programs directly responsible for cutting large account B2B churn by more than 50% -
Senior Manager - Corporate DevelopmentTime Warner Cable Jan 2011 - Jun 2014• Reduced wireless churn by 49% in 12 months.• Created innovative Welcome Call program, resulted in an 18 point increase in new customer survival rates.• Implemented effective 30 Day Returns Study, drove improvements resulting in 16% decrease in returns.• Identified which sales agents were responsible for high amounts of customer churn, worked with regional sales teams to improve agent performance. -
ConsultantTmng Global Nov 2009 - Feb 2011• Responsible for driving significant CRM system improvements to support wireless sales and retention programs.• Accelerated deployment of 3 major CRM releases, plus an additional 45 CRM projects.• Achieved successful, on-time deployments of required CRM functionality for upsell and retention capabilities. -
Senior Manager - Innovation, New Business Model DevelopmentSprint Nextel 2005 - Nov 2009• Directed successful integration of existing Nextel and Sprint customer retention and revenue generation systems into upgraded CRM system. Total value of retention and upsell programs had annual value of over $1 billion dollars. • Spearheaded multi-million dollar CRM system improvements for all retention, upsell and upgrade programs after successful integration of CRM systems.• Led cross-functional teams on multiple CRM projects involving Marketing, IT, Legal, Care, Retail, Online. -
Senior Manager - Nextel Customer Lifecycle DevelopmentNextel Communications 2002 - 2005Atlanta, Georgia• Created innovative retention program, reduced churn for targeted accounts from 5% to below 1%. Program evaluated by Finance team as Nextel’s most effective churn reduction program. • Built new upsell revenue program - $92 mil annual rev. Secured C-level support and approval, drove research, conducted test marketing trials, selected target audiences, leveraged large cross-functional team, implemented and expanded program. -
Manager - Nextel Customer Lifecycle CommunicationsNextel Communications 2001 - 2002Greater Atlanta Area• Developed online/email sales referral program, became one of Nextel’s most cost effective sales programs.• Produced multiple email, web and direct mail campaigns for churn reduction programs.
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Manager - MarketingSimtrex 1998 - 2001• Initiated and implemented complete spectrum of marketing programs for dot com start-up: web site, email campaigns, collateral, trade shows, PR, print ads.
Bill Wise Skills
Bill Wise Education Details
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Marketing
Frequently Asked Questions about Bill Wise
What company does Bill Wise work for?
Bill Wise works for T-Mobile
What is Bill Wise's role at the current company?
Bill Wise's current role is Sr. Marketing Manager at T-Mobile.
What is Bill Wise's email address?
Bill Wise's email address is bi****@****hoo.com
What is Bill Wise's direct phone number?
Bill Wise's direct phone number is +142546*****
What schools did Bill Wise attend?
Bill Wise attended Georgia State University - J. Mack Robinson College Of Business, Georgia State University.
What are some of Bill Wise's interests?
Bill Wise has interest in Photography, Rock And Jazz Drumming.
What skills is Bill Wise known for?
Bill Wise has skills like Crm, Cross Functional Team Leadership, Customer Retention, Telecommunications, Analytics, Vendor Management, Management, Marketing, Customer Experience, Process Improvement, Program Management, Multi Channel Marketing.
Who are Bill Wise's colleagues?
Bill Wise's colleagues are Muriel Freeman, Elodie Dacheville, Vanessa Ramos, Durga Kuc, Delano Owens, Nezih Burak Alptürk, Deundre Greer.
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