Bill Burg Email & Phone Number

Greater Philadelphia Area

• Led brand presence across various platforms, driving the design and development of marketing campaigns, print materials, video content, corporate website, landing pages, email campaigns, photoshoots, digital ads, and environmental design.• Manage and mentor a high-performing team of graphic designers, animators, videographers, UX designers, and developers, fostering a culture of creativity, collaboration, and innovation.Collaborated closely with the CMO and executive team to ensure brand uniformity and alignment with business goals.• Implemented data-driven creative strategies, tracking key KPIs to drive business results.Managed external agencies for video shoots, website design, packaging design, event booths, and printed collateral.• Managed budget allocations effectively to maximize impact.KEY ACHIEVEMENTS:• Oversaw the successful launch of two websites in collaboration with external agencies.• Directed and designed five Summit campaigns, including one in-person and four virtual events.• Spearheaded two rebranding initiatives, ensuring alignment with evolving brand vision.• Designed art installments and environmental design for new office locations.• Worked in concert with our events agency to design and develop our event booth and collateral.

Collegeville, Pa

As the Creative Director, my responsibilities consisted of curating the Ursinus brand across all platforms. I oversaw and develop our marketing campaigns, print collateral, video spots, photoshoots, internal marketing, and our external signage system. I worked closely with a multitude of departments to ensure their messaging is consistent and on-brand. As well as partnering with our content writers to build out comms plans to target our four different audiences at specific phases in their journey. Two notable campaigns that saw a high level of engagement were our capital campaign and our admission drip campaign.RECENT PROJECTS:ADMISSIONS MARKETING MATERIAL• Conceptualized and designed an award-winning suite of marketing material for admissions.INTERIOR DESIGN• Assisting in the interior design of a multi-million dollar science building• Assisting in the interior design of a multi-million dollar Admissions building• Designing and developing a juice bar in the fitness center.• Working with Saxbys on the interior design of the new coffee shop.WAYFINDING• Working with the principal stakeholders to design and develop a new wayfinding system that includes directional, parking and interactive experiences.MARKETING STRATEGY• Assisted in the creation of a marketing strategy for our new conference and special events department with the goal to increase our external revenue through conferences, events, and weddings.• Worked alongside our content writers to build a comms strategy for our four audiences. DIGITAL SIGNAGE/KIOSKS• Introduced new digital menu boards and interactive kiosks across campus.MAGAZINE AND ANNUAL REPORT• Art direct and design our award-winning quarterly magazine and annual report.

Greater Philadelphia Area

As a self-employed Creative Director, my tasks range from creative concepting and brand strategy to motion graphics and interactive design to print and package design. I have designed and directed a wide variety of projects ranging from interactive experiences, campaigns, rebranding websites, video, animation, presentation design, internal and external marketing, package design as well as traditional print such as posters, billboards, ads, direct mail, annual reports, and brochures. I have had the opportunity to work with clients such as The Philadelphia 76ers, Lenovo, Lincoln Financial Group, Sungard, the State of Pennsylvania and New Jersey, Tropicana Casino and Resort, House of Blues, The Resorts Casino, and Clean Markets, to name a few.

Greater Philadelphia Area

As the Sr. Marketing Designer, I was responsible for all internal interactive and print collateral. This included the company websites, micro-sites, hardcover books, magazine ads, web banners, email blasts, directing photoshoots, and developing presentations for clients like Google, Yahoo!, Disney, Adidas, and LG.

Atlantic City, Nj

As the Art Director, I designed and developed all the Tropicana collateral and managed a small team of designers and outside vendors. While at the Tropicana to capture new clientele and retain our current customers, my team and I worked with our content team to build out a comms strategy for our quarterly campaigns, serialized over several years with seasonality embedded into the design, which helped raise awareness of the Tropicana brand, their events, and promotions, and ultimately met their goals of establishing a broader and more dedicated client-base.

Master Of Science, Digital Design

Ba, Graphic Design