Founding Partner - Sports And Gen Z Marketing Agency
Burlington, Vermont, United States
I co-founded, grew, and operated Fuse (https://www.fusemarketing.com/) to become a market leader in the $54 billion advertising agency sector. A sports and youth culture marketing specialist, Fuse received more than 60 industry awards for services including Strategy, Digital Media, Experiential (Event) Marketing, and Creative Services. I oversaw a business development and growth strategy that beat competitors many times our size, resulting in a client list that included:* Sports Properties: UFC, USA Swimming, Minor League Baseball, X Games, and Vail Resorts* Fortune 500 Companies: Pepsi, Amazon, TikTok, Starbucks, Zipcar, and Frito-Lay* Endemic Sports Brands: CCM Hockey, Nike, PUMA, New Balance, and Burton SnowboardsFrom our launch to my exit in 2020, I helped manage the company to 23 consecutive years of profitability and year over year growth. And during that time, we remained focused on our employees; Fuse was named an Outside magazine Top 50 Workplace and named Vermont's Best Place to Work for 10 straight years. In addition to Fuse, I co-founded a European marketing agency SawabiniSmithCarter and the promotional products agency Monitor.