Asked to support the execution and launch of Email Communication campaign projects for Toyota’s relationship marketing AOR. Key Achievements:● Delivered 98% of project milestones ahead of schedule by facilitating daily meetings and providing ongoing support for the team.● Led briefing process and managed cross-functional teams of 6-18 which included product strategy, creative, development, media, and analytics. ● Served as lead for multiple CRM projects from inception to delivery which increased email open-rates to 32% for the Toyota Sales Event, Winter Sports Events, MY’22 RAV4 debut, MY' 22 C-HR debut, and MY’23 Sequoia.

● Agile Methodologies● Product Management● User Experience (UX)● Design Thinking● User Research● Usability Testing

Joined Swedish creative vendor to help with integrated campaigns and potential account development in US.Key Achievements:● Developed marketing programs and content for Lexus.com with annual digital marketing billings of $100M+ and increased website product engagement by over 17%.● Increased engagement by 38% for Chevy Sonic’s digital activation and product website for their broadcast spot campaign.● Nestle: Launched the first multi-brand website or Nestlé Nutrition’s diabetes initiative.Increased the Nestlé consumer database and overall website traffic 75% by integrating online ads.● Promoted the Everyday Eating launch and associated Nestlé products using digital coupons, segmented email campaigns, SEM campaigns, and SEO efforts.

Partnered with D5W Design founders to form the digital production collaborative Roundabout Studios with the ambition of creating image sharing application products and digital properties for new business channels.Key Achievements:● Increased new customers by 23% with turnkey mobile application platform Tappbot. ● Facilitated the creative production and feature strategy for 3 new image-sharing mobile applications StoryCircle, Banter, and Fess-Up.● Collaborated with the design team and production on product features for potential new philanthropic sports program Fananthropy.