Led team and drove strategy for ad tech/mar tech, measurement, and segmentation enablement. Responsible for delivery of the overarching product roadmap focused on increasing the potential audience segmentation value for Qualifi. Established and grew collaborative relationships with internal and external stakeholders, gathered business requirements, and evaluated product performance.

Responsible for delivery, enhancement, and optimization to support revenue generation of data & audiences. Created strategy, vision, and roadmap for ad technology and use. Collaborated with partners and internal teams on requirements and enhancements to meet client needs.

Build the foundation for enabling department-wide analytics capabilities. Identify technology and vendors; assists in building the business case to justify marketing investments; create and maintain the processes needed for effective information sharing internally and externally to best support the ability of Brand Marketing Teams to develop effective marketing strategies.

Lead direct-to-consumer advertising strategy for OtterBox and LifeProof brands.Focused on business metrics, brand perception, sales, and advertising impact on profitability; creating operational efficiencies to drive down overhead and decrease time-to-launch; working cross-functionally to determine go-to-market plans; creating analytical and attribution-based reporting; driving reporting automation and consistency across marketing teams.• Award Winner: Best Consumer Goods Online Campaign 2020 - International Advertising Competition• Award Finalist: Creative Media Awards Online Media 2020 – Mediapost

Partner program architect and business lead, ad-tech integrations for Atlas by Facebook.Created global program strategy; thought-leader around Partner use, technology, and global market needs; created legal outline and requirements for Partner programs; responsible for program documentation, product needs and Partner requirements for integration; determined support requirements, Partner participation criteria, and selection (Partner and end advertiser); initiated cross-functional leadership (Engineering, Product, Sales, Support, Legal, Product Marketing); drove day-to-day Partner management and escalation; acted as a Partner advocate; lead Partner education; drove adoption via Partners; responsible for program wind-down and right-sizing.• Addressed product gaps and drove advertiser adoption through Partner Programs. Programs exceeded internal objectives - driving advertiser use of Atlas and increasing ad-serving volume over 25% in the first year.• Increased advertiser adoption at launch by 30%. Addressed product stability and led improvements for Partner integrations. Achieved efficiencies by working with key internal teams (Solutions Engineering; Product Marketing; Engineering).• Defined technical, legal, and support needs for ‘Atlas New’ and measurement Partnerships; successfully transitioned Partner set across products from ‘Classic’ to ‘New’ at launch.• Guided wind-down of Atlas Partner Programs upon decommissioning of the Atlas ad server. Prepared and delivered communication and legal requirements to Partners and advertisers, ensuring client satisfaction with program completion.• Managed the 'Ecosystem Inputs' program, which grew from zero to seven Partners and over 250 advertisers during the six-month beta phase.

Cross-functional leader and customer advocate for advertising system improvements.Led the ‘voice-of-the-customer’ program designed to create empathy for client issues within Microsoft display advertising products; utilized insights to influence product/platform priorities and improve support experiences; engaged with Engineering, Support and Education teams to drive down support tasks and product issues; increased client satisfaction with support teams; represented Support in cross-function product improvement meetings; drove support/service operation strategy and best practices across organization.• 25% reduction in top call driver volume to support teams (UI errors, user education, permissions).• 10% reduction in time spent on Atlas issues by the support team.• Contained mobile app advertising-based issues to under 30% of total call driver volume.• Launched support of new video ad platform and drove down integration impact issues coming into the support team.

Leadership team member responsible for the creation and support of Partner integrations.Developed support team for Partner issues; determined KPIs and team goals; created support processes and rules of engagement; engaged with Sales, Engineering and Product teams on Partner needs and adoption; responsible for Partner advocacy, satisfaction with program and support; cross-functional collaboration with Business Group.• Created and hired support team for partner alliance program.• Developed and launched an over-arching plan for onboarding and supporting reseller experience.• Developed and initiated onboarding and support processes for developer partners.• 80% client re-use of Partner programs (vs. goal of 60%).

Managed Partner integrations & operations.Developed integration plans for Partner programs; created onboarding criteria; acted as the 'voice-of-the-customer' reporting Partner needs and pain points; worked cross-functionally with Business Group, Engineering, and Support leadership in developing technical integration requirements and support plans.

Hired and developed Project Management and client-facing support teams to drive customer satisfaction.Managed support teams responsible for client campaign oversight, technical escalation, and day-to-day client management; responsible for client satisfaction and team KPIs; hired and repositioned of the team.• Created and delivered the Microsoft Ad Support team onboarding program; created team specialist roles.• Delivered a ‘follow the sun’ support model enabling 24-hour global support.• Transitioned team members from specified support (rich media) to other Microsoft ad support teams (Technical Account Managers, Ad Market Tier 2, Media Services, etc.).

Point-of-contact for clients; led client education and product adoption; ensured campaign launch and execution success; escalation point for clients and Sales team; cross-functional responsibilities with engineering and product teams.