Sr. Product Marketing Manager
Burlington, Massachusetts, Us
A corporate gig where I could use all my past customer-facing field sales experience as well as my technical marketing background, I collaborated with and bridged the Product Management, Marketing, and Sales functions.Grasped technical capabilities and translated them into business value for customers and partners. Created messaging and positioned products and services, developing content for technology and go-to-market for offerings.Understood customer personas, buying criteria and specific use cases, and transferred that knowledge to outbound Marketing and Sales. Developed content (e.g., promotions, solution briefs, datasheets, web page journeys) that created a compelling story of value and benefit for customers, and delivered that to Sales and channel partners.Expanded the partner-ecosystem, by understanding partner motivations, building relationships, presenting compelling partnering opportunities and leading joint go-to-market activities.Wrote email campaigns to entice prospects, and in-depth industry surveys to generate engaging neutral reports. Architected tradeshow booth, messaging and fun, and engaged customers, prospects and analysts at events.