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Highly strategic creative lead with a track record of success bringing brands to life, helping them authentically connect with and grow their audiences, and driving top- and bottom-line business results
Linkwell Health
View- Website:
- linkwellhealth.com
- Employees:
- 45
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Chief Strategy And Performance OfficerLinkwell HealthNew York, Ny, Us -
Chief Strategy & Performance OfficerLinkwell Health May 2023 - PresentNew York, Ny, Us• Own program strategy and solutions architecture • Lead implementations, product delivery, and program performance -
Chief Content OfficerLinkwell Health Nov 2016 - May 2023New York, Ny, Us• Lead content, creative, and strategy for the premier member experience and content marketing company serving health plans, health services, and wellness companies• Partner with some of the world’s largest companies to create brand strategies, content campaigns, and omnichannel distribution tactics to engage and grow audience and drive conversions• Leverage service journalism and storytelling as content marketing to deeply connect with consumers, members, and patients across all platforms• Distribute world-class content across all channels: web, organic and paid social media, SEO, email, SMS, and more• Combine art (creativity and quality) and science (data and analytics) to win trust and loyalty from consumers, and deliver ROI for partners• Winner of The Content Council’s Pearl Gold Award, the Oscar of content marketing, and numerous other awards -
Author / The Better Man ProjectPenguin Random House Jul 2016 - PresentNew York, Ny, Us -
Vice President & Editor-In-Chief / Men'S HealthHearst Nov 2012 - Jun 2016New York, Ny, Us• Oversaw the content operation for the largest men’s media brand in the world—including print, digital, and new product development• Led global brand relaunch with more modern voice, logo, and core beliefs to align with changing cultural attitudes and expectations of men• Set the long-term strategy for the brand and led a team of 60 toward those goals. Also ensured these initiatives extended to—and were executed by—our 45 international editions• Supervised daily digital operations, which consistently set traffic and revenue records• In the very challenging time for the media industry, maintained profit margin, strengthened circulation file, and won the National Magazine Award for General Excellence (the industry’s highest honor) and other awards• Developed two web-based TV shows: the “Next Top Trainer” reality show, and the fictional comedy “Krush”• Launched several innovative brand extensions, including the Men’s Health Thrive gym chain -
Editor / Menshealth.ComHearst May 2009 - Nov 2012New York, Ny, Us -
Executive Editor / Men'S HealthHearst Mar 2003 - Nov 2012New York, Ny, Us -
Executive Editor / Popular ScienceTime Inc. Apr 1997 - Feb 2003New York, Ny, Us
Bill Phillips Skills
Bill Phillips Education Details
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Penn State University
Frequently Asked Questions about Bill Phillips
What company does Bill Phillips work for?
Bill Phillips works for Linkwell Health
What is Bill Phillips's role at the current company?
Bill Phillips's current role is Chief Strategy and Performance Officer.
What is Bill Phillips's email address?
Bill Phillips's email address is bi****@****ale.com
What is Bill Phillips's direct phone number?
Bill Phillips's direct phone number is (610)-967*****
What schools did Bill Phillips attend?
Bill Phillips attended Penn State University.
What skills is Bill Phillips known for?
Bill Phillips has skills like Blogging, Editing, Magazines, Social Media, Content Development, Digital Media, Writing, Publishing, Web Content Writing, Copy Editing, Content Strategy, Public Speaking.
Who are Bill Phillips's colleagues?
Bill Phillips's colleagues are Charlie Miller, Dana D., Jaclyn Konich, Mph, Rdn, Veronica Graham, Sara Gawlak, Debra Witt, Karen Nguyen.
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