I started my career in office technology sales and achieved President's Club status in 12 out of 13 years in sales and sales leadership roles before venturing out on my own in the sales training space.I enjoyed my time as a contract sales trainer and curriculum designer, primarily for Fortune 500 companies. I also worked for training organizations on projects serving other large companies. As fun and rewarding as it was helping young professionals with new careers and helping more senior product sales reps transition to sell services, something was missing. The results were not there!While the sales training was based on sound, fundamental ideas that should have yielded results, the concepts delivered in training were not truly supported by the organization as a whole. What was missing? Leadership alignment, true systemization, effective messaging, and many times not having the right people in the right roles.After tiring of these frustrations, I made a change and led a digital marketing agency to 30% growth in revenue and 10x profit in year one. After a few years of success with the agency, our leadership team realized that we were serving a declining industry that had limited commitment to marketing their business. We rebranded the business (Convergo) and added a consulting practice to the company focused on helping entrepreneurs build their own sales and marketing infrastructure by leveraging consulting, coaching, and change management.After a couple of years, we realized that our clients needed more. Some needed sales leadership bandwidth to effectively implement and leverage the consulting, coaching, and change management. Given that we serve small businesses, most did not have the budget to put the type of person they knew they needed.The good news is that we already had the capabilities to help them in this area! The consultants helping our clients also had experience serving clients as fractional sales leaders, so adding this to our offering was the final piece of the puzzle.We have recently added fractional sales professionals to our suite of services for entrepreneurs who need to take off the sales hat and focus on other parts of the business to grow.As much as I have enjoyed my journey along the way, each year gets better, and I look forward to achieving our goal of helping 100 entrepreneurs meet their revenue goals by the end of 2025.