Bill Poplin Email & Phone Number

United States

Galveston, Texas, United States

This position supports donor and member cultivation and stewardship activities, manages the Raiser’s Edge database, assists in other special campaigns, and participates in donor and member events.

Brand development, web site traffic growth, and advertising revenue.Planned and oversaw branding, promotions and marketing development for a growing volume of communication while supporting management communications with product advertising, direct mail, personal selling and sponsorship activities.Created marketing plans, product direction and budgets to achieve the goals of the business plans. Used strategic combination of electronics and marketing prints for the web site promotions and update the web site.Monitored the workflow and deadlines with the help of setting time limit and priorities for the teams on the projects.Handled corporate and customer issues management, including the development, management and implementation of strategic communication plans, policies, programs and materials.Responsible for external communications and issues management including the development of strategic communication plans, event coordination, and development of publications and displays in support of the branding initiative.

Houston, Texas Area

Implemented, monitored and evaluated marketing communications strategy, including advertising, promotions, and public relations to support the marketing objectives and maximize the positive exposure in local, national and global markets. Implemented new identity program for Private Sector Initiatives, including special interest presentations and annual reports that encouraged more participation between private business and city government.Generated new business by consolidating market strategy. Conducted research and developed collateral pieces to support new marketing efforts being initiated company wide.Developed, produced and implemented new branding standards for Fortune 500 Company resulting in the restructuring of the marketing teams worldwide and updating of the current business model company wide. Promoted and implemented collateral and electronic standards providing a base for new business.Instrumental n the development and execution of a company-wide initiative to educate all employees on compliance issues resulting in the satisfaction of SEC requirements for compliance, anti-bribery and ethics violations.

Houston, Texas

Planned, designed, developed and produced visual media for marketing uses. Developed and produced visual concepts and designs that reflected business requirements from a creative strategy. Designed and produced advertising and marketing collateral, including print and multimedia, trade show exhibit layout and graphic design. Supervised the work of entry level graphic designers and performed related work as required.Implemented external brand image among employees, client groups, and brokers by successfully leading development and implementation of new graphic and copy standards for all marketing communications vehicles, ensuring corporate-wide consistency in usage. Successfully assisted the Chairman of the Board in the organization and design of all trade shows, visual and printed presentations, including international offices to support branding standards.

Houston, Texas

Planned, designed, developed and produced visual media for marketing uses. Developed and produced visual concepts and designs that reflected business requirements from a creative strategy. Designed and produced advertising and marketing collateral, including print and multimedia, trade show exhibit layout and graphic design. Supervised the work of entry level graphic designers and performed related work as required.Implemented external brand image among employees, client groups, and brokers by successfully leading development and implementation of new graphic and copy standards for all marketing communications vehicles, ensuring corporate-wide consistency in usage. Successfully assisted the Chairman of the Board in the organization and design of all trade shows, visual and printed presentations, including international offices to support branding standards.

Houston, Texas

Planned, designed, developed and produced visual media for marketing uses. Coordinated projects from the initial concept stage through completion of the project; created layouts and designed artwork for marketing publications including, but not limited to, brochures, tradeshow graphics and newsletters.Established national recognition for annual Houston-Tenneco Marathon by designing and producing all graphics and printed materials. The use of strong visual concepts encouraged participation by company personnel, registered runners and volunteer groups, thus increasing involvement by 60%.Conceived and designed the employee volunteers recognition brochure highlighting company and employee contributions. Won IABC Award of Merit for design and execution.Developed promotional materials to introduce new business in major oil producing European countries. This new business resulted in the building of the largest offshore drilling platform, setting precedence for future platform design.

Houston, Texas

Created, implemented and oversaw communications programs that effectively described and promoted the organization and its products including graphics, brochures, company or product fact sheets, logos, or other promotional products. Managed the research and development of content for publication of products. Directed the preparation of presentations and/or speeches geared toward employees.Selected as a project consultant for the U.S. Olympic Committee. Designed a pilot proposal aimed at generating donations from local major corporations. This concept was accepted nationwide as part of the fundraising effort.Designed and produced the communications for a quality improvement program for top management, supervisors and analysts. Company-wide impact included the evaluation of management’s role in increasing productivity and profit through better analysis of current business data.