Bill Schankel, Cae Email & Phone Number

Virtual

Provide day-to-day oversight for the organization, serve as a liaison with Board of Directors and manage organizational partnerships, initiatives and events.

Provide day-to-day oversight for the organization, serve as a liaison with Board of Directors and manage organizational partnerships, initiatives and events.

Provides day-to-day operational oversight of financial, human, and other resources; seamlessly integrates departmental responsibilities to ensure effective and efficient operations.

Mt. Laurel, Nj

Responsible for strategic direction, operations, event management, and income development for multiple clients, including serving as the Executive Director for the Association of Information Technology Professionals (AITP) and America Mosquito Control Association (AMCA).

Exton, Pa

Oversee the marketing, communications and business development strategies to drive increased participation in conferences and events, grow non-dues and sponsorship revenue, increase membership size and elevate the overall brand and awareness of the Society and its philanthropic Foundation within the industry.Responsible for the strategy development and management of overall marketing efforts for all Society events, professional development programs and membership efforts, including member retention programs, exhibitor outreach, and online training course launches. Additionally, serve as the official liaison of the SCTE Foundation and its board in charge of fundraising and marketing oversight for the Foundation.• Implemented an award-winning marketing initiatives to include a gamification aspect that allowed the industry to experience SCTE training in a unique and interactive way.• Developed a comprehensive marketing campaign, including video and social media aspects, which led to sold-out programs in their first two years.• Successfully launched marketing effort for diversity initiative, which led to the implementation of new membership categories for veterans, mentoring programs for women and student outreach.• Partnered with several industry trade publications to enhance the organization’s overall brand

Exton, Pa

Oversee the marketing, communications and business development strategies to drive increased participation in conferences and events, grow non-dues and sponsorship revenue, increase membership size and elevate the overall brand and awareness of the Society and its philanthropic Foundation within the industry.Responsible for the strategy development and management of overall marketing efforts for all Society events, professional development programs and membership efforts, including member retention programs, exhibitor outreach, and online training course launches. Additionally, serve as the official liaison of the SCTE Foundation and its board in charge of fundraising and marketing oversight for the Foundation.• Implemented an award-winning marketing initiatives to include a gamification aspect that allowed the industry to experience SCTE training in a unique and interactive way.• Developed a comprehensive marketing campaign, including video and social media aspects, which led to sold-out programs in their first two years.• Successfully launched marketing effort for diversity initiative, which led to the implementation of new membership categories for veterans, mentoring programs for women and student outreach.• Partnered with several industry trade publications to enhance the organization’s overall brand

Developed and executed numerous membership marketing campaigns and initiatives to increase overall membership retention and recruitment, boost membership involvement, and upgrade database reporting structure.Responsible for the management of overall membership marketing efforts for the 14,000-member professional society, including promoting and organizing member events, overseeing member research initiatives, and enhancing member communications.*Developed numerous membership analysis reports to better define the Society’s membership and its segments, including defining the lifetime value of a member.*Created new membership retention and recruitment tools, which clearly stated the value of a Society membership.*Implemented numerous segmented market research initiatives.*Executed the Society’s first-ever fundraising campaign for its 501(c)(3) foundation to raise funds for member scholarships and grants.

Developed and executed numerous marketing campaigns to increase overall membership retention and recruitment, boost sponsorship revenue, and upgrade meeting and convention offerings.Responsible for the management of overall marketing efforts for the 16,000-member voluntary state bar association, including promoting and organizing member events, overseeing sales of sponsorships and exhibit space, and enhancing member communications.*Served as liaison for high-powered volunteer-based Board of Trustees and Membership Committee*Created coordinated membership marketing campaign and increased member retention from 84% to 88%.*Implemented first-ever peer-to-peer membership outreach to communicate overall value*Developed and executed marketing/business plans to increase sponsor involvement.

Created and implemented multi-year marketing and business plans for the association’s two brands which allowed the association to increase membership, enhance its trade show and develop specific marketing programs to grow membership and involvement with the various educational programs and university relations. In addition, had oversight of a 501(c)3 foundation, under the management of NKBA.Responsible for management and direction of two brands, including NKBA and the Kitchen/Bath Industry Show & Conference (K/BIS), the world’s largest kitchen and bath event.*Served as liaison between the Advisory Council of Manufacturers and the senior leadership and Board of Directors of the Association*Developed & executed business plans which increased participation in both brands, including record-setting manufacturer involvement and international membership.*Upgraded the attendee product offerings for K/BIS brand, thereby, increasing participation by nearly 25%*Created online marketing tools and campaigns for designer members, while also increasing our consumer leads by 20%

Created the organization’s first comprehensive media plan, including outreach to area businesses and organization.Responsible for effectiveness of the media relations/public relations efforts for all programs and services of Diakon within a three-state service area.*Established relationships with key journalists and publications within service area. *Created pricing strategies for development events and new service offerings.*Developed and executed internal publications to enhance communications from department to department across all campuses.*Created tracking system to monitor and analyze results of communication campaigns.

Established the school’s first marketing campaign, including a business and education partnership program.Responsible creating marketing campaign to increase enrollment and improve the public image of vocational-technical education.•Created and executed advertising campaign promoting the school and its program. •Served as a liaison to area manufacturers and employers, including custom builders, design firms, and auto dealerships.•Worked with larger manufacturers, such GM, to promote industry mentoring programs to the community.

Executive Leadership Program, Leadership

Mba, Marketing

Activities and Societies: MBA Business Association

Ba, Communications, History, Philosophy

Activities and Societies: Tau Kappa Epsilon