Bill Selph Email & Phone Number

Kirkland, Wa, Us

United States

Lead Product Manager for AT&T Consumer Security Services including AT&T ActiveArmor Mobile Security app and spam and fraud call blocking.- Manage technical product lifecycle including all iOS and Android app releases supporting a user base of over 8 million AT&T wireless customers.- Responsible for customer experience analysis and driving product improvements.

Bothell, Washington, United States

Product owner for AT&T Premium mobile App services including AT&T Location and Parental Controls Service hosted on AWS cloud. Responsible for overall business including product roadmap, requirements, UI/UX, market analysis, go to market planning, lifecycle management, and working closely with development, UX and Marcom teams. - Led V1 product from concept to launch under an Agile development program. Subscriber base exceeded its predecessor by 25% in the first 3 months after launch, while reducing annual platform support costs by over $5M/year.- Lifecycle responsibilities included keeping legacy App platform relevant. Grew year/year free trial to paid subscriber conversion rate 42%, grew Active subscribers by 43% while reducing subscriber churn by 36%.- Using a fresh pair of eyes extended the target market into a new customer segment with new features tailored to the new demographic driving new sources of revenue. Improved App user rating (net promoter score) by 20 basis points.- Established best in class business discipline by developing KPI reporting metrics and visualization tools to track product success. Routinely brief executive leadership on program status.- Cross-functional leader collaborating with Technical Project Managers, Mobile App Developers, UI/UX designers, Architects, Test, Marcom, Customer Care, Legal, Finance and OEMs to preload Apps on mobile phones as a premium service offering.- Lead iOS and Android updates on App Storefronts. Managed a dozen successful releases over the past year.- Gather user feedback, perform market analysis, set future product feature priorities and author user stories.

Redmond, Wa

Defined product strategy and feature set for AT&T In-App Messaging APIs used by AT&T and 3rd party application developers, enabling the next generation of mobile apps and web based services to seamlessly integrate within AT&T's Mobile Broadband Network and Cloud Services. - Led the concept, development, launch and lifecycle for the company’s most widely used API through the AT&T Developer program. - Grew API use by an average of 70% per month over a period of 3 years generating 1 Billion API transactions in a variety of innovative use cases including, AT&T Drive Mode (att.com/drivemode) distracted driver prevention App, third party Enterprise services and Amazon Echo.- Incorporated Cloud services with the API to allow third party developers to easily and securely integrate their services with AT&T’s wireless network, providing both AT&T consumer and enterprise customers with a superior messaging experience.- Identified new market opportunities, developed business cases, secured project budgets and defined product vision and strategy for assigned product categories.- Developed customer value proposition and engaged AT&T Developer Program to build awareness within the mobile developer community- Worked directly with developers to gather requirements and define the road map to drive awareness and adoption within the developer community- Collaborate with Project Managers, API and Mobile App Developers, Network Architects, Operations, Finance and Legal to successfully migrate Mobile infrastructure to a Cloud based service.- Project Manager for development of API extensions leading cross-functional teams in an Agile Development environment

Redmond, Washington

Product Owner for a $100M portfolio of web cams, headsets and software used with internet communications services for voice and video chat over IP (VOIP).- Grew revenues in the Enterprise Channel over 200% year/year. Offset the Y/Y global retail webcam market decline by refocusing on the growing unified communications business market. - As voice of the customer, worked closely with hardware and software engineering and drove the NPI process for three new products for the Consumer and Enterprise markets.- Creatively managed product line budget while refreshing the webcam portfolio to compliment both Microsoft’s integration of Skype and launch readiness for Windows 8.- Drove the plan for the Skype certification of the portfolio, enabling e-commerce access to an international addressable market of 200M Skype users through Skype.com.

Redmond, Washington, United States

Cross-Functional Program Manager responsible for successful startup and operation of an IP licensing business within the CTO office of Microsoft's $1.5B Specialized Devices and Applications Division, licensing a portfolio of hardware and software technologies to the consumer electronics industries. - Successfully developed concept and launched 8 technology licensing programs.- Closed 50 licensing deals in the US and Asia growing royalties on average 100% per year.- Increased awareness of Microsoft IP and drove global sales of 60M units of third party royalty bearing products through production and creation of a partner-based e-commerce site.- Grew royalties from $200K to $17M by creating demand for licensed IP. - Won multiple company awards for team leadership and creative business strategies. - Successfully ran the day to day licensing operations, including; budget, strategy and process, roadmap, forecasting, market analysis, business development and led a virtual cross-functional team of Engineering, Finance, Legal and Marketing.

Vancouver, Wa

Managed global partner program, responsible for partner success including, business strategy, engineering collaboration and co-marketing programs for the wireless and mobile markets. - Delivered a differentiated “better together” solution across the category of HP wireless printers, consumer PCs and Linksys routers. Managed the alliance with Broadcom and Cisco-Linksys around a simplified pushbutton WiFi networking initiative called “Secure Easy Setup”.- Delivered a $585M incremental profit pool to HP. Drove the partnering and global retail marketing strategy for HP consumer network printers with major wireless router brands leading to mass market adoption of WiFi and ubiquitous wireless printing in the home.- Developed and executed a business strategy for a mobile printing solution with mobile ISV, Smartphone OEMs and Telecom enabling mobile users to print in hot spots from their mobile phone. This was the precursor to today’s HP e-print wireless mobile printing solution.

San Diego, Ca

Lead Product Manager and first PM hire of a highly successful Startup within HP. - Established the Product Management function for the OEM business including staffing, lifecycle management, roadmap planning process, market requirement templates, competitive research, development checkpoint process and created best practices used by other HP product programs.- Extensive experience working with major Japanese and Korean global consumer electronics brands on cross-company product development collaborations.- Worked with operations to leverage cost optimized supply chains, enabling inkjet technology to take market share from traditionally lower cost printing technologies.- Delivered incremental revenue growth of 26% per year in a mature market. Acting as voice of the customer, led multiple specialty printer NPI programs, and expanded into new geographies through international OEM product development collaborations.- Generated $500M in revenue growth through successful OEM branded product development programs, negotiated contracts and worked in-country with Panasonic, NEC and Samsung.- Reduced customer support costs by 32%, increased category profit margins by 18% through creation and execution of OEM partner qualification and support programs.

Greater Seattle Area

Defined product plans and Go to Market partner strategy for HP Enterprise middleware software connecting transactional Enterprise Resource Planning ERP systems with manufacturing systems. - Achieved 150% of goal for Enterprise category through growth into new customer segments including pharmaceutical and chemical manufacturing and oil and gas production.- Grew revenues an average 29% per year. Developed compelling business models for software sold primarily through global Value-Added Resellers and global consulting firms.- Grew sales 35% Y/Y within the installed customer base of Microsoft and SAP through management and effective execution of the strategic alliance with both companies.

Bsme, Mechanical Engineering

Activities and Societies: American Society of Mechanical Engineers (ASME)Focus on Systems Engineering

Marketing

Completed On-Line Bridge Marketing Series Program through HP Professional Training. Achieved top 10% globally for all people in all.