Bill Sickles is a Professor and Senior Lecturer Marketing at Fordham Gabelli School of Business at Fordham University Gabelli School of Business. He possess expertise in strategy, digital marketing, marketing strategy, advertising, online advertising and 26 more skills. Colleagues describe him as "Bill is a consummate team player and has an ability to break down complex process into simple steps. Bill possesses excellent coaching skills and pulls from experience to up-level the performance of himself and others. Bill is unafraid to take on new challenges and is a dedicated lifelong learner, which he has used effectively to understand client challenges and drive innovative solutions to closure." and "I worked closely with Bill at Google New York. Those were in the early stages of establishing a global strategic partnership between The Coca-Cola Company and Google. As you can imagine a lot of early strategic planning was required and this is where Bill made some valuable contributions while providing some critical checks & balances throughout the process. His voice of reality checks and uncanny ability to strip it down to “what are you really trying to say in plain English” was absolutely vital to the foundation of a successful future partnership. "