Bill Sidwell

Bill Sidwell Email and Phone Number

Principal at MarketVitesse @ MarketVitesse
Bill Sidwell's Location
Houston, Texas, United States, United States
Bill Sidwell's Contact Details

Bill Sidwell personal email

Bill Sidwell phone numbers

About Bill Sidwell

Building and Marketing Brands of Distinction Worldwide.Outsourced Management and brand marketing consultant. Adept at working within and across the organization to achieve strategic business, leadership, and marketing goals. Contract-based scope of engagements span months or years.Senior marketing leader and brand strategist. Expert in shaping and executing strategies that have transformed companies, their brands (both established and emerging) and their customers—i.e. Shell, Coca-Cola, Compaq, HP, American Express, IBM, NRG, Ryder and UCHealth.Master brand storyteller. Uniquely skilled at crafting stories to connect a brand to its purpose; and connect its purpose to its people. Stories that drive change inside and outside the company.Skilled builder and mentor of high performing teams. Ability to build, motivate and empower teams that develop and execute differentiating brand and marketing strategies that build world-class brand value while driving revenue and profit growth.Diverse industries expert. Accomplishments span a wide variety of industries (Healthcare, energy, technology, consumer goods, transportation and logistics, oil and gas) and categories--from expansion to austerity climates, client to vendor roles, and B2C and B2B brands in both “for-profit” and “not-for-profit” environments.Master of translating data into actionable insights. Highly skilled in brand measurement and metrics development, implementation and application (e.g., Reputation, Awareness, Employee Engagement and Valuation).

Bill Sidwell's Current Company Details
MarketVitesse

Marketvitesse

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Principal at MarketVitesse
Bill Sidwell Work Experience Details
  • Marketvitesse
    Principal
    Marketvitesse Sep 2013 - Present
    Houston, Texas Area
    Career Highlights:• Led the 17-month, total re-branding program for UCHealth that resulted in an integrated, system-wide rebrand in 2017.• Designed and implemented first ever ROI methodology for HP that evaluated and valued all forms of marketing and advertising. Informed CEO & CMO spending decisions. • Created and executed new brand architecture, strategy and corporate identity for NRG Energy. Completed company-wide brand re-positioning, re-branding and internal/external communications launch in 12 weeks with no loss of retail customers or market position.• Refreshed and evolved portfolio of brand elements for Ryder Systems in just under 5 months. Ryder is an 80- year old transportation and logistics company. • Conceived of and showcased unique NRG-branded experience zones at 4 iconic NFL venues: Met Life Stadium, FedEx Field, Lincoln Financial Field, and Patriot Place/Gillette Stadium. Developed and executed all Brand Activation initiatives, comprehensive internal and external communications strategies and execution tools.Representative Projects/Engagements & Clients:
  • Uchealth
    Consultant
    Uchealth Aug 2015 - Aug 2023
    Denver, Colorado, United States
  • Aetolls, Llc
    Consultant
    Aetolls, Llc Jul 2018 - Jan 2019
    Houston, Texas, United States
  • Escalera Resources Co
    Vp Corporate Strategy (Consultant)
    Escalera Resources Co Jun 2014 - Jan 2015
    Houston, Tx
  • Ryder System, Inc.
    Consultant
    Ryder System, Inc. Sep 2013 - Mar 2014
    Florida, United States
  • Nrg Energy
    Sr. Director, Brand Management & Research (Consultant)
    Nrg Energy Aug 2009 - Sep 2013
    Houston, Texas Area
  • Houston Technology Center
    Executive-In-Residence
    Houston Technology Center Jun 2009 - Aug 2010
    Houston, Texas Area
  • Hewlett Packard
    Senior Director, Ww Brand Mngmt & Services
    Hewlett Packard May 2002 - Nov 2008
  • Compaq Computer Corporation
    Senior Director, Ww Brand Planning, Identity & Measurement
    Compaq Computer Corporation 2000 - May 2002
  • Compaq
    Senior Manager, Ww Brand Strategy
    Compaq 1999 - 2000
  • Ogilvy & Mather
    Sr. Partner, Director Of Planning & Strategy
    Ogilvy & Mather 1997 - 1999
  • Ogilvy & Mather
    Senior Partner, Ww Account Director
    Ogilvy & Mather 1994 - 1998
  • Ogilvy & Mather
    Partner, Director Of Planning & Research
    Ogilvy & Mather 1988 - 1994

Bill Sidwell Skills

Strategy Integrated Marketing Marketing Strategy Product Marketing Business Development Strategic Planning Marketing Communications Marketing Brand Development Leadership Business Strategy Market Research Management Brand Management Advertising Entrepreneurship Public Relations Product Development Brand Architecture Program Management Market Planning Reputation Management Marketing Research Mergers And Acquisitions Marketing Management Competitive Analysis Graphic Design Corporate Communications Account Management Online Marketing Creative Direction Business Planning Brand Awareness Branding And Identity Strategic Partnerships Brand Development Strategy New Business Development Digital Marketing Consulting Brand Story Teller Mentor And Builder Of High Performing Teams Diverse Industries Expert Master In Translating Data Into Actionable Insights

Bill Sidwell Education Details

Frequently Asked Questions about Bill Sidwell

What company does Bill Sidwell work for?

Bill Sidwell works for Marketvitesse

What is Bill Sidwell's role at the current company?

Bill Sidwell's current role is Principal at MarketVitesse.

What is Bill Sidwell's email address?

Bill Sidwell's email address is wa****@****ail.com

What is Bill Sidwell's direct phone number?

Bill Sidwell's direct phone number is +171365*****

What schools did Bill Sidwell attend?

Bill Sidwell attended University Of Colorado Boulder, Franklin College, Colorado Academy.

What are some of Bill Sidwell's interests?

Bill Sidwell has interest in Children, Cooking, Economic Empowerment, Cutting Horses, Education, Mentoring, Science And Technology, Ranch Management, Cattle Ranching, Animal Welfare.

What skills is Bill Sidwell known for?

Bill Sidwell has skills like Strategy, Integrated Marketing, Marketing Strategy, Product Marketing, Business Development, Strategic Planning, Marketing Communications, Marketing, Brand Development, Leadership, Business Strategy, Market Research.

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