Bill Sidwell personal email
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Bill Sidwell phone numbers
Building and Marketing Brands of Distinction Worldwide.Outsourced Management and brand marketing consultant. Adept at working within and across the organization to achieve strategic business, leadership, and marketing goals. Contract-based scope of engagements span months or years.Senior marketing leader and brand strategist. Expert in shaping and executing strategies that have transformed companies, their brands (both established and emerging) and their customers—i.e. Shell, Coca-Cola, Compaq, HP, American Express, IBM, NRG, Ryder and UCHealth.Master brand storyteller. Uniquely skilled at crafting stories to connect a brand to its purpose; and connect its purpose to its people. Stories that drive change inside and outside the company.Skilled builder and mentor of high performing teams. Ability to build, motivate and empower teams that develop and execute differentiating brand and marketing strategies that build world-class brand value while driving revenue and profit growth.Diverse industries expert. Accomplishments span a wide variety of industries (Healthcare, energy, technology, consumer goods, transportation and logistics, oil and gas) and categories--from expansion to austerity climates, client to vendor roles, and B2C and B2B brands in both “for-profit” and “not-for-profit” environments.Master of translating data into actionable insights. Highly skilled in brand measurement and metrics development, implementation and application (e.g., Reputation, Awareness, Employee Engagement and Valuation).
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PrincipalMarketvitesse Sep 2013 - PresentHouston, Texas AreaCareer Highlights:• Led the 17-month, total re-branding program for UCHealth that resulted in an integrated, system-wide rebrand in 2017.• Designed and implemented first ever ROI methodology for HP that evaluated and valued all forms of marketing and advertising. Informed CEO & CMO spending decisions. • Created and executed new brand architecture, strategy and corporate identity for NRG Energy. Completed company-wide brand re-positioning, re-branding and internal/external communications launch in 12 weeks with no loss of retail customers or market position.• Refreshed and evolved portfolio of brand elements for Ryder Systems in just under 5 months. Ryder is an 80- year old transportation and logistics company. • Conceived of and showcased unique NRG-branded experience zones at 4 iconic NFL venues: Met Life Stadium, FedEx Field, Lincoln Financial Field, and Patriot Place/Gillette Stadium. Developed and executed all Brand Activation initiatives, comprehensive internal and external communications strategies and execution tools.Representative Projects/Engagements & Clients: -
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Vp Corporate Strategy (Consultant)Escalera Resources Co Jun 2014 - Jan 2015Houston, Tx
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ConsultantRyder System, Inc. Sep 2013 - Mar 2014Florida, United States -
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Senior Director, Ww Brand Planning, Identity & MeasurementCompaq Computer Corporation 2000 - May 2002 -
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Sr. Partner, Director Of Planning & StrategyOgilvy & Mather 1997 - 1999 -
Senior Partner, Ww Account DirectorOgilvy & Mather 1994 - 1998 -
Partner, Director Of Planning & ResearchOgilvy & Mather 1988 - 1994
Bill Sidwell Skills
Bill Sidwell Education Details
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Colorado AcademyBachelor Of Arts (B.A.)
Frequently Asked Questions about Bill Sidwell
What company does Bill Sidwell work for?
Bill Sidwell works for Marketvitesse
What is Bill Sidwell's role at the current company?
Bill Sidwell's current role is Principal at MarketVitesse.
What is Bill Sidwell's email address?
Bill Sidwell's email address is wa****@****ail.com
What is Bill Sidwell's direct phone number?
Bill Sidwell's direct phone number is +171365*****
What schools did Bill Sidwell attend?
Bill Sidwell attended University Of Colorado Boulder, Franklin College, Colorado Academy.
What are some of Bill Sidwell's interests?
Bill Sidwell has interest in Children, Cooking, Economic Empowerment, Cutting Horses, Education, Mentoring, Science And Technology, Ranch Management, Cattle Ranching, Animal Welfare.
What skills is Bill Sidwell known for?
Bill Sidwell has skills like Strategy, Integrated Marketing, Marketing Strategy, Product Marketing, Business Development, Strategic Planning, Marketing Communications, Marketing, Brand Development, Leadership, Business Strategy, Market Research.
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