As GM of The SSA Group's Growth Initiatives & Studio, I lead a division specializing in experiential event design, partnership development, integrated services, and location-based entertainment for cultural attractions. SSA is the largest, privately held "unified operations" service provider for cultural attractions in the US. See more here: https://thessagroup.com/who-we-are/Focus• Enhancing the cultural attraction visitor experience• Developing innovative partnerships in experiential offerings• Building Experience as a Service (XaaS) platforms • Growing value and revenue for mission-based organizations• Expanding the reach and impact of education, entertainment, and guest services• Developing media licensing opportunities• Increasing audience engagement