Bill Walters Email & Phone Number

Vancouver, Wa, Us

Portland, Oregon Area

Lately I'm writing public-facing content for local government projects.Previously I edited and web-wrangled how-to guides for Portland State University faculty during profound, Covid-related changes in how and where instructors taught. I wrote marketing content and built websites for independent filmmakers. I wrote and coordinated training materials for Papa Murphy's corporate HQ. I also did volunteer/pro-bono work with a couple of worthy organizations. (See further below.)My strength is writing useful, helpful guidance in a warm, approachable voice — but just as often, I used content-related technical chops (HTML, CSS, a little JavaScript, a lot of CMS aptitude in WordPress and others) to build "write once, publish many places" workflows for creative folks who already knew what they wanted to say.

Portland, Oregon Area

As JLA's first specialist writer/editor for public-facing client projects, I started with material from subject-matter experts in the public sector and illuminated what's crucial for the public to understand and act on. I employed _empathy with the public_, including plain language:• For equity and inclusion — ESL, ADA, social/economic status, transportation mode, etc.• For helping the public understand why they should bother getting involved ("value proposition" — the antidote to wonking and geeking).• For inspiring public trust through projects that clearly describe what they actually do. • For helping clients meet government agencies' legally defined obligations to use plain language with the public: federal, Oregon and Washington.• For helping client contacts comply with their organizations' own writing style guides.I wrote an all-aspects guide to public-facing project writing for new hires, who typically had no experience or informed guidance in journalism, marketing, advertising or similar standards-driven content creation.

Portland, Oregon Area

I rebooted the institution's internal communications to bring employees accurate, relevant, practical information — and to help them feel supported in acting on it.I launched a social media-enabled intranet by integrating a lightning-quick news blog with traditional portal, reference and mass-email channels.I popularized social media tools and concepts for employee communication, including the use of user-authored content and analysis of web and email metrics to assess results.I ensured consistency, clarity, optimum timing and brand compliance in content submissions from HR, marketing, facilities and many other departments.I moderated online discussion, including highly charged topics, and channeled community energy into positive outcomes. I served as backup administrator for public-facing Twitter and Facebook accounts.I led communications for complex, disruptive facilities and transportation projects — including weeks-long road closures and a cooling-plant replacement in a sensitive research environment.I led communication colleagues by advocating for, educating about and overseeing access to improved tools for mass email, news hosting and more. I created the organization's first comprehensive intranet site for brand standards.

Portland, Oregon Area

I wrote ad copy, outreach content, service information and more for web, print and on-street media. I coordinated contributions, versions, feedback, and deadline compliance within cross-functional teams of subject-matter experts and stakeholders.I was trusted by web and graphic designers to “take the wheel” of their pro tools to make revisions during routine review cycles — freeing designers to begin the next project. I was the writer on a diversity-related campaign that won a national award.I coordinated within a cross-functional team to slash production time for customer-service reports — from three months down to three days — equipping managers to make decisions with fresher data.I envisioned and created a web response form for potential advertisers, enabling an additional $260K in ad revenue in its first year.

I ensured relevance, consistency, clarity, optimum timing and brand compliance in content submissions from a cross-functional team of 20 at DBM (Drake Beam Morin), a competitor that eventually was absorbed by LHH.I coached regional and departmental communicators in how best to reach sectors of 6,500 employees across a multinational organization.I created the firm’s first nationwide crisis communication plan and coached executives in implementing it.I worked in confidence with Human Resources to quickly develop and announce revised policies and benefits when the firm suddenly was sold.

Greater Chicago Area

I worked with cross-functional teams of IT project leaders and subject-matter experts to guide 30,000 employee customers through sweeping changes in enterprise core services — including email, print and network access — via step-by-step instructions, tips and tricks, outage notifications and more. Feedback rates quadrupled, nearly all of it favorable. “You guys rock,” verbatim, was such frequent feedback that it became a department catch phrase.I collaborated with developers on a tool to create on-the-fly recipient lists for mass emails based on location, role and organizational hierarchy.I was the designated mass communicator in Incident Command settings, including a major cyber-attack.

Sacramento, California Area

In feature articles, tables of contents, captions and cover bullets, I helped establish an editorial voice and tone that gave Web Publisher magazine the strongest newsstand launch the multi-title publisher had ever seen.

Sacramento, California Area

On a team of editors, I documented billing processes for California’s Medi-Cal (Medicaid) program. I distilled information from physicians, attorneys and systems analysts — including terminology for medical procedures and drugs — into billing instructions and monthly bulletins distributed to clerical staffs at medical offices across the state.I led pilot efforts to convert print workflows to web delivery.I revitalized the deployment’s employee newsletter.