So your content for "captive customers" — on a knowledge base, LMS, intranet, project website or similar — is falling short of the audience connection you hoped for, and the results you need. Here’s what I do better and more easily than almost anyone. Maybe it’s what your team or org is missing.CONTENT WRANGLERImagine three circles representing:• Technical writing• Service journalism• An email advising a friendI pull them together so they overlap, like the circles in a Venn diagram. Most would find that difficult, but it's easy for me.My approach helps make complex topics relevant and approachable — whether an audience is laypersons or time-squeezed insiders. It can transform audience perception: Rather than a painful last resort when things go wrong, your content can be a first resort of affinity, discovery and avid learning. In turn, that can help ease the load on your maxed-out help desk or similar support staff.I also code and design a bit, which often helps speed workflows along.COMPLEXITY TAMERYour subject-matter experts have lots of detail to share about the what and how of complex topics — but your likely audience is busy people who need to grasp:• WHY they should spend the time• The first steps you need them to take• The background and details in _plain language_ rather than insider jargon, tech-talk, or abstract “expert-ese” that divorces words from sensed things (Resolving that is a solid step toward equity and inclusion.)Through _empathy with audiences_, I can bridge that gap and help convert your team's knowledge to audience engagement and results — especially when the audience has a constituent relationship with your team or org. That includes employees, members and other kinds of captive customers — including actual constituents of local governments.CMS WHISPERERSharePoint, WordPress and much more, CMS, LMS, intranet or similar — I can get broken ones working and configure them for great results.HOW I CAN HELPWhen my approach has a clear path, the audience responds and grows. At a workplace of about 13,000 employees, measured engagement nearly quintupled — with folks engaging about as frequently as they ate meals. _A previously adequate server crashed under the added load_.Show me around your circumstances. I’ll ask questions, take measurements, and tell you how I could help.BUT WHY THE BEE?A scout bee helps a busy populace head toward the good stuff. It conveys findings through “dance moves” — but typically I just use a keyboard. The move in the logo means, “The good stuff can be found nearby.”