Billy Hulbert Email & Phone Number

Littleton, CO, US

New York, NY, US

Carbondale, CO, US

I was brought onto the Backbone Affiliate team in 2020 to help establish processes and structure and introduce industry knowledge and best practices to a new business line. I quickly implemented sophisticated strategic planning for 20+ clients including forecasting, advanced reporting capabilities, and various other industry best practices. As our client.

Carbondale, CO, US

Carbondale, CO, US

Venice, Florida, US

• Consistently drove six-figure monthly agency revenue across portfolio of clients, ranging from Financial to Food & Bev brands
• Lead day-to-day execution of client’s affiliate programs including analyzing affiliate performance on an individual basis to identify optimization opportunities, managing ongoing budgets, and providing regular.
• Leveraged several Affiliate Networks such as Impact, Rakuten, ShareASale and Pepperjam to setup Ads for distribution, track performance, and ensure affiliates are commissioned correctly and promptly
• Conducted weekly status calls as well as Quarterly Business Reviews with clients to communicate performance and align on strategic goals to meet their KPIs

Cedex Paris, Puteaux, FR

• Managed and allocated $25MM in annual media budget across 8 brands within the Proximo Spirits Portfolio
• Supervised Media Planner to ensure timely completion of deliverables while serving as a resourceful mentor
• Oversaw creation, execution, and reporting of all media campaigns including Digital, TV, Print, Digital, Out of Home, and Radio
• Lead the development of client media recommendations by researching target audiences, communicating with vendors, and delegating tasks to Media Planner
• Presented media recommendations to Senior Brand Directors, Brand Managers, and investors to communicate media strategy and sell in recommended partnerships
• Ensured media campaigns exceeded all performance benchmarks to satisfy overarching client marketing goals

Cedex Paris, Puteaux, FR

• Interfaced with clients on a regular basis to ensure brand strategy was accurately reflected in all paid media opportunities
• Oversaw and trained Assistant Media Planner to help transition responsibilities
• Collaborated with Associate Director to manage media campaigns and ensure client expectations were exceeded
• Liaised between 15 outside media partners and six internal teams to ensure successful execution of media campaigns
• Utilized several syndicated research tools (Kantar Stradegy, GfK MRI, Nielsen, comScore & MediaOcean TView) to develop target consumer and analyze characteristics, behavior and media habits to select appropriate media.
• Implemented new digital trafficking procedure by creating Excel document combining multiple stages to streamline process

New York, New York, US

• Actively managed, optimized and reported on four Direct Response campaigns
• Trained and supervised Communications Strategy Assistant in all aspects of planning process
• Determined budget allocations across 25 digital media partners based on historic performance
• Communicated with all digital media partners to secure and contract media for seamless relaunch at beginning of quarter
• Presented strategic and tactical recommendations to clients based on weekly, monthly and quarterly performance
• Created improved workflow in Excel to organize and streamline planning process across all four clients to significantly reduce manual effort and human error

New York, New York, US

• Assisted Associate Media Director with daily account management tasks including budget pacing and partner performance
• Created Google DoubleClick tracking tags to measure campaign performance
• Monitored performance of several digital media partners across three acquisition campaigns to inform optimization decisions
• Maintained open communication with digital media partners to ensure seamless delivery of contracted campaign
• Organized team calendar and coordinated with potential media partners

New York, New York, US

• Compiled comprehensive quarterly competitive report for liquor category using GfK MediaMark Research Intelligence
• Collaborated with Senior Planner to create detailed Request for Proposal (RFP) to be used in a branding initiative for Cholula Hot Sauce
• Organized team calendar and coordinated meetings with potential media partners
• Attended intensive media training courses throughout summer involving SEM, Media Analysis, TV Buying and Planning, and other general Media Planning concepts

New York, New York, US

Bachelor Of Science (Bs) In Marketing

Business And International Affairs