Billy Lawler Email & Phone Number

Los Angeles, California, United States

Developed and executed marketing campaigns, product positioning, and communication strategies for a music education SaaS application called SmartMusic. Responsibilities included:- Working across Product and Digital Marketing Teams to effectively present and position new, unique app features and their benefits- Announcing new subscription and pricing structures- Writing copy for the website, in-app guides, tooltips, announcements, and notifications- Hosting an educational challenge with over 4,000 student participants and 12,000 in-app engagements- Coordinating and developing blog content and an online educator toolkit- Creating in-app tooltips, guides, and notifications to enhance app usage

Greater Los Angeles Area

Managed all digital content and social strategies, delivering valuable, solution-based content to tens of thousands of music educators via social media platforms. Initiatives included: - Overseeing all aspects of social content creation and delivery - Increased website traffic from social media by 175% in 2018, 102% in 2019- Exceeded social media engagement goals by 29% in 2018, 15% in 2019- Managed all digital advertising campaigns, resulting in over 13,000 unit sales on Amazon in 2019- Applied SEO best practices, performed website updates, and built landing pages- Tracked and presented KPIs and other insights on weekly and quarterly basis- Worked cross-departmentally to coordinate all assets for content creation- Actively engaged with customers, provided effective customer support through social media- Wrote, edited, and proofed blog articles and all social media messaging

Managed a portfolio of projects accounting for thousands of in-house publications and distributed products. Acted as liason for internal teams, authors, editors, and external partners. Facilitated all aspects of product line advertising campaigns that included: - Print and online ads, consumer emails, landing pages, lead acquisition campaigns.- Large print catalogs, digital sweepstakes, and regular social media content.- Reporting on campaign and sales metrics to key stakeholders, including team leaders, authors, editors, and distributors.

Greater Los Angeles Area

Greater Los Angeles Area

Established a personal brand surrounding self-written and performed songs. Managed all aspects of personal business, emphasizing audience development, content creation, marketing via Facebook and Instagram, and live performances.

Bachelor Of Arts (B.A.), Music Industry Studies, Cum Laude

Activities and Societies: Five of Five Music Entertainment

Associate Of Arts (A.A.), Jazz Studies

Activities and Societies: American River College Vocal Jazz Ensemble