Marketing Campaign Manager
CurrentRaiseRight is the largest gift card fundraising platform in the United States, helping 50,000 organizations raise over $800 million for initiatives that matter to them. Families purchase gift cards to use in their everyday shopping and earn rebates from retailers to offset expenses such as school tuition, athletic equipment, band trips, and church operations. Fundraising through everyday spending is disrupting the traditional methods of selling baked goods, organizing annual events or asking for donations. It is simply the right way to fundraise.- Develop mutually beneficial campaigns in partnership with Partner Relations team to drive consumer engagement and sales revenue- Manage social media and email content calendar to ensure communications are executed on time and coordinated across all channels- Write content and creative briefs in partnership with design and marketing operations to deliver effective email templates, landing pages, blog posts, social post copy, and collateral- Create and publish ongoing content for social channels- Proof and distribute creative deliverables, gathering feedback and approval from internal and external stakeholders- Lead campaign optimization, including a strong test and learn approach across campaigns, channels, and audience segments- Quantify results and share key takeaways cross-functionally for continued improvement
