Bill B. Email & Phone Number

As the Vice President of Sales at Feather, I am passionate about driving transformative growth by building high-performing sales teams, developing innovative go-to-market strategies, and leveraging cutting-edge financial technologies to deliver value to our clients. With over 5 years of experience in sales leadership within the finance and technology sectors, my expertise lies in creating scalable revenue models, optimizing sales processes, and fostering strategic partnerships.I thrive in dynamic environments where innovation meets execution, and I am driven by a strong commitment to exceeding revenue targets while ensuring our clients' success. My leadership style is rooted in collaboration, accountability, and a relentless focus on results. Throughout my career, I have consistently led teams to exceed their goals by fostering a culture of continuous improvement, mentorship, and data-driven decision-making.At Feather, I am proud to work alongside some of the brightest minds in the industry to bring groundbreaking solutions to market, empowering businesses to navigate the complexities of modern finance with confidence.Key Areas of Expertise:- Sales Leadership & Team Development- Revenue Growth & Market Expansion- SaaS & FinTech Sales Strategy- Go-to-Market Planning & Execution- Client Relationship Management (CRM)- Cross-functional Collaboration & Strategic Partnerships- Data-Driven Sales OptimizationI am always looking to connect with like-minded professionals, share insights, and explore opportunities to drive innovation in the finance technology space.

Ottawa, Ontario, Canada

Reporting directly to the President & CEO .- Achieved growth and hit sales targets by successfully managing the sales team- Implemented a new sales plan that expanded the company’s customer base- Created and executed a sales cycle to ensure best possible performance- Recruited, set objectives, monitored performance and coached the sales team.- Cultivated lasting relationships with customers to grow customer loyalty.- Presented sales, revenue and expense reports to the management team- Identified marketing shifts while being aware of new products and competition- Built and promoted strong, long-lasting customer relationships by partnering with them and understanding their needs

Ottawa, Ontario, Canada

- Worked with executive leadership to develop and implement long-term growth strategies for the company or organization- Determined the best ways to engage with new partners, including negotiating contracts and managing relationships over time- Negotiated with potential partners to reach mutually beneficial agreements- Managed partner relationships by providing strategic advice to clients regarding their merchant services needs and campaign development- Developed strategic plans to help partners reach their business goals through collaboration with the organization’s offerings- Created and implemented strategic plans for each partner relationship to ensure long-term success- Identified potential partners and initiated contact with them to begin building relationships- Worked with the executive team to develop and implement strategies for increasing brand awareness and increased market share within target markets- Planned and organized events with partners

- Created and executed a sales cycle to ensure best possible performance.- Led and motivated staff to improve customer service with clients.- Designed and implemented strategic plans to reach sales targets.- Cultivated lasting relationships with customers to grow customer loyalty.- Developed and promoted weekly, monthly and quarterly sales objectives.- Drafted detailed and accurate sales reports.- Worked with customers to better understand their business needs and goals.- Assessed costs, competition, and supply & demand to identify selling prices.- Estimated sales volume and profit for current and new products.- Established a sales training program and trained new employees.- Met with sales managers to assess company performance.

- Providing support for clients by learning about and satisfying their needs.- Made cold calls and reached out to prospects.- Followed up with prospects several times throughout the sales cycle to ensure needs are being met.- Presented and demonstrated the value of products and services to prospects.- Compiled and analyzed data to find trends.- Developed sales strategies and set quotas.- Stayed current on company offerings and industry trends.- Maintained a database of contact information.- Built long-lasting, mutually beneficial relationships with external contacts and internal departments to create a better customer experience.- Handled complaints and negotiations.

Ottawa, Ontario

- Contacted potential clients to establish rapport and arrange meetings.- Planned and oversaw new marketing initiatives.- Researched organizations and individuals to find new opportunities.- Increased the value of current customers while attracting new ones.- Found and developed new markets and improved sales.- Attended conferences, meetings, and industry events.- Developed quotes and proposals for clients.- Developed goals for the development team and business growth and ensured they were met.

Ottawa, Ontario

While working at Iversoft - I was the marketing manager for this Liquid Cooling start up.

Ottawa