Billy Hawkins-Yale Email & Phone Number

England, United Kingdom

London, England, United Kingdom

• Overall responsibility for strategy and delivery of SailGP website and associated microsites.• Optimise multiple digital products (website / microsites / app / customer loyalty program / email marketing) focusing on UX and user journey for omni-channel approach.• Line manage direct report to deliver consistent and quality content to support digital products, and wider business needs.• Work with developers and designers to evolve SailGP’s digital offering, using a headless CMS (Contentful) to configure and manage platforms to hit KPIs and OKRs.• Orchestrate data-driven eCRM strategies to enhance customer engagement and retention, leveraging platforms (Eloqua) to design personalised, automated email journeys that align with customer behaviours and lifecycle stages.• Develop and execute high-performing email marketing campaigns, focusing on segmentation, A/B testing, and advanced personalisation techniques to achieve key KPIs, including open rates, click-through rates, and conversion metrics.• Key stakeholder in launch of innovative, first-of-its-kind customer loyalty program and develop ongoing reward and content strategy.• Implement new project management workflows to increase output and improve communication in a rapidly growing hybrid team, including key stakeholders in multiple time zones.• Produce reports and insights to refine strategy and improve performance across all digital products.• Collaborate with other teams to action key deliverables for B2B and B2C audiences.

• Created, subedited and published content using Contentful CMS to tight deadlines in a fast-paced environment• Increased annual visitors and pageviews by over 200% YOY• Reviewed and restructured CMS workflow and archiving process to streamline content creation and management• Utilised SEO best practice to drive organic search traffic• Led on use of translation platform Weglot to launch multiple translated versions of SailGP.com• Worked with key stakeholders and external agencies to refresh UX and improve user journey with mobile-first approach• Led on content creation and contact data management for email marketing campaigns• Assisted key stakeholders and external agencies in reviewing, migrating and rebuilding data warehouse and transitioning to new eCRM platform

London, United Kingdom

• Leading the digital news team, overseeing content creation for one of the top five sports websites in the UK.• Helping drive huge growth, with a 400 per cent traffic increase over the two years from 2019-2021• Commissioning, producing, subediting and publishing copy on a CMS using analytics and SEO trends to determine preferred content distribution channel.• Liaising with social media, SEO and picture desks, and managing social media channels (Twitter/Facebook) and sourcing/editing graphics when necessary.• Participating in interdepartmental meetings to formulate ideas and drive innovation through the company.• Managing the news team and running the entire digital team as acting Digital Editor on evenings/weekends.• Training staff on CMS usage and best practice.

London, United Kingdom

• Head news and features writer, pitching and writing copy to drive traffic to talkSPORT.com.• Assisting with editorial duties, subediting and publishing copy produced by others, and managing news and features teams when required.• Participating in editorial meetings to plan future content and develop talkSPORT.com’s unique identity.

London, United Kingdom

• Writing copy for talkSPORT.com, producing news, features and match reports, as well as exclusive content using talkSPORT’s unique on-air output.• Using social media to promote the website and SEO techniques to drive growth.

• Producing multiple articles a day for an established sports website.

Writing a column documenting both topical and theoretical aspects of the ongoing football season, including a combination of match previews, reviews and opinion pieces.

Bachelor Of Arts (Ba), English Literature (British And Commonwealth), Second-Class Honours, Upper Division

A broad course covering many aspects of both British and foreign literature. My personal research took a critical look.

Education record