Billy Hawkins-Yale Email & Phone Number

London, England, United Kingdom

• Overall responsibility for strategy and delivery of SailGP website and associated microsites.
• Optimise multiple digital products (website / microsites / app / customer loyalty program / email marketing) focusing on UX and user journey for omni-channel approach.
• Line manage direct report to deliver consistent and quality content to support digital products, and wider business needs.
• Work with developers and designers to evolve SailGP’s digital offering, using a headless CMS (Contentful) to configure and manage platforms to hit KPIs and OKRs.
• Orchestrate data-driven eCRM strategies to enhance customer engagement and retention, leveraging platforms (Eloqua) to design personalised, automated email journeys that align with customer behaviours and lifecycle.
• Develop and execute high-performing email marketing campaigns, focusing on segmentation, A/B testing, and advanced personalisation techniques to achieve key KPIs, including open rates, click-through rates, and.

• Created, subedited and published content using Contentful CMS to tight deadlines in a fast-paced environment
• Increased annual visitors and pageviews by over 200% YOY
• Reviewed and restructured CMS workflow and archiving process to streamline content creation and management
• Utilised SEO best practice to drive organic search traffic
• Led on use of translation platform Weglot to launch multiple translated versions of SailGP.com
• Worked with key stakeholders and external agencies to refresh UX and improve user journey with mobile-first approach

London, United Kingdom

• Leading the digital news team, overseeing content creation for one of the top five sports websites in the UK.
• Helping drive huge growth, with a 400 per cent traffic increase over the two years from 2019-2021
• Commissioning, producing, subediting and publishing copy on a CMS using analytics and SEO trends to determine preferred content distribution channel.
• Liaising with social media, SEO and picture desks, and managing social media channels (Twitter/Facebook) and sourcing/editing graphics when necessary.
• Participating in interdepartmental meetings to formulate ideas and drive innovation through the company.
• Managing the news team and running the entire digital team as acting Digital Editor on evenings/weekends.

London, United Kingdom

• Head news and features writer, pitching and writing copy to drive traffic to talkSPORT.com.
• Assisting with editorial duties, subediting and publishing copy produced by others, and managing news and features teams when required.
• Participating in editorial meetings to plan future content and develop talkSPORT.com’s unique identity.

London, United Kingdom

• Writing copy for talkSPORT.com, producing news, features and match reports, as well as exclusive content using talkSPORT’s unique on-air output.
• Using social media to promote the website and SEO techniques to drive growth.

• Producing multiple articles a day for an established sports website.

Writing a column documenting both topical and theoretical aspects of the ongoing football season, including a combination of match previews, reviews and opinion pieces.

Bachelor Of Arts (Ba), English Literature (British And Commonwealth), Second-Class Honours, Upper Division

A broad course covering many aspects of both British and foreign literature. My personal research took a critical look at.

Education record