• Created a brand awareness campaign and the company’s content marketing strategy which increased monthly leads• Created social media content • Repurposed content to expand the company’s social media and online presence in an efficient way• Developed a hashtag strategy to improve the reach of our content• Designed and created PPC lead generation campaigns on multiple social media platforms• Created an optimized landing page to increase conversions for PPC campaigns• Built targeted audiences for PPC ads to optimize the company’s ROI on their ad spend• Created optimized copy for landing pages and PPC ads to increase conversion rates• Designed a lead generation strategy that increased leads• Optimized a lead generation strategy that increased leads• Optimized the company’s emails that increased open rates and conversion rates• Used automation tools to set up an automated outbound lead generation campaign• Set up and managed a CRM from scratch• Created and optimized an email workflow with if/then triggers to optimize leads through the marketing funnel• Created copy for the lead generation messaging• Utilized social media channels and group pages to find and prospect potential leads• Provided customer service support to guide prospects into our marketing funnel• Increased sales• Performed competitor analysis, keyword research, and SERP Analysis for inbound marketing blog efforts using Ahrefs• Created blog article content based on extensive Ahrefs research and optimized it for SEO purposes• Implemented an effective blog promotion strategy via backlinking, social media, online publishing platforms, working with other publishers, and via content syndication • Increased website traffic via inbound marketing tactics including blog and infographic creation• Established partnerships with industry experts to help further the company’s online presence

• Started own Digital Marketing Consulting business meeting with clients to understand their challenges, goals, and unique selling proposition then onboarded them and created a unique strategy.• Increased number of impressions of a fitness company by 100% while also increasing the CTR by .07% in a 3 month period. Achieved these results by Implementing the correct keywords in the title & meta tags, adding internal links, writing intriguing copy, and creating unique content such as infographics. • Helped a health and wellness company get their first 7 backlinks in a 4 week period, which exceeded our goal by 133%. Accomplished task by creating an effective video series strategy for backlinking, leveraging tools like Ahrefs, v-lookups in excel, and sending out bulk emails using Gmail Mail Merge app to increase backlinks.
• Built extensive long-tail keyword and competition research templates which were used to optimize websites. Also, improved meta tags, applied schema markups, and incorporated infographics/videos to boost search engine rankings for clients.
• Strategically added internal links and increased the number of Google indexed pages which helped increase traffic by over 100% in a 3 month period for a client.
•Improved organic search rankings and advised clients on the landing page and funnel optimization, content creation, and blogging.
• Optimized a client's Google My Business account to improve website traffic by 180% for a coffee company.
• Created Google Ads campaigns specifically focusing on proper Google Ads Account Structure of ad groups to increase relevant traffic through keyword research, testing ad copy, and match types.
• Used tools like SEM Rush, UberSugg​​est, and Spyfu to understand competing websites’ digital ad strategies.• Conducted keyword research to determine most profitable, lowest-cost search terms for clients using tools like the Keyword Planner.• Optimized landing pages to improve ad quality scores.

• Created strategies to fix SEO underperformance resulting in an increase in traffic and visibility.• Improved search-related activities through ongoing analysis, experimentation, and optimization tests.• Executed SEO functions such as keyword research, data collection, link optimization, and site auditing.• Developed SEO strategy, defined goals, and prioritized tests for any projects.• Provided optimization of web page titles, URLs, structured data, SEO copy editing, and sitemaps.• Monitored and reported on key performance indicators and shared results with SEO management team.• Analyzed traffic and conversion trends while developing strategies to improve traffic to website/landing pages.• Contributed to off-page optimization activities such as link building, link reclamation, and outreach

• Improved all co-branded websites with strong attention to detail, checking for errors and reported any bugs or updates while organizing data into spreadsheets. • Collaborated with business analysts and project managers to come up with creative guidelines for navigating websites and certain software applications while maintaining positive morale. • Assisted customers with tech support, actively listening to their questions to solve problems and any questions they had. • Created analytics reports and other content that provided meaningful insight of business performance.

• Built long-term business relationships with clients while helping them make their banking needs simpler and more convenient.• Resolved client issues with their accounts while effectively communicating how to resolve problems. • Optimized clients’ accounts and recommended products adapting to each need of an individual. • Provided explanations for decisions when needed and incorporated requests in a timely manner while keeping strong organization among confidential material.