Yu-Wu Liao Email & Phone Number
Who is Yu-Wu Liao? Overview
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Yu-Wu Liao is listed as Senior Client Consultant at UM | Universal McCann GmbH, a company with 136 employees, based in Dresden, Saxony, Germany. AeroLeads shows a matched LinkedIn profile for Yu-Wu Liao.
Yu-Wu Liao previously worked as Senior Communications Designer at Rufus, Powered by Initiative at Initiative and Senior Communication Consultant at Red Star, Powered by dentsu at Dentsu X. Yu-Wu Liao holds Bachelor Of Arts (Ba), Political Science And International Relations, Dean'S List In Winter Semester 2015/2016, Average Gpa 3.8 from National Taiwan University.
Email format at UM | Universal McCann GmbH
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About Yu-Wu Liao
Experienced in advertising and media industries, Yu-Wu has provided service to 10+ international brands. He is confident toward giving strategic perspective/ creative insights for clients in different industries, and has proven records for such capability.
Yu-Wu Liao's current company
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Yu-Wu Liao work experience
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Senior Communications Designer At Rufus, Powered By Initiative
Current
Senior Communication Consultant At Red Star, Powered By Dentsu
Focused on media consultancy, especially digital media, for global clients in the FMCG industry (mainly premium beer brands and vegan spreads) as well as the sustainable fashion industry.1. Developed communication and media strategies fitting for clients' business objectives from a full-funnel, holistic and media-driven perspective.2. Conducted in-depth.
Account Manager
Senior Planner
Developed and activated comprehensive digital media plans based on individual client needs and campaign objectives.1. Planned and executed a digital media project for a fast food company, increasing online same store sales growth by 5%, revenue growth by 233%, and order growth by 221% with A/B testing on audience targeting and daily GA performance.
Planner
Social Media Planner, Customer Engagement & Commerce
Managed digital media campaigns and ensured the delivery of plans and digital production elements for media placements.1. Organized a cross-functional team with 20+ members to deliver a 360 marketing project for an international food company, increasing unaided awareness by 6%, social reactions by 162% and media ROI by 13%.2. Coordinated design teams to.
Social Media Analyst
Executed word-of-mouth analysis, and provided potential strategic suggestions for social media operations through Excel VBA data analysis.
Deputy Secretary-General
1. Led a team of 80 members with a budget of +$2 mln2. Maintained corporate sponsorship with workshops and events.3. Collaborated with 6 regional ambassadors in 5 countries, engaging over 25% of delegates overseas; thus achieved 20% growth of total participants
Intern
1. Assisted the execution of promotional campaigns for a leading home electronic brand2. Analysed customers' purchase decision behaviour, category research, and performance reporting through the questionnaire of BTL events.3. Improved an MS Excel-based KPI-tracking system, efficiency increased by 20%
Colleagues at UM | Universal McCann GmbH
Other employees you can reach at umww.de. View company contacts for 136 employees →
Sharon Schneider
Colleague at Um | Universal Mccann GmbhHeuchelheim, Hesse, Germany, Germany
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HM
Harold Mauricio Lozano Cassares
Colleague at Um | Universal Mccann GmbhBogota, D.C., Capital District, Colombia, Colombia
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NS
Nebojša Stojšić
Colleague at Um | Universal Mccann GmbhFrankfurt, Hesse, Germany, Germany
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FS
Felix Schneider
Colleague at Um | Universal Mccann GmbhStadt Hamburg, Hamburg, Germany, Germany
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BC
Barbara Conrad
Colleague at Um | Universal Mccann GmbhDüsseldorf, North Rhine-Westphalia, Germany, Germany
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IG
Isabelle Gu
Colleague at Um | Universal Mccann GmbhXuhui District, Shanghai, China, China
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AS
Alex Su
Colleague at Um | Universal Mccann GmbhPhiladelphia, Pennsylvania, United States, United States
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VN
Vanessa Nikoloau
Colleague at Um | Universal Mccann GmbhFrankfurt Rhine-Main Metropolitan Area, Germany
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SD
Sina Di Massa
Colleague at Um | Universal Mccann GmbhHamburg, Hamburg, Germany, Germany
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SW
Sandra Wäser
Colleague at Um | Universal Mccann GmbhGreater Hamburg Area, Germany
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Yu-Wu Liao education
Bachelor Of Arts (Ba), Political Science And International Relations, Dean'S List In Winter Semester 2015/2016, Average Gpa 3.8
Business/Managerial Economics
Frequently asked questions about Yu-Wu Liao
Quick answers generated from the profile data available on this page.
What company does Yu-Wu Liao work for?
Yu-Wu Liao works for UM | Universal McCann GmbH.
What is Yu-Wu Liao's role at UM | Universal McCann GmbH?
Yu-Wu Liao is listed as Senior Client Consultant at UM | Universal McCann GmbH.
Where is Yu-Wu Liao based?
Yu-Wu Liao is based in Dresden, Saxony, Germany while working with UM | Universal McCann GmbH.
What companies has Yu-Wu Liao worked for?
Yu-Wu Liao has worked for Um | Universal Mccann Gmbh, Initiative, Dentsu X, Carat, and Ogilvy.
Who are Yu-Wu Liao's colleagues at UM | Universal McCann GmbH?
Yu-Wu Liao's colleagues at UM | Universal McCann GmbH include Sharon Schneider, Harold Mauricio Lozano Cassares, Nebojša Stojšić, Felix Schneider, and Barbara Conrad.
How can I contact Yu-Wu Liao?
You can use AeroLeads to view verified contact signals for Yu-Wu Liao at UM | Universal McCann GmbH, including work email, phone, and LinkedIn data when available.
What schools did Yu-Wu Liao attend?
Yu-Wu Liao holds Bachelor Of Arts (Ba), Political Science And International Relations, Dean'S List In Winter Semester 2015/2016, Average Gpa 3.8 from National Taiwan University.
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