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Yu-Wu Liao Email & Phone Number

Senior Client Consultant at UM | Universal McCann GmbH
Location: Dresden, Saxony, Germany 10 work roles 2 schools
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✓ Verified May 2026 3 data sources Profile completeness 86%

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Current company
UM | Universal McCann GmbH
Role
Senior Client Consultant
Location
Dresden, Saxony, Germany
Company size
136 employees

Who is Yu-Wu Liao? Overview

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Quick answer

Yu-Wu Liao is listed as Senior Client Consultant at UM | Universal McCann GmbH, a company with 136 employees, based in Dresden, Saxony, Germany. AeroLeads shows a matched LinkedIn profile for Yu-Wu Liao.

Yu-Wu Liao previously worked as Senior Communications Designer at Rufus, Powered by Initiative at Initiative and Senior Communication Consultant at Red Star, Powered by dentsu at Dentsu X. Yu-Wu Liao holds Bachelor Of Arts (Ba), Political Science And International Relations, Dean'S List In Winter Semester 2015/2016, Average Gpa 3.8 from National Taiwan University.

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UM | Universal McCann GmbH

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Profile bio

About Yu-Wu Liao

Experienced in advertising and media industries, Yu-Wu has provided service to 10+ international brands. He is confident toward giving strategic perspective/ creative insights for clients in different industries, and has proven records for such capability.

Current workplace

Yu-Wu Liao's current company

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UM | Universal McCann GmbH
Um | Universal Mccann Gmbh
Senior Client Consultant
Dresden, SN, DE
Website
umww.de
Employees
136
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Company profile
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10 roles

Yu-Wu Liao work experience

A career timeline built from the work history available for this profile.

Senior Communications Designer At Rufus, Powered By Initiative

Current
Initiative

Hamburg, Deutschland

Feb 2024 - Present

Senior Communication Consultant At Red Star, Powered By Dentsu

Dentsu X

Frankfurt Am Main, Hesse, Germany

Focused on media consultancy, especially digital media, for global clients in the FMCG industry (mainly premium beer brands and vegan spreads) as well as the sustainable fashion industry.1. Developed communication and media strategies fitting for clients' business objectives from a full-funnel, holistic and media-driven perspective.2. Conducted in-depth.

Apr 2022 - Jan 2024

Account Manager

Dentsu X
Apr 2021 - Mar 2022

Senior Planner

Carat

Taipei City, Taiwan

Developed and activated comprehensive digital media plans based on individual client needs and campaign objectives.1. Planned and executed a digital media project for a fast food company, increasing online same store sales growth by 5%, revenue growth by 233%, and order growth by 221% with A/B testing on audience targeting and daily GA performance.

Jul 2019 - Sep 2020

Planner

Carat

Taipei City, Taiwan

Feb 2019 - Jul 2019

Social Media Planner, Customer Engagement & Commerce

Ogilvy

Taipei City, Taiwan

Managed digital media campaigns and ensured the delivery of plans and digital production elements for media placements.1. Organized a cross-functional team with 20+ members to deliver a 360 marketing project for an international food company, increasing unaided awareness by 6%, social reactions by 162% and media ROI by 13%.2. Coordinated design teams to.

Apr 2018 - Feb 2019

Social Media Analyst

Freelance

Taipei City, Taiwan

Executed word-of-mouth analysis, and provided potential strategic suggestions for social media operations through Excel VBA data analysis.

Jan 2016 - Feb 2017

Deputy Secretary-General

Pan Asia Model United Nations (Pamun)

Taipei City, Taiwan

1. Led a team of 80 members with a budget of +$2 mln2. Maintained corporate sponsorship with workshops and events.3. Collaborated with 6 regional ambassadors in 5 countries, engaging over 25% of delegates overseas; thus achieved 20% growth of total participants

Mar 2013 - Jan 2016

Intern

Geometry Global

Taipei City, Taiwan

1. Assisted the execution of promotional campaigns for a leading home electronic brand2. Analysed customers' purchase decision behaviour, category research, and performance reporting through the questionnaire of BTL events.3. Improved an MS Excel-based KPI-tracking system, efficiency increased by 20%

Jul 2014 - Feb 2015
Team & coworkers

Colleagues at UM | Universal McCann GmbH

Other employees you can reach at umww.de. View company contacts for 136 employees →

SS Sharon Schneider Sharon Schneider Colleague at Um | Universal Mccann GmbhHeuchelheim, Hesse, Germany, Germany View → HM Harold Mauricio Lozano Cassares Harold Mauricio Lozano Cassares Colleague at Um | Universal Mccann GmbhBogota, D.C., Capital District, Colombia, Colombia View → NS Nebojša Stojšić Nebojša Stojšić Colleague at Um | Universal Mccann GmbhFrankfurt, Hesse, Germany, Germany View → FS Felix Schneider Felix Schneider Colleague at Um | Universal Mccann GmbhStadt Hamburg, Hamburg, Germany, Germany View → BC Barbara Conrad Barbara Conrad Colleague at Um | Universal Mccann GmbhDüsseldorf, North Rhine-Westphalia, Germany, Germany View → IG Isabelle Gu Isabelle Gu Colleague at Um | Universal Mccann GmbhXuhui District, Shanghai, China, China View → AS Alex Su Alex Su Colleague at Um | Universal Mccann GmbhPhiladelphia, Pennsylvania, United States, United States View → VN Vanessa Nikoloau Vanessa Nikoloau Colleague at Um | Universal Mccann GmbhFrankfurt Rhine-Main Metropolitan Area, Germany View → SD Sina Di Massa Sina Di Massa Colleague at Um | Universal Mccann GmbhHamburg, Hamburg, Germany, Germany View → SW Sandra Wäser Sandra Wäser Colleague at Um | Universal Mccann GmbhGreater Hamburg Area, Germany View →
2 education records

Yu-Wu Liao education

Bachelor Of Arts (Ba), Political Science And International Relations, Dean'S List In Winter Semester 2015/2016, Average Gpa 3.8

National Taiwan University

Activities and Societies: NTU Model United Nations Society, NTU International Laws Research Society, NTU Taoyuan Alumni Society =.

Business/Managerial Economics

University Of Erlangen-Nuremberg

= International exchange programme = International management, business strategy and global retail logistics

FAQ

Frequently asked questions about Yu-Wu Liao

Quick answers generated from the profile data available on this page.

What company does Yu-Wu Liao work for?

Yu-Wu Liao works for UM | Universal McCann GmbH.

What is Yu-Wu Liao's role at UM | Universal McCann GmbH?

Yu-Wu Liao is listed as Senior Client Consultant at UM | Universal McCann GmbH.

Where is Yu-Wu Liao based?

Yu-Wu Liao is based in Dresden, Saxony, Germany while working with UM | Universal McCann GmbH.

What companies has Yu-Wu Liao worked for?

Yu-Wu Liao has worked for Um | Universal Mccann Gmbh, Initiative, Dentsu X, Carat, and Ogilvy.

Who are Yu-Wu Liao's colleagues at UM | Universal McCann GmbH?

Yu-Wu Liao's colleagues at UM | Universal McCann GmbH include Sharon Schneider, Harold Mauricio Lozano Cassares, Nebojša Stojšić, Felix Schneider, and Barbara Conrad.

How can I contact Yu-Wu Liao?

You can use AeroLeads to view verified contact signals for Yu-Wu Liao at UM | Universal McCann GmbH, including work email, phone, and LinkedIn data when available.

What schools did Yu-Wu Liao attend?

Yu-Wu Liao holds Bachelor Of Arts (Ba), Political Science And International Relations, Dean'S List In Winter Semester 2015/2016, Average Gpa 3.8 from National Taiwan University.

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