Yu-Wu Liao Email & Phone Number

Dresden, Sn, De

Hamburg, Deutschland

Frankfurt Am Main, Hesse, Germany

Focused on media consultancy, especially digital media, for global clients in the FMCG industry (mainly premium beer brands and vegan spreads) as well as the sustainable fashion industry.1. Developed communication and media strategies fitting for clients' business objectives from a full-funnel, holistic and media-driven perspective.2. Conducted in-depth media market deep-dive on specific platforms/ fields to create hypotheses and testing scenarios to achieve strategic innovations.3.… Show more Focused on media consultancy, especially digital media, for global clients in the FMCG industry (mainly premium beer brands and vegan spreads) as well as the sustainable fashion industry.1. Developed communication and media strategies fitting for clients' business objectives from a full-funnel, holistic and media-driven perspective.2. Conducted in-depth media market deep-dive on specific platforms/ fields to create hypotheses and testing scenarios to achieve strategic innovations.3. Liaised with internal/ external function teams in different genres, and manages the project timeline to consolidate and deliver comprehensive media plans.4. Continuously participated in global agency network as day-to-day contact of local OpCo. Show less

Taipei City, Taiwan

Developed and activated comprehensive digital media plans based on individual client needs and campaign objectives.1. Planned and executed a digital media project for a fast food company, increasing online same store sales growth by 5%, revenue growth by 233%, and order growth by 221% with A/B testing on audience targeting and daily GA performance review.2. Cooperated with media buyers and vendors to optimise ATL marketing strategies, generating 5% mixed reach growth in… Show more Developed and activated comprehensive digital media plans based on individual client needs and campaign objectives.1. Planned and executed a digital media project for a fast food company, increasing online same store sales growth by 5%, revenue growth by 233%, and order growth by 221% with A/B testing on audience targeting and daily GA performance review.2. Cooperated with media buyers and vendors to optimise ATL marketing strategies, generating 5% mixed reach growth in highly-competitive, strictly-controlled alcoholic beverage market with consumer behaviour deep-dive, cross-media-channel research, and the segmentation on individual data-driven marketing.3. Created media reports with Power BI and DCM for digital media execution as well as SEM, display, and video media optimisation. Show less

Taipei City, Taiwan

Taipei City, Taiwan

Managed digital media campaigns and ensured the delivery of plans and digital production elements for media placements.1. Organized a cross-functional team with 20+ members to deliver a 360 marketing project for an international food company, increasing unaided awareness by 6%, social reactions by 162% and media ROI by 13%.2. Coordinated design teams to produce 200+ social media content.3. Utilised word-of-mouth analytical tools and Excel VBA to position the content for clients in… Show more Managed digital media campaigns and ensured the delivery of plans and digital production elements for media placements.1. Organized a cross-functional team with 20+ members to deliver a 360 marketing project for an international food company, increasing unaided awareness by 6%, social reactions by 162% and media ROI by 13%.2. Coordinated design teams to produce 200+ social media content.3. Utilised word-of-mouth analytical tools and Excel VBA to position the content for clients in financial, fresh food, and restaurant industries. Show less

Taipei City, Taiwan

Executed word-of-mouth analysis, and provided potential strategic suggestions for social media operations through Excel VBA data analysis.

Taipei City, Taiwan

1. Led a team of 80 members with a budget of +$2 mln2. Maintained corporate sponsorship with workshops and events.3. Collaborated with 6 regional ambassadors in 5 countries, engaging over 25% of delegates overseas; thus achieved 20% growth of total participants

Taipei City, Taiwan

1. Assisted the execution of promotional campaigns for a leading home electronic brand2. Analysed customers' purchase decision behaviour, category research, and performance reporting through the questionnaire of BTL events.3. Improved an MS Excel-based KPI-tracking system, efficiency increased by 20%

Bachelor Of Arts (Ba), Political Science And International Relations, Dean'S List In Winter Semester 2015/2016, Average Gpa 3.8

Activities and Societies: NTU Model United Nations Society, NTU International Laws Research Society, NTU Taoyuan Alumni Society =.

Business/Managerial Economics

= International exchange programme = International management, business strategy and global retail logistics