Billy Walker Email & Phone Number

Greater New York City Area

• Recruited to manage media buying activities which support the Anheuser-Busch brands through sports and Hispanic broadcast for the in-house advertising & media agency for the world’s leading brewer, producing and.
• Collaborate directly with CMO, multiple brand teams, sports marketing group, and Hispanic marketing teams to develop and translate brand strategy and positioning into effective media buying platforms to drive sales and.
• Utilize internal and external research to strategically develop national media buys and implement across relevant media channels for brands including Budweiser, Bud Light, Bud Light Lime, Michelob ULTRA, and Stella.
• Develop strategically sound media recommendations with supporting rationale, and manage buying and optimization strategies for national television, print, and digital campaigns.
• Manage a $250 million annual media buying to support TV, digital, and print placements for sports and Hispanic programming.
• Work closely with A-B Sports Marketing team to assist with league and sports property deals with MLB, NFL, NHL, NBA, FIFA World Cup, Olympics, PGA, and UFC, and provide on-air extensions to support brand marketing.

Greater New York City Area

• Promoted to oversee media buying for several national clients for an agency that offers advertising planning and analysis, and develops & executes consumer advertising campaigns & strategies.
• Led a team of 10 to cultivate relationships with clients and their various broadcast media partners.
• Developed an upfront and sports strategy on behalf of Toyota Motor Sales, Boston Beer (Samuel Adams), and Masterfoods.
• Created and presented sports strategy decks to key client executives, and negotiated major media deals.
• Negotiated and presented multi-daypart upfront for Boston Beer.
• Negotiated all cable entertainment deals for Toyota Motor Sales.

Greater New York City Area

• Promoted to lead relationship with Toyota, and added responsibility for the Masterfoods account.
• Provided leadership and direction to a team of 6 to provide a high level of service to two major clients.
• Negotiated and presented sports packages for Toyota Motor Sales that delivered strong added value for both Toyota and Lexus.
• Worked closely with Masterfoods client and planning teams to develop sports buying strategy for brands including M&M’s and Snickers.
• Developed sports strategy and presented decks to key client decision makers.
• Negotiated all sports deals and presented the upfront sports deck to Masterfoods client.

Greater New York City Area

• Promoted to analyze and negotiate national sports deals with Toyota Motor Sales.
• As a direct report to the SVP, planned and negotiated multi-year deals to promote the Toyota brand on broadcast and cable TV, during sports and primetime entertainment programming.
• Coordinated budgets and strategies with media planners.
• Trained and supervised 3 assistant buyers.

Greater New York City Area

• Recruited to assist in media buying activities for the number one marketing spender in the telecommunications industry a media planning and buying agency servicing a roster of high-profile clients with annual billings.
• Performed market analyses to determine and evaluate target audiences, and purchased broadcast media on national TV and cable TV sports properties.
• Negotiated deals to support 1-800 Collect, and 1010321 campaigns.
• Maintained daily inventory for all brands, and allocated inventory against weekly budget and GRP requirements.
• Performed post-buy analysis and tracked audience delivery.
• Assisted in analyzing plans for network, cable, and syndication packages.