With a diverse career spanning over two decades in media and institutional sales, I bring a wealth of experience in business development, key account management, brand development, promotion, ideation, concept selling and strategic alliances. My professional journey includes:Vendor Management & Negotiation:Successfully negotiated special rates and offers while introducing new product lines for an online shopping portal. Established and managed vendor relationships.Strategic Alliances & Loyalty Programs: Forged key alliances for a branded loyalty card, significantly expanding the merchant base across India. Onboarded a diverse range of vendors with exclusive offers, driving increased engagement and value for both merchants and customers.Sales Leadership in Beverage Industry: Directed the sales, distribution, branding and promotion of premium imported vodka and beer for the West Region. This role required deep market understanding and strategic positioning to enhance brand presence and drive sales.Airtime & Sponsorship Sales: Led sales initiatives and sponsorship strategies for STAR India, managing airtime sales for STAR Plus and leading the West sales team for STAR Movies. This involved crafting and executing sales strategies to maximize revenue and market share.Current Role: Currently leading sales for Sony Pix & Sony BBC Earth in the West Region of India. Responsibilities include planning and implementing the annual go-to-market strategy, achieving yearly targets, driving new business development, and fostering client relationships to become the preferred partner.My career is marked by a strong track record in sales leadership, strategic planning and innovative business growth strategies. I am dedicated to strengthening client relationships and leverage creative approaches to achieve business objectives.