Bing Du Email and Phone Number

Lead to develop FemCare consumer driven innovation pipeline and initiative master plan- Lead to plan and execute national scale qualitative and quantitative consumer research (focus group, in-home visit, habit & practice) in China (Beijing/Shanghai/Chengdu/Guangzhou) with IPSOS - Lead to identify target consumer segmentation and their unmet needs- Lead to develop“consumer-technology-product”model and defining 5 year innovation pipeline and initiative master planLead to develop Whisper mini-pad/long liner market entry plan- Lead competitive benchmarking analysis for China/Japan/Korea/Singapore/Philippine markets- Lead market trend analysis and identified white space in China/Korea/Philippine markets - Lead to identify physical/emotional needs for teenagers as target consumer via focus group/ usage test/ mobile research- Lead to develop product prototype and market entry plan for China/Korea/PhilippineLead to design & launch Whisper Overnight products- Lead to identify key unmet needs as “cottony, extra long, no bulky”- Lead to design and qualify Whisper Overnight products- Lead consumer qualification with 1st winning result vs Sofy- Lead to develop claim support and demo to support product launch Lead “Non-conscious emotion assessment”research programme- Lead “non-conscious emotion assessment”research programme with BUAA human factor lab- Traditional research methods (questionnaire/interview) cannot approach real consumer emotion- This programme is to approach consumer real emotion via physiology measurements (GSR, pupil, etc)

Lead formula/process optimization projects delivery- Lead multi-functional (R&D/Purchasing/Engineering/Manufacturing) & multi-nationality (US/India/ Malaysia/Singapore/China) project team as project manager- International working experience in Singapore/Malaysia/US; 1 year plant experience in Malaysia- Delivered“cheaper & better”Pringles with 10% cost reduction and improved purchase intent