With over 14 years of experience in blue-chip companies, I am a marketing leader who drives business goals across multiple brands, channels, and geographies. I have a strong foundation in marketing fundamentals from Mark Ritson, Byron Sharp, Jenni Romaniuk, and Les Binet, and I apply behavioral economics principles from Rory Sutherland, Dan Ariely, and others to influence consumer decision making and choice architecture.Worked across leading MNCs - Procter & Gamble, Coty, Zydus Wellness + Kraft Heinz, Dabur across multiple roles in from Sales, Trade Marketing & Brand Management. Practice Evidence based marketing and educating marketeers on empirical laws of marketing. Currently, I am the Category Head for Oral Care at Dabur, the largest category for the company with a business size of ~1600 cr. I lead iconic oral care brands such as Dabur Red Franchise - Tooth Paste, Toothpowder and spearhead new age innovations in the Herb'l Segment (Whitening/Kids). I manage a team of senior brand managers and oversee the portfolio , brand strategy, communication, NPD pipeline, line extension launches, and overall P&L for the category. My core objective is to drive trials and build physical and mental availability of the brands. I am passionate about building memory structures for brands, leveraging behavioural science to unlock barrier, creating superior shopping experiences, commercial innovation to profitably upsell, synchronizing functions on category objectives, and winning at ZMOT.International Jury Member : Dragons of Asia 2022Effie Jury : 2023, Emvies Jury : 2023Winner : Marketing Mind’s Millennial Marketer Award, 2023 for disruptive work in advertising and media industry.
Listed skills include Business Development, Strategy, Marketing, Marketing Strategy, and 20 others.
