Binit Kumar Email & Phone Number

Ghaziabad, Uttar Pradesh, IN

Brand & P&L responsibility Toothpaste & Toothpowder category INR 1600 Cr Turnover, 150 Cr+ budget, 4 Member team: 2 Senior BM (IIM) & 2 Brand Executives- Core Objective: Create Commercial Value through Brand growth & Profit Improvement Initiatives - HHP, Brand Health, Portfolio management, Media planning, Digital marketing, Activations & Research- Lead 5Y.

Ghaziabad, Uttar Pradesh, IN

Category Head for Largest Category for Dabur with World's No 1 Ayurvedic Toothpaste Dabur Red Toothpaste, Toothpowder Category & New Age innovation in Herb’l segment (Naturals, Whitening, Kids). Business size ~ 1600 cr, 12% spends with an enterprising team of senior brand managers (IIMs) and brand executives. Growing Brands -> Growing Penetration ->.

Ahmedabad, Gujarat, IN

Responsible for managing 2 Food Brands – Nutralite & Sampriti with products across Butter, Fat Spread, Mayonnaise, Chocolate Spread & Ghee with an annual turnover of 400 Cr. Leading a team of brand managers and driving portfolio & brand strategy, communication, NPD pipeline, line extension launches and overall P&L for both the brands.www.nutralite.comCore.

Ahmedabad, Gujarat, IN

• Design & Execute Trade Strategy for Complan, Glucon-D, Nycil, Sugarfree, EverYuth & Nutralite with combined turnover of 2000+ Cr for (GT/MT/Ecom/Horeca/CSD) with Annual Budget of ~220 Cr and a team of 12 members. Work.
• Creating Superior Shopping experience: Win the Store & Win in the Store across channels
• Enabling Sales to up sell through: Building Capabilities, Providing Tools, Driving Motivation
• Initiative Execution: Synchronize functions through Brand Calendar; Speed to Shelf with Scale
• Winning at ZMOT: Set up a Corporate Sampling Vertical to drive trial and delight shoppers at POS
• Micro Marketing: Winning in Many India with differential input to grow market share Key Achievements:

Amsterdam, North Holland, NL

• Business Head - Key Accounts, responsible for 55% of India Business across all Brands & Categories across Key Accounts Pan India
• Leading JBP, Contract trade terms design & negotiation, Customer Profitability, Budget effectiveness through engagement with CEOs/CFOs of National Level Accounts - Affinity, JCB, Bodycraft, Toni & Guy, Jawed Habib etc.
• Internal Selling to Leadership for investment in channel through new product launches, GTM restructuring, Commercial Initiatives, Trade terms, new account acquisition, consumer promotions.
• Ideation, Alignment and Execution of Annual Consumer Promotion through Trade Marketing & KAMsKey Achievements:
• Led Top Customer Turnaround: 143 IYA: JBP/TS Alignment, Design & Executed 360* strategy of New Customer Acquisition, Retention & Cross sell backed through - Big Days, In Store Trials, Digital Contests, Consumer Promos
• Successfully executed the test Pilot launch of New Premium Brand across Top 2 National Chain Accounts (+25 pts volume growth) & leading expansion of the brand across the country.

Amsterdam, North Holland, NL

Leading Trade marketing for Premium Hair Care, Color & Style Category, Corporate initiatives & Innovation. P&G sold salon professional category along with 43 Brands to Coty - Wella, SP, Sebastian, Nioxin etc.

Cincinnati, Ohio, US

• Responsible for Brand Sales, Market Share, Distribution, Channel Strategy,Spending Effectiveness for Professional Hair Care Brands (Shampoo, Mask, Hair Color) – 1) Wella Care 2) System Professional with an annual.
• Define, design and deliver brand trade plans to win at FMOT in line with Global Hair Care Standards
• Development and execution of annual trade / consumer promotions calendar including Pricing & POSM
• Design & Enable Brand Trial/Consumption – Awareness(In Store), Appeal( Concept sell to shopper), Availability
• Trade Fund & Vendor Management– average monthly 400$M for brands and channels Key Achievements:
• Fastest growing Brands of P & G(1415) – System Professional (153 IYA), Wella Care (134 IYA )

Cincinnati, Ohio, US

• Led Joint Business Planning for 200 Cr. Distributor (600 Employees) across 17 branches in Maharashtra & Goa to deliver -
• Revenue & Distribution targets for all 12 P&G categories; Channel KPIs for GT/MT & Wholesale
• Organization KPIs on Logistics & Operations, Information Systems & Human Resource; Customer’s financial goals
• People Management - Building capability and managing careers for 3 KAMs of P & G from Top B schools
• Apply Shopper Psychology to impact in store fundamentals in Modern Trade: Big Bazaar, D Mart, Minimarkets
• Identify Regional Level Coverage/GTM opportunities and re-invest savings to grow Top Line Key Achievements: Fastest Growing Site in the Country (121 IYA) over delivering on all business & financial Goals

Cincinnati, Ohio, US

• Key Responsibilities:
• Delivering an annual sales target of 135 cr. across 15 branches in Marathwada and Khandesh (Maharashtra)
• Analyze growth opportunities and design plans to increase market share, throughput per store Maintaining retail performance standard of visibility and distribution across 35000 stores in general trade for all Brands
• Delivering Sales Fundamentals across Minimarkets & Modern Trade: Big Bazaar, D Mart for all 12 P& G Categories
• Managing and building capability of resale/distributor team of approx. 300 reportees
• Designing and Executing Marketing Plans to improve Volume, Merchandising and Initiative Maximization Key Achievements:

London, GB

• Key Responsibilities:
• Achieving sales targets assigned for the area
• Brand Management – Ensuring dominant brand visibility at all the retail outlets and mini stores.
• Product launches, promotion and on ground activities
• Team Management – Handling a team of 3 distributors, 18 associate distributors and 8 DSEs
• Training, recruitment and development of sales force

Bengaluru, Karnataka, IN

• Proposed a Sales Framework for prospecting and building projects in the institutional/alternate channel which would accelerate the new account opening in the current market scenario.
• Defined roles, responsibilities and structure of account executives, tele-callers and prospectors.
• Contacted Tele-Marketing agencies for outsourcing tele-callers, designed a training program, designed metric of effectiveness of prospecting model in terms of callage, call conversion rate, value and gave recommendations

Teaneck, New Jersey, US

Worked for British Client "Centrica"

How Brands Grow - For Executives, Marketing

Brand Management

Mba - Core, Marketing

Bachelor Of Technology (Btech), Computer Science

Ssc, English, Maths, Science

H.S C, Science