Business:> Responsible for leading the development, communication, and implementation of effective strategies and processes in line with the business value proposition.> Responsible for growing top line and bottom line business.> Responsible for providing feedback to the Management regarding retail needs, operational needs, business opportunities, and marketing/sales programs.> Submitting a quarterly P&L analysis report and preparing the action plan to improve the same. > Responsible for serving as the thought leader regarding sales and marketing requirements, fashion trends, competitive landscape, marketing programs and communications. Sales:> Responsible for continually improving channel feedback on product features and functions, trends, training needs, customer focused programs and events.> Responsible for recommending creative selling techniques based on market dynamics.> Responsible for Leading and managing a diverse team of professionals to be an achievement oriented sales team and supporting networks capable of meeting, or exceeding, demanding targets and profit margin objectives.> Responsible for the products selection and planning for the brand development based on the market trend. > Responsible for managing, planning and maintaining adequate stock of Inventory.

> Managed 1.5 Billion Dhirams Turnover , 50 stores with 450 professional staffs.

> Ensure that the Damas outlets in the area are appropriately presented within the area> Achievement of sales, gross margin and net profit targets across all shops handled (profitability of outlets)> Maintenance of optimum stock in line with the dynamic customer profile of the shops > Ensure up to date product and market knowledge for self and all the staff in the area> Ensure excellent display of customer service by the staff with minimum acceptable score of 85% in Mystery Shopper's Report> Coordinate with the Brand Managers for the launching of new brands, allocating space in the shops -for the brand display and providing product knowledge to the staff> Recommend corrective action on under performing staff

Administered the portfolio of brands & maintenance branch accounts. > Responsible for managing showroom operations, procedures, activities and assigned operating budgets.> Identify merchandising needs and ensure proper display, stocking, etc.> Inventory control ( guarantee proper check in, check out & storage conditions). > Manage all administrative work: attendance, leaves, weekly reports, feedback forms, etc.> Coordinate with the Area Manager to comply monthly targets.> Monitor / handle cash & credit sales, deposits and avoid any discrepancies.> Ensure proper communication flow as per guidelines / manual.> Participate in year-end inventory and cycle.> Assesses the store’s manpower requirements during slow, normal and peak seasons, compiling rosters and staffing accordingly.> Manages day-to-day staff issues to guarantee a healthy atmosphere and good teamwork.> Manage and direct all personnel with regard to duty, appearance, etc.> Demonstrate perfect product knowledge and seek regular updates.> Offer feedback & training to staff to improve showroom staff performance.> Ensure staff motivation and regular evaluation for steady improvement.

> Responsible to achieve the KPI ,sales target, ATV, UPT .> Responsible to achieve best customer service with mystery shoppers score of more than 85 %.