Matthew Hamilton Email & Phone Number

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CTRL is a powdered meal replacement, Catered to Real Life, created as a healthy alternative to the average diet in the fast world we live in. As the Marketing Director at this startup from day 1, I was responsible for a wide variety of initiatives to drive sales, awareness, and overall growth of the brand.• Created strategy for and managed all social media accounts, leading to 58,000+ followers across all platforms, and an average of 2 million organic impressions monthly on Twitter alone.• Planned and executed cross-channel marketing campaigns and product launches, regularly breaking sales records. • Managed team of 25 influencers with a combined social following of over 150 million.• Helped broaden distribution to Australia, Europe, and 750+ Vitamin Shoppe stores across the US. • Set up and optimized online shopping experiences for CTRL on Google Shopping, Instagram Shopping, and more. • Captured and produced both video, photo, and design content for use in marketing initiatives.• Project managed releases of the popular CTRL Collectible Series in collaboration with FaZe Clan. • Developed high-converting strategies for both text and email marketing.

Paper Crowns is an award winning digital creative agency under the motto of “Reimagine Everything”. From product development to branding, video production and much more, the team covers a wide variety of creative services tailored to consumer needs.

• Managed company Facebook, Twitter, Instagram, YouTube, and Reddit account.• Curated content from CS:GO, PUBG, and Dota 2 communities to maintain hourly (24/7) social coverage.• Created an successfully executed a new social media strategy that significantly increased user engagement and social-driven sales overall.• Built B2B relationships with companies in the gaming industry to help OPSkins reach new audiences.• Tracked and compiled social media analytics for ROI evaluations.• Used graphic design skills to create a plethora of assets for both social media and general marketing purposes.• Consistently sought out community feedback and made their voice heard internally to help improve service.• Built meaningful relationships with influencers in games like CS:GO and PUBG.• Created OPSkins mobile app UI/UX design.• Helped manage WAX Token Twitter, Facebook, and Telegram accounts.

Greater New York City Area

• Coordinated with Gamma Labs influencers to effectively execute marketing and sales activations• Monitored trends in the gaming, fitness, and creative markets to find Twitch and YouTube talent that would fit the brand’s needs.• Developed and maintained new relationships with a variety of partners and companies alike.• Created a plethora of both influencer and product focused video, photo, and graphic assets to power marketing efforts.• Developed and project managed several of the company’s most successful marketing campaigns from beginning to end. • Traveled to events (MLG, ESL, PAX, etc.) on a regular basis to produce photo and video work of teams, influencers, and Gamma's presence at the event as a whole.

Greater Chicago Area

• Managed company Facebook, Twitter, YouTube, Snapchat, and Instagram accounts. From September 2015-2016 Facebook grew by over 33%, Twitter by 50%, and Instagram by 307%.• Helped the company effectively broaden their reach to many other gaming communities that were not yet targeted(i.e. Heroes of the Storm, Call of Duty, Hearthstone, and more).• Tracked and compiled social media analytics for ROI evaluations.• Traveled to gaming events(i.e. TI5, MLG CS:GO Major, PAX East 2016 + more) to represent the company and help manage marketing activations.• Curated relevant content to reach ideal consumers in eSports and casual gaming alike.• Monitored user interactions to maintain a friendly, engaging environment.• Created graphic design assets for gaming events and Twitch livestreams.• Maintained the tone of the company through content.• Used photography and graphic design skills to create original content.• Managed SteelSeries Affiliate Program accounts. Everything from reviewing applications to maintaining the relationships and creating promotional content.• Produced video content on Winterfox, Robert Morris University LoL, Unicorns of Love, Team Vitality, and the SteelSeries stream team.• Produced educational product videos for users as well as regional sales teams.• Worked with the PR team to create engaging NPI strategies for products such as the Rival 100, Rival 300 CS:GO Fade Edition, Apex M500, and Rival 700.• Created meaningful relationships with other brands inside gaming and eSports to host giveaways on SoMe and work together at events.

Greater Chicago Area

• Managed company Facebook, Twitter, YouTube, and Instagram account.• Helped the company effectively broaden their reach to many other gaming communities that were not yet targeted(i.e. Heroes of the Storm, Call of Duty, Hearthstone, and more).• Tracked and compiled social media analytics for ROI evaluations.• Traveled to gaming events to represent the company and help manage activations.• Curated relevant content to reach ideal consumers in eSports and casual gaming alike.• Monitored user interactions to maintain a friendly, engaging environment.• Created graphic design assets for gaming events and Twitch livestreams.• Built social content around new product launches.• Maintained the social tone of the company through content.• Used photography and graphic design skills to create original content.• Managed SteelSeries Affiliate accounts and provided timely support for members.• Produced original video content based on the Winterfox eSports team.• Worked with the PR team to create engaging NPI strategies.

• Provided content solutions for companies in esports.• Acted as intermediary between esports professionals and designers to deliver branding solutions.• Consulted brands on best practices for social media growth.

Acquired by OpTic Gaming• Managing day-to-day operations within a team of contributors for one of the fastest growing Call of Duty news sites.• Designed company branding using Photoshop. Including: Video overlays, social media graphics, website design, etc.• Have experience creating video content using Adobe Premiere Pro and Sony Vegas.• Worked with many of the top Professional Call of Duty players over the past few years.• Have extensive knowledge of trends and the environment of the Call of Duty community.• Developed content strategies for both written and video content. Strategies were built that covered major gaming events as well as the months between each one.• Developed and maintained a partnership with the Reddit Stat Team, competitive Call of Duty's biggest statistics database. The Team would later become part of CODeSportsTV and be re-branded as CETVStats.• Developed and maintained partnerships with popular sites in the community. Examples:http://www.reddit.com/r/CoDCompetitive/http://cod.esportspedia.com/wiki/CODpedia

• Created month-to-month Call of Duty content outlines for the Evil Geniuses YouTube.• Helped manage personal channels for the professional CoD team.• Designed graphics to aid in promoting the team and enhancing their social media appearance.• Used crowd sourcing to create content catered to the Call of Duty community.• Started dialogue between the business development department and new sponsors.

-Created print and digital designs.-Managed employees.-Handled all marketing ventures.-Operated website and took care of customers.

-Wrote articles and created video content based on events happening in the COD community.-Operated social media pages such as Facebook and Twitter to provide live updates.-Developed plans for boosting site traffic.-Traveled to Activision, Major League Gaming, UMG, and Microsoft events to create content.-Designed branding for Call of Duty eSports. Including logos, video overlays, social media graphics, etc.-Managed content team.

-Created original video content for the compLexity Gaming YouTube channel on a weekly basis.-Recorded and edited all videos which covered the professional Call of Duty team.

-Created video content related to Call of Duty for the Quantic Gaming YouTube channel during the lifespan of Modern Warfare 3. This involved thinking up original concepts, recording footage, commentary, as well as editing.-Wrote articles for Quantic Gaming's website about current events in Call of Duty as well as covering Quantic's professional team.

Marketing

High School Diploma

Activities and Societies: Speech and Debate Club