Birgitte Holst Email & Phone Number

Ballerup, Region Hovedstaden, Danmark

Area of responsibility: Sales to TDC, Telia, Telenor and “3”Key Activities: - Leading and motivating a team of 3 Key Account Managers - Target setting for sales and investment for each customer - Develop and implement customer business plans, e.g. campaign plan - Following up on sales results and implementing corrective actions - Securing relationships on all levels across functions

Copenhagen Area, Denmark

Area of responsibility: Sales to Dansk Supermarket, Matas and ImercoKey Activities: - Target setting for sales and investments for each customer and each product group. - Develop and implement customer business plans, e.g. campaign plan - Following up on sales results and implementing corrective actions - Securing relationship on all levels - Motivating sales force

Copenhagen Area, Denmark

Area of responsibility: Head of Sales in Hill’s Pet food, DenmarkKey Activities: - Leading, motivating and coaching a team of 6 sales consultants - Responsible for DK sales results - Developing and implementing new structure for target setting and follow up on sales force

Area of responsibility: I have had brand responsibility for a number of Colgate brandsKey Activities: -Securing full take over and integration of the Sanex business bought from Sara Lee into Colgate-Palmolive. - Responsible for a solid and integrated Palmolive and Sanex 2012 plan on all major marketing activities incl. launches and campaign plans securing sales results on both brands. - Dun-let had for years been loosing market shares, sales and especially profit in Denmark. In close cooperation with the Key Account team I analysed, developed and implemented a turn around plan for Denmark. Result +12% Market Share and an index 118 on Sales and 128 on Profit vs. previous year. The best category result for Denmark in 2009. - Successful launch of Colgate Max Fresh Toothpaste delivering index 115 vs. budget and building the Max Fresh brand platform, which is still one of the most successful toothpastes in the market.

Copenhagen Area, Denmark

Area of responsibility: Oral B and BraunKey Activities: - Secured that European plans were adapted and implemented into the Nordic region with special focus on media plans - Made and implemented a trade-up strategy to improve product mix. Resulting in an significantly increased profit

Copenhagen Area, Denmark

Svinninge

Kyrgyzstan

Master’S Degree (Cand Oecon), Economics

Activities and Societies: Bestyrelsesmedlem i Økonomisk Forening

Mba Courses, Economics

Bachelor'S Degree, Economics

Gymnasium