Birkan Derun Email & Phone Number

Istanbul, Türkiye

• Oversee the management of brand websites and related marketplace accounts. www.sennheiser.com.trwww.klipsch.com.trwww.shokz.com.trwww.focal-tr.comand multi brand audio store www.hifilife.com •Brands: Bang & Olufsen, Sennheiser, Klipsch, KEF, Focal, Naim, Devialet, Onkyo, Shokz, Hegel, EPOS, Oehlbach and Questyle. •Coordinate UI/UX projects with agencies to deliver effective and user-friendly designs across all e-commerce platforms.•Participate in AI chatbot projects for these sites, enhancing customer support and engagement.•Collaborate closely with CRM and CX teams to deliver a seamless customer journey, consistently aligning strategies to enhance customer satisfaction.•Manage performance marketing and SEO efforts with tools such as Google Ads, Meta, SEMrush, and Ahrefs, closely tracking metrics to drive growth.•Collaborate with agencies for affiliate and influencer marketing campaigns, as well as media buying operations, to expand reach and increase brand visibility.•Supervise marketplace operations for Amazon Turkey (Sennheiser Türkiye, Bang & Olufsen Türkiye, Hifilife, Klipsch Türkiye, and Focal Türkiye), Hepsiburada, and Trendyol, aligning strategies to maximize profitability and achieve company goals.•Oversee Amazon retail operations, including stock control, sales performance, ad performance, and campaign planning.•Track and manage inventory levels across all brands and stores, focusing on stock turnover rates and optimizing inventory holding to minimize excess and stockouts.•Oversee payment and invoice tracking, as well as warehouse and logistics operations to ensure seamless fulfillment and delivery.•Handle profit and loss management to maintain financial health and meet business objectives.•Define and communicate KPIs for my team, conducting daily, weekly, and monthly meetings to align departments and promote efficient teamwork across the organization.

United States

Istanbul, Turkey

• Managed 3PL operations according to SLAs of following marketplaces. (Namshi, Zalando, Zalora)• ERP Integration improvements (Nebim-3PL), order managements (Shopify) and CRM perfections.• Contributions, PNLs and 4DX followups. • Managed logistics operations between base warehouse and stores.

Istanbul, Turkey

• E-commerce roadmap, budget and selection.• National marketplace roadmap, planning, selections and deals. (Trendyol, Hepsiburada, Morhipo, Amazon, n11, Flo, Gittigidiyor, Ciceksepeti)• Digital Marketing, roadmap, budget and setups.• SEO, Google Ads, Google Analytics, Merchant Center, Facebook (Meta) ads, TikTok ads, budget optimization. • Email marketing and retargeting. • Affiliate Marketing• Coordinating with agencies. (Social Media, Creative Contents, UX/UI)• Planning catalog shootings. (Lifestyle, Product only)

Istanbul, Turkey

Managing day-to-day administration and business operations. Supervising the company's operations.• Overseeing all areas of the company's operations from research to marketing, sales and productions.• Developing and implementing methods for meeting company benchmarks and goals.• Managed to changing of company's ERP system from LOGO to nebimV3.• Setting meetings with business partners to make effective solutions.• Improving strategies and grow the business operations.• Supervising staff and handling issues with personnel.• Developing growth initiatives.• Managing all the ERP modules and links. (nebimV3)

Istanbul, Turkey

• Managing E-commerce budget, goals and meeting with buyers/vendors.• Implemented in Turkey’s best 10 marketplaces and more. (Trendyol, hepsiburada, Amazon, n11, morhipo, flo, gittigidiyor…)• Created and developed badbear.com.tr with agencies. (UX/UI)• Managing Digital Marketing budget and operations. (Seo, FB Ads, Google Ads, Analytics…)• Managing PR and Marketing meetings. (Weekly/monthly articles to magazines, conventional and outdoor advertising, creative events…)• Managing export opeartions when there is a need. (Documentation and logistics ops.)• Leaded dozens of catalog shootings. • Attending fairs and events.

Istanbul, Turkey

Managed financial, operational and logistics processes of +1400 customers based in Europe.• Setting orders and PLs according to requests from agents, distrubutors and key customers.• Applying for insurance over the incasso bureaus.• Making an agreements with forwarder companies about shipment terms.• Reading, openning and closing the Letter of Credit.• Preparing and sending documents which are ATR, PI, CI etc. to the relate customs of customers.• Attending to relevant exhibitions in different countries.• Analysing reclamations and making desicions according to agreements.• Cost reflections to manufacturers.• Production planning. • Logistics planning. • Debt Aging and Risk Analysing.

Istanbul, Turkey

Worked in Process Management office. Reported to head of Chief Opeartion Officer. • Research and test experience on engineering plastics.• Work experience in several departments like advertising, finance, sales departments.• Improved research skills and teamwork harmony by working in different projects.• Knowledge about internal communication system of the company.• Improved personal communication skills by working in a multinational atmosphere.

Turkey

Worked in Process Management and IT office. Reported to head of IT and Business Process Management office. • Joined several meetings and discussions with Process Manager.• Created inner ticket system to solve departments' problems systematically.• Work experience in several departments. (IT & Business Dev.)• Knowledge about internal communication system of the company.

Turkey

Worked in Human Resources. Reported to head of HR • Managed 3 different exams for 300-person blue-collar recruitment.• Contacted with exam winners one by one to operate paper works.• Improved knowledge about daily office works.• Improved personal communication skills by working in a multinational atmosphere.• Knowledge about internal communication system of the company.

Bachelor’S Degree, Industrial Engineering

Activities and Societies: - Co-Founder of Halic EMK - Played for Halic University Football Team. (Reserve)

Master Of Science - Ms, Occupational Safety And Health Technology/Technician

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor'S Degree, Geological/Geophysical Engineering

Bachelor'S Degree, Science