Mike Birnbaum

Mike Birnbaum Email and Phone Number

Senior Account Director @ Unreal Digital Group
Seattle, WA, US
Mike Birnbaum's Location
Seattle, Washington, United States, United States
About Mike Birnbaum

At Quantcast, harnessing digital marketing expertise has been central to advancing client accounts and fostering business development. My focus on implementing marketing strategies that resonate has led to substantial growth for our clients. The goal has always been to align marketing initiatives with clients' business objectives, ensuring their market positioning is robust and their brand recognition is on the rise.Previously, steering the transition of EIMS to offer full-funnel marketing initiatives, my role involved nurturing relationships and understanding clients' unique challenges. We collaboratively amplified their digital presence and inbound marketing, effectively cross-selling and up-selling digital campaigns. This experience has cemented my ability to lead teams and manage multifaceted digital campaigns that drive positive outcomes and exceed client expectations.

Mike Birnbaum's Current Company Details
Unreal Digital Group

Unreal Digital Group

View
Senior Account Director
Seattle, WA, US
Website:
quantcast.com
Employees:
755
Mike Birnbaum Work Experience Details
  • Unreal Digital Group
    Senior Account Director
    Unreal Digital Group
    Seattle, Wa, Us
  • Quantcast
    Account Director
    Quantcast Aug 2022 - Present
    Seattle, Washington, United States - Remote
    ➤ Served as primary point of contact for a diverse client portfolio (SaaS, Travel & Leisure, Retail, Education, etc.); developed relationships and performed needs assessments to understand their business goals and implement digital advertising campaigns that addressed relatable pain points.➤ Strategically implemented omni-channel programmatic campaigns while concurrently cross-selling and up-selling available technologies to reach desired customer outcomes while achieving company revenue targets.➤ Analyzed data from various online and offline sources and translated it into valuable advertising opportunities or actionable insights for client utilization on the Quantcast platform.➤ Partnered with engineering, product and partnerships teams on high-profile projects to enhance audience segmentation and cookieless marketing opportunities for existing and new clients. Key initiatives included large-scale CDP integration, Conversion API rollout, and implementation as well as data clean room partnership and integration.
  • University Of Washington
    Goalies Coach (Men'S Lacrosse)
    University Of Washington Oct 2019 - Present
    Seattle, Washington, United States
  • Eims
    Global Account Director
    Eims Feb 2021 - Jul 2022
    Seattle, Washington, United States - Remote
    ➤ Ensured the delivery of excellent support and services to various multinational technology clients, while serving as the primary contact, covering lead generation, demand generation, channel marketing programs, and outsourced inside sales.➤ Supported the transition of EIMS to developing and providing full-funnel marketing initiatives inclusive of digital marketing after the company's purchase of an EMEA-based digital agency in 2020. ➤ Efficiently managed, cross-sold, and up sold digital campaigns largely focused on adding inbound calling teams and additional digital services. ➤ Provided expert oversight and developmental support for junior team members based in APAC and EMEA, while residing in Seattle.
  • Yesler (Acquired By Accenture Intercative)
    Paid Media Strategist
    Yesler (Acquired By Accenture Intercative) Jul 2019 - Feb 2021
    Seattle, Wa
    ➤ Delivered marketing services to B2B markets to support revenue growth of blue-chip technology companies.➤ Independently owned the development and execution of paid media strategy for various software and cloud technology companies. Planned and managed programmatic display, content syndication, paid social and search campaigns.➤ Assumed responsibility for facilitating content and landing page design discussions.➤ Effectively identified trends and optimized opportunities by reporting on full-funnel activities.
  • Nxtsports
    Director Of Goalies (Youth & High School Boys Lacrosse)
    Nxtsports Apr 2015 - Jun 2019
    Philadelphia, Pennsylvania, United States
  • Cmi Media Group
    Media Supervisor /Senior Media Planner / Media Planner / Associate Media Planner
    Cmi Media Group Aug 2014 - Jun 2019
    Philadelphia, Pa
    ➤ Directed and guaranteed the accurate development of client scopes of work while assisting clients during strategy discussions through workshops and detailed analysis of the pharmaceutical market.➤ Collaborated with the analytics team in determining new trends and implementing insights for the conceptualization and deployment of multichannel media campaigns.➤ Lead the development and presentation of comprehensive multichannel media plans in both digital and non-digital formats.➤ Managed account service plans for the group, monitoring actual revenue per hour against estimates while communicating with clients regarding necessary changes.➤ Oversaw and led the development and professional growth of junior team members.
  • Various Companies
    Additional Work Experience
    Various Companies 2012 - 2014
    ➤ Assistant Coach, Oxford University – English Lacrosse Association – Oxford, England – 08/2013 to 07/2014➤ IT Recruiter – The Judge Group – Philadelphia, PA – 07/2012 to 07/2013

Mike Birnbaum Education Details

Frequently Asked Questions about Mike Birnbaum

What company does Mike Birnbaum work for?

Mike Birnbaum works for Unreal Digital Group

What is Mike Birnbaum's role at the current company?

Mike Birnbaum's current role is Senior Account Director.

What schools did Mike Birnbaum attend?

Mike Birnbaum attended Moravian College.

Who are Mike Birnbaum's colleagues?

Mike Birnbaum's colleagues are Carlos Gomes, Christopher Zimmerman, Matt White, Ivan Che, Pujesh Pradhan, Jennifer Lui, Kim Beagin.

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