Mike Birnbaum Email & Phone Number

Seattle, Wa, Us

Seattle, Washington, United States - Remote

➤ Served as primary point of contact for a diverse client portfolio (SaaS, Travel & Leisure, Retail, Education, etc.); developed relationships and performed needs assessments to understand their business goals and implement digital advertising campaigns that addressed relatable pain points.➤ Strategically implemented omni-channel programmatic campaigns while concurrently cross-selling and up-selling available technologies to reach desired customer outcomes while achieving company revenue targets.➤ Analyzed data from various online and offline sources and translated it into valuable advertising opportunities or actionable insights for client utilization on the Quantcast platform.➤ Partnered with engineering, product and partnerships teams on high-profile projects to enhance audience segmentation and cookieless marketing opportunities for existing and new clients. Key initiatives included large-scale CDP integration, Conversion API rollout, and implementation as well as data clean room partnership and integration.

Seattle, Washington, United States

Seattle, Washington, United States - Remote

➤ Ensured the delivery of excellent support and services to various multinational technology clients, while serving as the primary contact, covering lead generation, demand generation, channel marketing programs, and outsourced inside sales.➤ Supported the transition of EIMS to developing and providing full-funnel marketing initiatives inclusive of digital marketing after the company's purchase of an EMEA-based digital agency in 2020. ➤ Efficiently managed, cross-sold, and up sold digital campaigns largely focused on adding inbound calling teams and additional digital services. ➤ Provided expert oversight and developmental support for junior team members based in APAC and EMEA, while residing in Seattle.

Seattle, Wa

➤ Delivered marketing services to B2B markets to support revenue growth of blue-chip technology companies.➤ Independently owned the development and execution of paid media strategy for various software and cloud technology companies. Planned and managed programmatic display, content syndication, paid social and search campaigns.➤ Assumed responsibility for facilitating content and landing page design discussions.➤ Effectively identified trends and optimized opportunities by reporting on full-funnel activities.

Philadelphia, Pennsylvania, United States

Philadelphia, Pa

➤ Directed and guaranteed the accurate development of client scopes of work while assisting clients during strategy discussions through workshops and detailed analysis of the pharmaceutical market.➤ Collaborated with the analytics team in determining new trends and implementing insights for the conceptualization and deployment of multichannel media campaigns.➤ Lead the development and presentation of comprehensive multichannel media plans in both digital and non-digital formats.➤ Managed account service plans for the group, monitoring actual revenue per hour against estimates while communicating with clients regarding necessary changes.➤ Oversaw and led the development and professional growth of junior team members.

➤ Assistant Coach, Oxford University – English Lacrosse Association – Oxford, England – 08/2013 to 07/2014➤ IT Recruiter – The Judge Group – Philadelphia, PA – 07/2012 to 07/2013