Bishop Lafer Email & Phone Number

Jacksonville, Fl, Us

Jacksonville, Florida, United States

Implement and maintain Lead Lifecycle Model via Marketo and Salesforce to enable accurate funnel reporting in order to make strategic decisions and forecast annual business. Implement and maintain custom lead routing using Lean Data as a tool for data stewardship (dedupe) and enforce SLAs.Build out Funnel Reporting to measure success against KPIs at weekly, monthly, quarterly and annual time periods.Provide Sales Leadership with support regarding process, training (documentation) and reporting. Collaborate with other teams and vendors to build out a data warehouse and reporting visualizations using BI tools.Maintain the Marketing/Sales tech stack and database.

Jacksonville, Florida, United States

Marketing Technology: Manage and help maintain marketing technology stack, including Marketo, Salesforce, and other analytics platforms Ensure seamless integration of marketing technology with other systems, such as the company's website and sales tools Train and support marketing team members on the use of Marketo and Salesforce, as well as other marketing technology platforms Work with IT and other departments to ensure that data can be shared and leveraged effectively across all systems, including Marketo and Salesforce.Marketing Data Stewardship: Oversee marketing data collection, storage, segmentation and management. As part of this responsibility, the Marketing Operations Manager will help develop and implement data governance policies and procedures to ensure that data is being used and shared appropriately. Additionally, the Marketing Operations Manager will work with cross-functional teams to ensure that data is being shared and leveraged effectively. The Marketing Operations Manager will also be responsible for monitoring and analyzing data to identify potential issues, such as data quality problems, and taking action to address them.Marketing Analysis: Work closely with the marketing team to create and execute measurement and reporting strategies. This will include tracking and reporting on key performance indicators (KPIs) to measure the success of marketing campaigns and initiatives. Use data to inform marketing decisions and optimize campaigns. This includes identifying patterns and trends in data and recommending how campaigns can be improved to achieve better results. Track and report on KPIs, identifying improvement areas and making optimization recommendations. This will include analyzing data to determine which campaigns are performing well and not and making recommendations for improving underperforming campaigns.

Jacksonville, Florida, United States

Responsibilities include providing data analysis and strategic insights to help accelerate the growth and profitability of paid search, display, and other digital marketing channels. Helping to address the complex challenges of marketing effectiveness, ROI, optimization strategies, customer behavior and campaign effectiveness while working closely with channel owners to understand their current business problems and develop reporting to better the business. Utilizing multiple Business Intelligence tools to provide a holistic view of our customers, and clearly and effectively communicating successes and failures of digital campaigns to the team. Managing, organizing, and presenting KPI reporting across paid search, display, SEO, Social, and other digital channels while delivering both regular and ad hoc reports.Manipulating and mining data across multiple platforms to identify opportunities to scale marketing campaigns.Monitoring and analyzing the effectiveness of landing pages, display banner, ad copy, and other creative assets.Researching and identifying customer segments for targeted digital campaigns.Implementing and analyzing A/B or Multi-Variate tests to provide in-depth insightsWorking with the UX team to identify potential improvements in Marketing communication, design, and user experience.SEM/SEO implementation and managementEvaluating and helps managing site data content to improve search engine optimization (SEO)Recommending and becoming an expert in BI (Business Intelligence) tools used at IDX.Leveraging the BI tools across multiple departments to help the Executive Team drive operational value.

Eugene, Oregon Area

Responsible for producing and maintaining high quality websites for RG Media Company's clients as well as other custom development needs. Assemble new websites, analyze existing websites for clients, provide a variety of other digital marketing support for Register-Guard clients; using my knowledge of Web Standards, web accessibility, markup languages, responsive design, scripting, decoding and communication skills. This role provides Search Engine Optimization knowledge and web development strategy along with excellent communication and customer service skills.1. Build highly responsive front end web applications using the latest techniques amongst a team of exceptional designers & developers.2. Adhere to and collaborate on style guides and interaction specifications.3. Collaborate with client and project teams to develop clean, highly functional user interfaces.4. Express a genuine interest in the latest technological developments in web development.5. Strong knowledge of design principles, user interfaces, web standards and usability.6. Talent for producing professional web presentations and clean, organized code.7. Drive for customer service & good communication skills.

Eugene, Oregon Area

Team Dumpster Fire - developed a React Native iOS app for The Red Caps during TAO’s 2016 Hack for a Cause event in Eugene, Oregon.