Bisma Rizwan Email & Phone Number

Karachi, Pk

Karāchi, Sindh, Pakistan

Karāchi, Sindh, Pakistan

Pakistan

• Led the Credit Card Scheme Migration, converting over 70% of the existing base from one association to another,• Drove portfolio optimisation through data driven programs and campaigns for Credit Cards including behavioral analysis for targeted campaigns and client retention through their lifecycle journey,• Expanded upon Credit Card base via portfolio and credit programs, • Responsible for designing and enhancing customer value proposition on existing and new Credit Cards,• Designed all marketing, communication and campaigns for Credit Cards and Personal Loan, • Expanded upon the alliance and partnership build-up strategy along with marketing, tactical & BTL promotions.• Led cost save and sustainability initiatives for Credit Card and Personal Loan portfolio, including the implementation of a carbon footprint calculator for credit card transactions.

Karachi, Pakistan

Rotated in various departments within the CPBB space include Credit Card and Personal Loans, Secured Products, Retail Operations, Branch Banking, Segments, Digital Banking and Client Service.

Writing about various sub-sections of the online publication including branded content, social issues and student life.

• Leading the formal digital marketing channels for the organization including website and all social media outlets.• Responsible for setting up a structural direction for the newly formed marketing department, especially for B2C Clients.

• Developed a strategy for Careem Pakistan’s Instagram Account – during the tenure, developed engaging content and organically increased the following by 6000 people. • Researched for and helped devise the Nationwide Supply Acquisition Campaign to attract more people from around Pakistan to sign up as Careem Captains.• Assisted in content marketing from time to time for in-app and social media.

• Expanded upon the Bank’s merchant tie-up network by establishing discount tie-up partnerships with 5 merchants in the restaurant and fashion retail industries. • Conducted a Retail Products Pricing Strategy review, comparing the Bank’s charges with the domestic industry as a part of regulatory and strategy audit.• Conducted a CVP review for the Bank’s Credit Card portfolio as compared to the domestic and international market and recommended subsequent revisions and improvements.• Proposed new areas for the Mortgage Market Expansion, with 68% of the proposed areas being accepted in the Bank’s list of mortgage offerings in Lahore and Islamabad.

• Developed a national school and college activation campaign Colgate Max Fresh’s packaging launch.• Conducted a telephonic research based on over 2000 respondents from all over Pakistan to analyze the effect of product sampling on the buyer retention and conversion to brand.• Analyzed the behavior of the market of Gel Toothpaste by visiting gel users and conducting laddering interviews in Karachi.

Karachi, Pakistan

Headed the Creative Design team of the organization to develop creative content for social media.

Bahria College Karachi

Bahria College Karachi

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Photography Society, Public Speaking Society, Community Welfare Society

O/A Levels, Business

Activities and Societies: Public Speaking Forum, Media and Publications Society, Performing Arts Society, Sports - Basketball, Badminton.