Marketing Associate
CurrentFledgeWorks is a HRM software platform designed to help businesses grow by empowering employees to reach their full potential. Covers all processes for strategic, agile people management and provides good experiences. Connects HR, managers, employees, and employee candidates. Accessible anytime and from any device. Grows as you grow, flies your workflows, and reduces your workloads with automations. Due to modular scalability, FledgeWorks can bring value to larger than the largest enterprise or small startup.- Responsibilities:- Research market trends and identify customer needs, pain points, and buying objections.- Identify the decision makers among our target audience and create a buyer persona that we will address with our marketing messages.- Define key marketing activities and goals to drive the acquisition of new customers and the retention of existing users.- Work closely with the sales, social media team members to establish clear positioning and messaging guidelines.- Oversee the execution of day-to-day activities and ensure the quality and uniformity of our marketing assets (blog content, social media posts, etc.)- Develop effective marketing strategies focused on promoting our software solutions through content marketing, paid advertising, and social media marketing.