Bitan Saha Email & Phone Number

Kolkata, West Bengal, India

Brand - Too Yumm!Business Planning – Design & execute the overall business plan to meet aligned yearly objectives. Works with a multifunctional team to ensure day-to-day business delivery.Brand Communication – Provide briefs to agency on ATL/BTL & Digital activities, based on brand architecture (consumer/product attributes, differentiation, competition, etc.)New Product Planning, Development & Launch – Gather input on new product, identify new product story, prepare new product brief, test prototype & provide inputs to PD team during development phase.Consumer promotion – Monitor and review implementation in order to create effective pull for the products by the consumer in the market.Market research conceptualization, Execution & Findings Implementation – Analyze data and identify key trends, Correlations from the report prepared by the agency.Packaging development – Prepare packaging brief with inputs on TG, market, competition etc. to develop superior packaging structures in design, keeping in mind consumers likability & purchase intent along with cost effective.

Kolkata, West Bengal, India

Brand Campaigns – Work closely with advertising/media agencies for ATL, BTL &Digital creative planning, development & execution.Developing annual marketing plan for current products and new launches and execute the approved plans.Develop brand offers for the products, variants and new product lines packaging and communication.Regularly interact with consumers/non-consumers, retailers through market visits.Liaison with various internal/external stakeholders of a new product launch roadmap and prepare regular trackers.Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis.Participate in identification of root cause for non-fulfillment of sales orders.Interact with customers to identify the root cause of market complaints and coordinate with various functions to address the same.Provide inputs to senior management w.r.t. artwork, packaging, manufacturing readiness, market connectivity for different projects.

Bengaluru, Karnataka, India

Role: Brand Communication and Promotions: Planning, executing & supervising differentATL and BTL campaigns of the brand in-sync with the available marketing budget and brand objectives.Liaison with internal and external stake holders to ensure smooth execution of brand campaigns across mass media and on-ground.Plan and execute the merchandizing initiatives (ideation, cost, design etc.)Manage logistics of promotional materials. Follow-up during execution for necessary course corrections.Coordinate with cross-functional teams (PD, Regulatory, Packaging, Production etc.) for the new product development.Brand Operations: Develop packaging artworks of the brand through external/internal creative-house.Collaborate with managers in preparing budgets and monitoring expenses.Keeping track of stock, primary and secondary sales.Handling consumer complaint - Interact with customers to identify the root cause of market complaints and coordinate with other functions for addressing of the complaints.Plan market visit and gain in depth market and consumer understanding to assist in planning marketing activities.Consumer Research: Attend consumer researches & immersions and analyze trends, brand awareness & consumer feedback.

Kolkata Area, India

Department : International Marketing DivisionBrands : Navratna, 7 Oils in One, Kesh King, Amla Plus & Diamond ShineCountries : Gulf Cooperation Council (GCC) Countries, SAARC, Southeast Asia, Africa & CanadaRole : Developing artworks as per country requirement. Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters. Coordinating New Product Development & Cost Reduction projects with internal and external resources to achieve results. Monitoring and analyzing sales volumes, market share trends and competitive activity.

Kolkata Area, India

Accounts Handled : Hoichoi.tv, Eveready Industries India Ltd. – Lighting Division, Nuvoco Vistas Corp. Ltd. (formerly known as Lafarge India Pvt. Ltd.), Electrosteel Steels Ltd., Bajoria Appliances Pvt. Ltd., Vision Rx Lab.Role : Taking brief from the client; creative briefing; handling operations (Artworks); coordinated and supervised still & TVC shoots; market research for pitching new client; Ideating new brand campaigns; Maintaining liaison between the clients and the company.

Bengaluru Area, India

Role : Managing a team & generate revenue for the company through Sales. Empanelling local real estate agents with the company. Work as a liaison between the associates and the company.

Bengaluru Area, India

Accounts Handled : Fortune Edible Oils & Foods and MTR Foods.Role : Was part of creative briefing, handling operations; coordinated still shoot; helped in preparing comparative study for the clients.

Kolkata Area, India

Topic : Perceptual mapping of Vasocare brand.

Kolkata Area, India

Topic : Market share of Eveready Alkaline batteries.

Master Of Business Administration - Mba, Marketing

Pgpbm, Retail Management

Bachelor Of Business Administration - Bba, Marketing

Isc, Business/Commerce, General

Icse