Leads and directs design strategy and creative development for Attractful's clients who are comprised of high-growth SaaS companies across multiple industries. Develops and manages processes to ensure work is completed on schedule, as well as contribute to greater agency scalability.

Operating as a remote, freelance design studio, provides design, development, and marketing support as well as consultation services for individuals, startups, and corporations. Successes include:• Worked for a leading software company to redesign their annual customer/prospect conference, doubling registration and attendance year-over-year.• Contracted with a prominent market research firm to redesign their website, enhance their visual marketing and the communication of their brand.• Hired by a nationally-recognized and accredited college to redesign their website resulting in several awards and accolades for the school.• Collaborated with many talented individuals and teams on various projects and have established a reputation for high quality work that is on-time and within budget.

Managed and mentored the Shapeways design team and directed all design projects for stakeholders across multiple business units in the retail and enterprise markets.

Led the digital design and development of marketing channels and products towards customer and prospect engagement, establishing brand equity, and aligning the company to its mission statement. Successes include:• Launched the MFG Community, a social platform where thousands of Buyers and Manufacturers engage daily in social posts, forums, and classifieds to create and foster business relationships.• Launched the MFG Manufacturer Directory, a searchable listing of 100,000+ manufacturer profiles that helps facilities market their key differentiators and provide opportunities to engage leads.• Manages the design of all visual assets to support various marketing and sales activities.• Works closely with the Product Development Team to deliver new features in the company’s core products that support the needs of the users.• Sits on the Innovation and Product Boards to develop strategies to achieve the goals of the business, drive product enhancements, and increase value for shareholders and users alike.(Acquired by Shapeways 4/2022)

Led the creative team and vendors in all aspects of designing and delivering the Profisee brand through Profisee's marketing platforms. Drove lead engagement, acquisition, and retention across multiple channels to accelerate pipeline generation and achieve revenue goals. Reported to the CMO. Successes include:• Completely overhauled the Profisee brand and cultivated compelling experiences that amplified the company's message, extended brand awareness, and built positive brand equity.• Instated modern design processes and organized assets to centralize design requests and provide project, render, and resource repositories, boosting work efficiency and greatly increasing output capacity.• Relied on analytics and metrics to inform current design and development work and reveal future measurement and optimization needs. Coached team on gathered insights and improvement plans.• Implemented strategies to attract and engage new prospects, retain and inspire existing customers and partners, and drive lead generation to meet and exceed an aggressive 4x pipeline goal.• Increased Profisee’s search engine ranking to Google page 1 search results within 6 months.• Managed budget allocation, procured technical assets, designed and developed a best-in-class web presence. The site holds a 95% “Google PageSpeed Insights” score, a 62% gain over the old site.

Designed and produced a wide range of B2B/B2C materials supporting multiple, concurrent marketing campaigns for all of Verizon Telematics’ lines of business across multiple, high-profile client brands. Successes include:• Collaborated with internal and external departments to generate high-quality, metrics-driven communications that exceeded marketing's goals and drove the company's objectives to completion.• Strategized with senior leadership, marketing, and project management teams to determine goals, define project scope, and set milestones and delivery schedules in a fast-paced, corporate enterprise.• Managed multiple design projects for a broad set of deliverables including digital advertising, email, landing pages, mobile apps, user interfaces, and more.

Managed ORTEC’s brand and vision as part of the Global Marketing Team. Developed measurable, targeted marketing campaigns, produced visual assets and websites, and reviewed metrics to inform improvements. Successes include:• Led the redesign of annual customer/prospect conference to support global sales regions providing them with multiple lead generation opportunities and a platform for global marketing events.• Worked with many leading, global brands to effectively visualize partnerships and customer relationships.• Managed creative budget, third-party contracts, and communications.• Administered U.S. social media accounts substantially increasing follower counts and engagement.

Designed, built, and maintained Ariba’s web presence and digital marketing promotions that accelerated demand generation and drove the market awareness that solidified Ariba as the leader in their industry. Successes include:• Collaboratively planned, designed, and developed four well-received incarnations of ariba.com.• Designed many successful marketing campaigns driving record lead engagement.• Built, measured, and refined the user experience over various digital platforms.• Recognized by the company as Marketing Innovator of the Year for 2009.(Acquired by SAP 10/2012)

Designed and executed the company’s brand and visual identity across marketing/sales campaigns. Developed the application front-end and maintained the UX/UI standard throughout. Successes include:• Designed the Carsactive logo, visual themes, and website for this ambitious Atlanta-based startup.• Developed the front-end HTML and visual guidelines for the application.• Product is under review by industry-leading companies and investors.

Designed, developed, and maintained the corporate website as well as many branding elements. Provided user interface design support for web applications. Successes include:• Charged with quickly bringing fast-growing company’s brand to the next level.• Produced everything from online ads and websites to postcards and trade show booths.• CEO praised my work as the company's brand was garnering more attention than ever before.(Acquired by Ariba 12/2007)

Led the design for all corporate marketing initiatives and supported development projects with enhanced interface and design elements. Successes include:• Under tight deadline, single-handedly created all materials for critical user conference.• Materials included new branding, email templates, websites, collateral, signage, and more.• Customers and employees remarked that they had never seen the company so well promoted.(Acquired by Procuri 3/2005)

Designed, developed and maintained Interland's websites. Programmed an e-commerce interface and server-side processing ability, increasing sales revenue measurably.

Worked within the web team developing browser-based applications for streaming live and on-demand video as well as produced print and web advertising.(Acquired by Interland 6/2003)

As part of the New Media Group, supported various marketing initiatives creating animations, interactive presentations, and websites for internal and external clients.