-Set overall content and social media strategy for live entertainment brands. Generate multi-tiered and multi-platform campaigns to raise brand awareness and garner maximum impressions.-Create and execute custom influencer marketing initiatives (both paid and unpaid)-Create and execute social media and digital partnerships with brands and media outlets.-Successfully pitch strategic video concepts and integrated social media campaigns.-Create partnerships with social media platforms (Facebook, Twitter, Snapchat, Instagram, Tumblr, Google) to amplify content reach and create first-of-its-kind collaborations and experiences.- Execute live social media coverage of events and live streams.- Actively communicate with current and emerging bloggers and other social partners.- Leverage measurement and monitoring tools to report program successes and analyze results to recommend improvements.-Monitor trends in social media tools, applications, channels, design and strategy.Current and Past Clients: Sunset Boulevard, Present Laughter, The Tony Awards, BroadwayHD, The Olivier Awards, The Obie Awards, Les Liaisons Dangereuses, Oh, Hello on Broadway , Manhattan Theatre Club, The Phantom of the Opera, An American in Paris, An Act of God, The Encounter, Escape to Margaritaville, Misery, Shear Madness, The Woodsman, The Gin Game, Peter Pan 360, Small Mouth Sounds.