Barbara Carroll Email & Phone Number

County Wicklow, Ireland

Dublin, County Dublin, Ireland

Dublin, County Dublin, Ireland

HEAnet is Ireland’s National Education and Research Network. We deliver high-speed internet connectivity and IT shared services to all levels of the Irish education sector – that’s over one million students, researchers, and staff relying on our national education network every day.Key Responsibilities- Planning and implementation of an annual PR & marketing plan.- PR & marketing strategies.- Public relations initiatives including developing and maintaining the public image of HEAnet, media relations, and coordinating responses to parliamentary questions.- Marketing initiatives, including product/service campaigns, market research, content management.- Evaluating the effectiveness of PR & marketing techniques and resources.

Dublin, Ireland

Saint-Gobain is a €42-billion-turnover French multinational that develops, manufactures, and distributes materials and building solutions for construction, transportation, infrastructure, and industrial applications. The company has more than 180,000 employees and a presence in 67 countries. Key Responsibilities - Creation and execution of a highly engaging schedule of customer communications/campaigns across multiple brands as well as brand management for Saint-Gobain, Technical Academy, Gyproc, and ISOVER.- The accurate and timely production of brand collateral.- The performance and ownership of digital platforms e.g. Pardot Marketing Automation.- Management of 10+ external agencies on a daily basis. - Creative content strategy and management (emails, direct mail, social media, videos, photography, websites), ensuring all digital platforms are up-to-date with new and relevant content.Achievements - Promoted newly launched Technical Academy Online Courses using a very limited budget. All courses for May were fully booked out in under 20 minutes and they continued to be fully booked. - Implemented a clear sign-off process for campaign briefs, collateral creation, and social media calendar for 11 social media channels. - Improved engagement with B2B prospects through email marketing and engagement studios in Pardot reaching an average open rate of 39% and 5% CTR.

Dublin, Ireland

ISOVER is the insulation activity of the Saint-Gobain Group.Key Responsibilities - Management of multiple product ranges including product portfolio management and product marketing management as well as project management for a variety of projects related to product portfolio.- Management of multiple external contractors and agencies on a daily basis.- Planning, managing budgets and execution of communications & marketing campaigns as well as ISOVER presence at events and in partner stores.- Creative content strategy and management (blog, emails, social media, videos, photography, websites), ensuring all digital platforms are up-to-date with new and relevant content.Achievements - Successfully identified reasons for sales decline in one of the product categories and implemented a strategy for increasing the revenue – YTD this category is 20% over the target.- Managed multiple successful marketing campaigns, e.g. Vario: resulting in an increase in traffic by 200%, personalized video with over 70% VTR on Facebook, the campaign generated a total of 4.6 million impressions.- Improved social engagement and followers across all platforms, reaching over 25% year on year followers growth across all platforms.- Represented the company on various global events, presented local projects which brought international recognition to the business.

Dublin, Ireland

Smarter Surfaces is a multi-award winning Irish company that manufactures and supplies a range of innovative wallcoverings, paints, and plaster. 98% export-led, operates 13 e-commerce sites in 5 languages and has over 20 channel partners across the globe. I've joined the business when it was a small start-up and worked as part of the team that supported its growth to an established global company. Key Responsibilities- Management and coaching of staff, multiple external contractors and agencies on a daily basis.- Communications and marketing strategy, planning and execution. - Driving company’s revenue through marketing, PR, brand management and events.- Product management including new product introduction, responsibility for new product launches.- Management of translation process for four foreign languages websites. - Marketing collateral management (labels, brochures, application guides, etc.).Achievements - Directly contributed to 30% overall company revenue growth each year.- Made the company less reliant on paid advertising by increasing organic revenue by over 40%.- Managed 3 successful international trade shows.- Improved social engagement across all platforms, including a 45% increase in YouTube views.- Managed multiple successful marketing campaigns, e.g. Black Friday: resulting in an increase in sales via phone, CPC and email by 24%.

Dublin, Ireland

Key Responsibilities- Project management for a variety of projects involving different parts of the business, such as tendering, high-value private label deals.- Product management including new product introductions and launches, product costs/margins analysis and improvements and much more.- Management and coaching of staff, multiple external contractors, and agencies on a daily basis.- Management of Customer Service, Sales Support and Marketing Content as well as brand and events management.- Working closely with eCommerce Team Leader and Foreign Markets Coordinator to ensure great UX and Inside Sales revenue growth (PPC and non-paid strategies).Achievements - Project managed the first private-label customer that brought significant additional revenue to the company. - Reformed and shaped Customer Support department which delivered over 100% growth in phone sales.- Project managed 6 new product introductions.- Managed multiple successful marketing campaigns, e.g. Summer of Colour: resulting in a double in revenue for key product in one month via CPC, email, blog, and social media.

Dublin, Ireland

Key Responsibilities - Led an international, busy and dynamic marketing team of 5 that managed thirteen eCommerce websites - Customer segmentation, events management, competitor analysis and creation of new content.- Analysed of data for eCommerce websites (Google Analytics & internal reports), PPC (Google Ads), SEO, website updates (WordPress and HTML), alongside analysis of the customer journey and customer profile, increasing AOV. - Built relationships with events organizers, bloggers, and industry influencers.- Traveled internationally liaising with distributors.Achievements - Led a team that grew online sales revenue by 50%. - Introduced two successful re-brands within the company.- Created a content strategy that helped to increase organic revenue by over 20%, increased brand awareness and non-paid revenue via blog, social media and email marketing.

Dublin, Ireland

Dublin, Ireland

Dublin, Ireland

Szczecin, West Pomeranian District, Poland

Szczecin, West Pomeranian District, Poland

Szczecin, West Pomeranian District, Poland

Szczecin, West Pomeranian District, Poland

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Activities and Societies: Enterprise Management, Economics for Management, Services Marketing, Managing Financial Resources, Strategic.

Professional Diploma In Digital Marketing And Specialized Diploma In Digital Strategy & Planning, Digital Communication And Media/Multimedia

First Line Management Certificate

Bachelor'S Degree, Accounting And Finance

Culture Animator - Photographer