Bj Roth Email & Phone Number

St Louis, Missouri, United States

St Louis, Missouri, United States

• Collaborating with the Trade Marketing, Connections, Procurement teams by working with partners and business services to facilitate and track budgets of regional events and sponsorships
• Conducting market research, negotiation strategies, and contract implementation for regional events and sponsorships
• Tracking and monitoring of performance for over 300 events nationally
• Generating presentations, spreadsheets, and graphs to facilitate understanding of opportunities and investments
• Coordinating category initiatives across internal stakeholder groups, back-office operations, seniormanagement, legal, global procurement office, and others

St Louis, Missouri, United States

St. Louis, MO

• Supporting clients with strategic planning, setup, and execution of projects which include social media marketing, web traffic basics, data analytics, copy writing/editing, and market research
• Guided and advised non-profit organizations in their overall communications, with particular focus on their digital marketing efforts
• Reviewed and proofread upcoming marketing book "Get Popular, Look Sexier: Use Advertising, Communities, and Influencers to Get More Followers" (working title)Digital Marketing Project for Weathers Exteriors, LLC
• Reduced bounce rate to business website by 96% to a sustained level of 1.23% over 3 years
• Implemented new website landing pages with content conducive to positive association during the buying cycle
• Launched and have maintained a light social media presence to support web presence, encourage client referrals, and to support client's understandable penchant for business verification

Greater St. Louis Area

Providing brands and marketers with meaningful accountability solutions and strategic consulting for their sponsorship investments

St. Louis, MO

• Developed and executed a media research program which estimated the media landscape, identified sponsorship opportunities, and qualified potential value for a college football bowl game which served as a foundation in.
• Performing client assessments, developing proposals, calculating project financial projections, and designing sponsorship research programs for clients
• Managing projects post-sale by preparing project protocols, research methodology, data measurement specs, timelines, and reporting metrics
• Identifying meaningful insights from measurement and valuations of earned and owned media for brands, sports properties, and sports teams through data analysis of exposure/impressions in television, digital articles.
• Directing a team of data analysts and measurement specialists, overseeing training and assignments while serving as lead analyst.
• Advised clients of opportunities, strengths, and weaknesses of programs by discovering and sharing the story behind the data and insights

Greater St. Louis Area

• Conceptualized a cost-savings branding scheme which reduced print collateral costs by 80%
• Managed communications projects which required technical copywriting/editing and coordination with internal graphic designers, scientific researchers, marketing managers, division leaders, and external agencies
• Oversaw budgets for activities such as media buys, collateral development, and events/trade shows as a part of annual international communications plan development
• Contributed to the development of initial corporate social media strategy while serving as the primary content producer
• Organized booth and presentation layouts, coordinated invitees, and itemized talking points for events such as international trade shows, presentations, and customer receptions

Greater St. Louis Area

• Assisted in launching a startup marketing agency which helped businesses target college students
• Designed and executed an ambassador campaign which produced a 52% increase in annual revenue at campaign’s close
• Implemented a social media campaign as part of a digital campaign which helped contribute to a record-setting single-day total of applications to the University of Missouri-St. Louis
• Initiated social media marketing as a revenue stream for the firm and as an effective marketing channel for clients
• Managed 4-5 college students during summer internship programs, as well as the brand ambassadors for campaigns
• Planned and executed a successful on-campus tasting event attended by over 1,000 students and 15 restaurants

Greater St. Louis Area

• Educated and supported key accounts to facilitate the transition from paper gift cheques to plastic gift cards
• Administered incentive card programs, serving as the point contact for relationship management issue resolution
• Exceeded sales goals for converting inbound leads while devising and implementing a qualifying and tracking process

Greater St. Louis Area

• Executed as a quota-minded sales rep during substitution routes for absent sales people
• Assisted with event setup and execution for new product launches and festival parties
• Designed and constructed product and promotional displays while bargaining for placement

• Assisted in the production of animal vaccines, from cooking media to shipping orders
• Cared for testing/lab and specimen animals, including vaccinations, feeding, and bleeding