Over the past four and a half years, I have entrepreneurially built and scaled a dynamic hospitality enterprise that encompasses a successful restaurant/bar and event space, an innovative doughnut brand, and a hot crumble bar business. This journey has been a masterclass in hands-on business management, strategic marketing, and leadership. My approach to business development has been deeply rooted in creative B2C marketing strategies that directly drive sales growth. By carefully crafting brand… Show more Over the past four and a half years, I have entrepreneurially built and scaled a dynamic hospitality enterprise that encompasses a successful restaurant/bar and event space, an innovative doughnut brand, and a hot crumble bar business. This journey has been a masterclass in hands-on business management, strategic marketing, and leadership. My approach to business development has been deeply rooted in creative B2C marketing strategies that directly drive sales growth. By carefully crafting brand narratives and implementing targeted marketing campaigns, I've transformed our businesses from startup concepts to popular, recognised brands in the competitive hospitality market. This required not just marketing acumen, but a holistic understanding of brand positioning and customer engagement. Leadership has been a critical component of this entrepreneurial venture. Managing a workforce of over a dozen staff members demanded sophisticated people management skills, operational expertise, and the ability to create a cohesive, motivated team culture. I've been responsible for developing operational frameworks, training protocols, and creating an environment that supports both business objectives and employee growth. The businesses represent more than just commercial entities, they are living, evolving ecosystems that require constant strategic refinement. From developing product lines to implementing marketing initiatives, from staff management to customer experience design, I've been at the forefront of every critical business decision, driving innovation and sustainable growth. Show less

As an independent marketing consultant, I provided strategic digital marketing solutions to a diverse range of businesses, specializing in transformative automated marketing strategies and comprehensive B2B and B2C communication approaches. My consultancy was built on delivering targeted, innovative solutions that drive meaningful business growth and digital engagement and my work focused on developing and implementing cutting-edge digital marketing automation systems that streamline client… Show more As an independent marketing consultant, I provided strategic digital marketing solutions to a diverse range of businesses, specializing in transformative automated marketing strategies and comprehensive B2B and B2C communication approaches. My consultancy was built on delivering targeted, innovative solutions that drive meaningful business growth and digital engagement and my work focused on developing and implementing cutting-edge digital marketing automation systems that streamline client operations and maximize their marketing potential. By leveraging advanced technological solutions, I helped businesses optimise their marketing workflows, improve customer targeting, and significantly enhance their digital presence. Each client engagement was approached with a bespoke strategy, carefully tailored to their specific business goals and market positioning.I brought a holistic approach to marketing consulting, bridging the gap between technological innovation and strategic communication. This involved not just recommending solutions, but actively collaborating with clients to sell, implement, and optimize digital marketing systems that could fundamentally transform their approach to customer engagement and business growth. Clients have included: Air Liquide, Anytime Fitness, Absolutely Clean Services, Celsa Steel, Dandy Tools, DC2 Engineering, Dyfed, Powys Woodfuels, Eco Camel, Flow Cleaning Services, Freedom Green Energy and more. Show less

At CSN, I drove transformative marketing and events strategies that fundamentally reshaped the company's digital presence and market positioning. My role encompassed comprehensive B2B and B2C communications, leveraging innovative social media approaches and strategic event management to establish the brand as a market leader. Through meticulous design and targeted communication strategies, I orchestrated a dramatic expansion of the company's social media footprint. By cultivating an engaging… Show more At CSN, I drove transformative marketing and events strategies that fundamentally reshaped the company's digital presence and market positioning. My role encompassed comprehensive B2B and B2C communications, leveraging innovative social media approaches and strategic event management to establish the brand as a market leader. Through meticulous design and targeted communication strategies, I orchestrated a dramatic expansion of the company's social media footprint. By cultivating an engaging online ecosystem, I grew our combined social following to over 50,000 users, with nearly 20,000 potential customer leads generated through these efforts. This wasn't just about numbers, but about creating meaningful connections in a fiercely competitive nutrition market. My marketing approach was holistic and dynamic, focusing on building a brand identity that resonated deeply with our target audience. By developing compelling content and managing both digital and physical brand touchpoints, I helped position CSN as the most engaging brand in our sector. The impact was tangible and far-reaching and our innovative marketing strategies directly contributed to the company's rapid growth, ultimately supporting a doubling of full-time staff.Event management was a critical component of this success. I designed and executed events that not only showcased our products but also created genuine community engagement, bridging the gap between brand and consumer in innovative and memorable ways. Show less

At my time in Fat Cat, I played a pivotal role in transforming the venue's event strategy and brand presence. My responsibilities extended beyond traditional event coordination, encompassing comprehensive marketing design and client relationship management. I was responsible for conceptualising, designing, and executing a wide range of events, from intimate VIP gatherings to large-scale entertainment experiences. This involved not just logistical planning, but also creating compelling marketing… Show more At my time in Fat Cat, I played a pivotal role in transforming the venue's event strategy and brand presence. My responsibilities extended beyond traditional event coordination, encompassing comprehensive marketing design and client relationship management. I was responsible for conceptualising, designing, and executing a wide range of events, from intimate VIP gatherings to large-scale entertainment experiences. This involved not just logistical planning, but also creating compelling marketing narratives that attracted and engaged Cardiff's diverse entertainment scene. By carefully curating each event's aesthetic and experience, I helped establish Fat Cat as a premier destination for people.I personally oversaw all design and advertising efforts, ensuring that each piece of collateral reflected the venue's unique brand identity. This meant developing visually striking materials that communicated the venue's energy, sophistication, and distinctive character. Through targeted campaigns and creative design, I helped elevate Fat Cat's market positioning and attract a discerning clientele. Client and artist relations were a critical aspect of my role. I managed interactions with high-profile guests, ensuring that every individual received an exceptional, memorable experience. This required a nuanced approach to hospitality, with genuine warmth and attentiveness. Show less