Bruce Kasrel Email & Phone Number

Natick, Ma, Us

Greater Boston

DoubleCheck Research is an independent win-loss analysis firm focused on helping solution providers improve win rates by turning buyer insights into a competitive advantage. Our methodology helps marketing, sales, competitive intelligence, and product development executives within technology companies unlock the key lessons learned from prospects and clients through smart surveys, targeted interviews, and easy online reporting.

Key member of executive leadership team; responsible for all marketing for the company. Drove all corporate communications, digital advertising, partner marketing, advertising, and events. Skreens is an early-stage start-up providing an innovative solution addressing the consumer video, enterprise video conferencing, streaming and digital signage markets.

Greater Boston Area

Plan and implement strategies to drive product marketing programs and initiatives for the suite of Rovi’s analytics products. Develop a marketing strategy to help ensure the success of this emerging business. Create sales presentations, product descriptions, white-papers, press releases, and website content. Recommend new product features, identify, evaluate and recommend marketing opportunities and provide pre- and post- sales marketing support for customers. Generate awareness programs for Rovi in the analytics business, coordinating tradeshow activities, maintaining product demonstrations and equipment, supporting PR strategy and tactical plans, tracking of marketing campaigns to evaluate results and provide data-driven recommendations for future marketing promotions.

Greater Boston Area

Provides marketing direction, messaging and innovative collateral development for EMC’s Cloud Professional Service offerings. Interacts with services portfolio management, services sales enablement, solution sales and customers to identify marketing requirements and translates into customer facing content and sales enablement resources including presentations, training and sales and services playbooks. Maintains expertise on services, technology and industry trends and competition through training and research. Supports and provides input to services portfolio roadmaps through market research. Responsible for service marketing launch plans and execution as well as integrating services messaging into relevant product launches. Works with other marketing functions to develop and implement strategic marketing plans to drive awareness and service sales growth.

Driving Product Marketing for Mobile Device Management products for BMC. Part of the Cloud Marketing team.

Greater Boston Area

Driving and launching SaaS products and initiatives within the Dynamics product line. Working in the Windows Live team to launch and new brand and build a platform business on our online products and services.

Responsible for all marketing and customer service for THX. Direct all outbound communications including tradeshows, PR, and collateral. Oversee all product management.

Responsible for directing and implementing marketing and communications programs for company’s core video-on-demand (VOD) hardware and software product lines. • Coordinated two successful RFP submissions leading to over $20 million in new business.• Oversaw production of marketing materials. Frequently delivered presentations and conducted negotiations with Comcast, Time Warner, Cablevision, and Insight executives. Transferred customer requests into product specifications with engineering management.• Led team of marketing staff for launch of new software product, VODlink. Initiated and conducted meetings with senior staff at networks and studios such as HBO, Scripps, and Universal Studios.• Managed pricing and margins for VOD product line. Produced quarterly updates to pricing matrix for CEO and VP of Sales. Delivered updates to sales force.• Developed new materials and revenue model for upgrade to current hotel service business.

• Served as main point of contact with media and clients for promoting Forrester’s Consumer Electronics research.• Analyzed strengths and weaknesses of both the PC and CE industry approaches to new product development in a January 2002 report, “The Secret To Device Success.” Presented new techniques for producing and marketing high-technology consumer electronics products.• Developed process to grade new products on new technology integration and meeting user needs. Produced 12 Device Reviews for the PDA, MP3, digital camera, and media appliance categories.• Outlined device interconnectivity and adoption issues in a June 2000 report, “Many Devices, One Consumer.” Predicted the divergence of PC and entertainment home networking strategies in a September 2001 report, “Broken Home Gateways.”• Coordinated and ran client sessions to refine strategic marketing and development plans. Key senior management relationships at Microsoft, HP, Intel, Viacom, and Bell South.

Charged with oversight of all strategic and tactical aspects of web sites for Magnavox, Mercury Marine, Miller Lite, Nikon, and United Airlines. Responsible for marrying online branding with off-line strategies. • Directed a 13 person interactive team and managed three account executives. Managed daily relationship with senior level marketing personnel at client companies. • Selected to contribute both interactive and traditional concepts on new business pitches for Miller Lite, United Airlines, Midas, and Heineken. Created and demonstrated world wide Intranet, linking United Airlines to Fallon.

• Personally selected by Oracle CEO Larry Ellison to manage the development of applications for the Oracle Media Server product launch in February 1994. Executive producer on all video segments for initial demonstration of Oracle Media Server.• Initiated a proposal to the CEO to create interactive multimedia applications based on the Oracle Media Server architecture. Worked with senior technical staff to specify needed modifications of existing and upcoming Oracle products. Personally performed specialized integration work. • Made direct request to Oracle CEO for creation of a new position to manage advertising for the Tools and Multimedia group. Wrote and edited a majority of the copy and participated in agency review with CEO and Marketing VP. Oversaw implementation of Public Relations plan. • Directed all product marketing projects for Oracle's multimedia products. Oversaw release schedules, product features, and future enhancements. Wrote and produced 275 page manual.

Bs

Education record