Bruce Kasrel Email & Phone Number

Natick, MA, US

Greater Boston

DoubleCheck Research is an independent win-loss analysis firm focused on helping solution providers improve win rates by turning buyer insights into a competitive advantage. Our methodology helps marketing, sales, competitive intelligence, and product development executives within technology companies unlock the key lessons learned from prospects and.

Key member of executive leadership team; responsible for all marketing for the company. Drove all corporate communications, digital advertising, partner marketing, advertising, and events. Skreens is an early-stage start-up providing an innovative solution addressing the consumer video, enterprise video conferencing, streaming and digital signage markets.

Greater Boston Area

Plan and implement strategies to drive product marketing programs and initiatives for the suite of Rovi’s analytics products. Develop a marketing strategy to help ensure the success of this emerging business. Create sales presentations, product descriptions, white-papers, press releases, and website content. Recommend new product features, identify.

Greater Boston Area

Provides marketing direction, messaging and innovative collateral development for EMC’s Cloud Professional Service offerings. Interacts with services portfolio management, services sales enablement, solution sales and customers to identify marketing requirements and translates into customer facing content and sales enablement resources including.

Driving Product Marketing for Mobile Device Management products for BMC. Part of the Cloud Marketing team.

Greater Boston Area

Driving and launching SaaS products and initiatives within the Dynamics product line. Working in the Windows Live team to launch and new brand and build a platform business on our online products and services.

Responsible for all marketing and customer service for THX. Direct all outbound communications including tradeshows, PR, and collateral. Oversee all product management.

Responsible for directing and implementing marketing and communications programs for company’s core video-on-demand (VOD) hardware and software product lines. • Coordinated two successful RFP submissions leading to over $20 million in new business.• Oversaw production of marketing materials. Frequently delivered presentations and conducted negotiations.

• Served as main point of contact with media and clients for promoting Forrester’s Consumer Electronics research.• Analyzed strengths and weaknesses of both the PC and CE industry approaches to new product development in a January 2002 report, “The Secret To Device Success.” Presented new techniques for producing and marketing high-technology consumer.

Charged with oversight of all strategic and tactical aspects of web sites for Magnavox, Mercury Marine, Miller Lite, Nikon, and United Airlines. Responsible for marrying online branding with off-line strategies. • Directed a 13 person interactive team and managed three account executives. Managed daily relationship with senior level marketing personnel at.

• Personally selected by Oracle CEO Larry Ellison to manage the development of applications for the Oracle Media Server product launch in February 1994. Executive producer on all video segments for initial demonstration of Oracle Media Server.• Initiated a proposal to the CEO to create interactive multimedia applications based on the Oracle Media Server.

Bs

Education record