Bruce Kasrel

Bruce Kasrel Email and Phone Number

Director of Product Marketing @ Workato
Natick, MA, US
Bruce Kasrel's Location
Natick, Massachusetts, United States, United States
Bruce Kasrel's Contact Details

Bruce Kasrel work email

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About Bruce Kasrel

Senior-level Marketing Executive with experience in the consumer and B2B industry. Expertise in the following areas: Product Marketing Consistently created groundbreaking, customer-focused value propositions, messaging and content. Led go-to-market for several technology product launches.Cloud and IT ExperienceDrove product marketing EMC Global Professional Services for IT Transformation. Created first mobility blog for BMC Software. Marketing Management Headed marketing departments at two start-ups. Leader at building executive engagement and effective relationships between marketing and sales. Sales Support Delivered dozens of C-level sales presentations. Produced eBook that increased pipeline 200%. Created customer segmentation and persona research at Microsoft. Brand ManagementDesigned, oversaw and produced initial websites for companies such as Magnavox, Nikon, and Miller Brewing.New Product Launches Directed marketing efforts for several new product launches. Coordinated PR, sales tools, tradeshows and held meetings with senior executives at cable operators, broadcast networks, and Hollywood studios. Strategy-Driven Team Management Skilled at client relations at both director and executive levels. Managed teams of creative and technology-focused people.Specialties: Product marketing, digital marketing, branding, marketing communications, integrated marketing, event planning.

Bruce Kasrel's Current Company Details
Workato

Workato

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Director of Product Marketing
Natick, MA, US
Website:
klue.com
Employees:
64
Bruce Kasrel Work Experience Details
  • Workato
    Director Of Product Marketing
    Workato
    Natick, Ma, Us
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  • Klue
    Sr. Director, Research Win-Loss
    Klue Sep 2022 - Present
    Greater Boston
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  • Doublecheck Research
    Vice President, Research Director
    Doublecheck Research Aug 2018 - Feb 2023
    DoubleCheck Research is an independent win-loss analysis firm focused on helping solution providers improve win rates by turning buyer insights into a competitive advantage. Our methodology helps marketing, sales, competitive intelligence, and product development executives within technology companies unlock the key lessons learned from prospects and clients through smart surveys, targeted interviews, and easy online reporting.
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  • Skreens
    Senior Director Of Marketing
    Skreens Apr 2017 - Feb 2018
    Key member of executive leadership team; responsible for all marketing for the company. Drove all corporate communications, digital advertising, partner marketing, advertising, and events. Skreens is an early-stage start-up providing an innovative solution addressing the consumer video, enterprise video conferencing, streaming and digital signage markets.
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  • Tivo
    Product Marketing Director
    Tivo Oct 2015 - Nov 2016
    Greater Boston Area
    Plan and implement strategies to drive product marketing programs and initiatives for the suite of Rovi’s analytics products. Develop a marketing strategy to help ensure the success of this emerging business. Create sales presentations, product descriptions, white-papers, press releases, and website content. Recommend new product features, identify, evaluate and recommend marketing opportunities and provide pre- and post- sales marketing support for customers. Generate awareness programs for Rovi in the analytics business, coordinating tradeshow activities, maintaining product demonstrations and equipment, supporting PR strategy and tactical plans, tracking of marketing campaigns to evaluate results and provide data-driven recommendations for future marketing promotions.
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  • Emc
    Consulting Product Marketing Manager
    Emc May 2014 - Oct 2015
    Greater Boston Area
    Provides marketing direction, messaging and innovative collateral development for EMC’s Cloud Professional Service offerings. Interacts with services portfolio management, services sales enablement, solution sales and customers to identify marketing requirements and translates into customer facing content and sales enablement resources including presentations, training and sales and services playbooks. Maintains expertise on services, technology and industry trends and competition through training and research. Supports and provides input to services portfolio roadmaps through market research. Responsible for service marketing launch plans and execution as well as integrating services messaging into relevant product launches. Works with other marketing functions to develop and implement strategic marketing plans to drive awareness and service sales growth.
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  • Bmc Software
    Lead Solution Marketing Mgr
    Bmc Software Oct 2012 - May 2014
    Driving Product Marketing for Mobile Device Management products for BMC. Part of the Cloud Marketing team.
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  • Buzzient
    Head Of Marketing
    Buzzient Aug 2011 - Feb 2012
    Greater Boston Area
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  • Accurev
    Director, Product Marketing
    Accurev Apr 2010 - Aug 2011
  • Microsoft
    Senior Product Manager
    Microsoft Mar 2005 - Mar 2009
    Driving and launching SaaS products and initiatives within the Dynamics product line. Working in the Windows Live team to launch and new brand and build a platform business on our online products and services.
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  • Thx
    Vp Of Marketing And Customer Service
    Thx Jul 2004 - Dec 2004
    Responsible for all marketing and customer service for THX. Direct all outbound communications including tradeshows, PR, and collateral. Oversee all product management.
  • Seachange
    Director, Product Marketing
    Seachange Jul 2002 - Oct 2003
    Responsible for directing and implementing marketing and communications programs for company’s core video-on-demand (VOD) hardware and software product lines. • Coordinated two successful RFP submissions leading to over $20 million in new business.• Oversaw production of marketing materials. Frequently delivered presentations and conducted negotiations with Comcast, Time Warner, Cablevision, and Insight executives. Transferred customer requests into product specifications with engineering management.• Led team of marketing staff for launch of new software product, VODlink. Initiated and conducted meetings with senior staff at networks and studios such as HBO, Scripps, and Universal Studios.• Managed pricing and margins for VOD product line. Produced quarterly updates to pricing matrix for CEO and VP of Sales. Delivered updates to sales force.• Developed new materials and revenue model for upgrade to current hotel service business.
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  • Forrester
    Senior Analyst
    Forrester 1997 - 2002
    • Served as main point of contact with media and clients for promoting Forrester’s Consumer Electronics research.• Analyzed strengths and weaknesses of both the PC and CE industry approaches to new product development in a January 2002 report, “The Secret To Device Success.” Presented new techniques for producing and marketing high-technology consumer electronics products.• Developed process to grade new products on new technology integration and meeting user needs. Produced 12 Device Reviews for the PDA, MP3, digital camera, and media appliance categories.• Outlined device interconnectivity and adoption issues in a June 2000 report, “Many Devices, One Consumer.” Predicted the divergence of PC and entertainment home networking strategies in a September 2001 report, “Broken Home Gateways.”• Coordinated and ran client sessions to refine strategic marketing and development plans. Key senior management relationships at Microsoft, HP, Intel, Viacom, and Bell South.
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  • Fallon
    Account Supervisor
    Fallon 1995 - 1997
    Charged with oversight of all strategic and tactical aspects of web sites for Magnavox, Mercury Marine, Miller Lite, Nikon, and United Airlines. Responsible for marrying online branding with off-line strategies. • Directed a 13 person interactive team and managed three account executives. Managed daily relationship with senior level marketing personnel at client companies. • Selected to contribute both interactive and traditional concepts on new business pitches for Miller Lite, United Airlines, Midas, and Heineken. Created and demonstrated world wide Intranet, linking United Airlines to Fallon.
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  • Oracle
    Director
    Oracle 1988 - 1995
    • Personally selected by Oracle CEO Larry Ellison to manage the development of applications for the Oracle Media Server product launch in February 1994. Executive producer on all video segments for initial demonstration of Oracle Media Server.• Initiated a proposal to the CEO to create interactive multimedia applications based on the Oracle Media Server architecture. Worked with senior technical staff to specify needed modifications of existing and upcoming Oracle products. Personally performed specialized integration work. • Made direct request to Oracle CEO for creation of a new position to manage advertising for the Tools and Multimedia group. Wrote and edited a majority of the copy and participated in agency review with CEO and Marketing VP. Oversaw implementation of Public Relations plan. • Directed all product marketing projects for Oracle's multimedia products. Oversaw release schedules, product features, and future enhancements. Wrote and produced 275 page manual.
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Bruce Kasrel Education Details

Frequently Asked Questions about Bruce Kasrel

What company does Bruce Kasrel work for?

Bruce Kasrel works for Workato

What is Bruce Kasrel's role at the current company?

Bruce Kasrel's current role is Director of Product Marketing.

What is Bruce Kasrel's email address?

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What is Bruce Kasrel's direct phone number?

Bruce Kasrel's direct phone number is +181856*****

What schools did Bruce Kasrel attend?

Bruce Kasrel attended Carnegie Mellon University, Glassboro High.

Who are Bruce Kasrel's colleagues?

Bruce Kasrel's colleagues are Jessica Painter, Roman Savelev, Simran Bahia, Michelle Skidgel, Fábio Elísio, Jaz Halloran, Elizabeth B..

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