Moro Hub (a Digital DEWA Company) is a UAE-based service provider focused on both transformation and operational execution services that support its clients’ digital agenda. This includes data, integration and managed services; supported by a world-class alliance network that brings innovation, agility and cost competitiveness within an exemplary digital framework. Moro Hub’s unique vision of a ‘data hub’ includes not only a state of the art, government-backed tier-III data center but also a full-featured business center focusing on its government and enterprise customers’ needs.Visit https://morohub.com/ for more information.

Responsible for direct sales of all Etisalat business solutions (ranging from core telecom to digital solutions) to finance and banking customers. Key responsibilities include:• Leading the sales team to maintain relationship with leading financial & banking clients in the UAE for their telecom & ICT requirements.• Developing new opportunities directly by introducing new services like Internet of Things, Digital Payments, Colocation & Cloud, Enterprise Security & Video Surveillance as a Service (VSaaS).• Mentoring of Client Directors & Sales Managers and indirect reports (Engineers, Solutions Architects & Operations) to create a conducive and productive working environment.• Working with functions like Product Management, Finance and Contracts to create apt technical & commercial offering for the customer• Setting team targets for the complete vertical by revenue and product lines to align with top level objectives.• Supporting Vertical Head is all executive management presentations, reports, planning, forecasting and analysis.

Responsible for developing business jointly with Etisalat as well as directly in the market for Data Center Hosting (Colocation) & Cloud Services (IaaS & SaaS). Key responsibilities include:• Leading the sales team to generate new leads in the Enterprise and SMB segment and build, sales pipelines to ensure ongoing business in near and long term. • Engaging with Etisalat Sales Management to align business strategies and develop sales funnel. Also responsible to ensure smooth process with regards to billing to and collections from Etisalat.• Developing new business directly in key segments like Government, Oil & Gas, Finance & Banking and Education and introduce new services like Video Surveillance as a Service (VSaaS) & Desktop as a Service (DaaS).• Increased the Data Centre revenues by 75% YoY and Cloud Services by 300% YoY. • Mentoring of direct reports (Sales Managers) and indirect reports (Engineers, Solutions Architects & Operations) to create a conducive and productive working environment.• Implementation of CRM to track sales pipelines and generate management dashboards & reports.

Responsible for managing business with Carriers (Telecom Operators) in the Middle East including key Telco Groups like Etisalat & Zain. Key responsibilities include:• Engaging with CxO Level Management to align business strategies and develop partnership models for Managed Services (Smartphone Consulting Services).• Developing new lines of revenue (Handsets, Corporate Sales, Cloud SaaS Solutions, Repairs and other VAS solutions).• Building Tactical plans by utilizing subscriber retention strategies to maintain existing business.• Territories include UAE, KSA, Kuwait, Jordan, Lebanon & Egypt.

Responsible for managing relationship with Mobily, Etihad Etisalat in Saudi Arabia with overall client/account P&L, ensuring responsible financial management and delivery of account profit expectations. Key responsibilities include:• Strategic Planning to drive BlackBerry business with Mobily with alignment of CxO level.• Developing new lines of revenue (Managed Services, Direct SME Sales, Wholesales and VAS solutions).• Preparing Quarterly Marketing Plans and delivering desired results & expected ROI.• Managing B2B and Consumer channels to drive joint proposition with carrier and manufacturers.• Setting up B2E, B2B Direct Sales team and Channel Partners to promote offerings from Mobily Products, BlackBerry, Apple, Mobile Iron and Air Watch.• Conducting Workshops for Carriers in EMS foot print to devise market strategy for BlackBerry growth.

Responsible for managing relationship with Etisalat UAE and Etisalat Group to drive BlackBerry business in UAE. Managing the Smartphone Managed Services Program to provide end-to-end 360-degree support services that helped the carrier to expand sales channels, increase revenue & customer loyalty. Key responsibilities include:• Preparing Annual Strategy for whole Etisalat Group to increase BlackBerry subscriber base in key regions based on objectives agreed at CxO level. • Devising and executing Strategic Plans with Etisalat UAE to increase the BlackBerry base manifold.• Managing B2B and Consumer channels (Key Retailers) with Carrier.• Acquired 800+ Corporate Customers along with Carrier Sales for Mobile Device Management Solutions.• Implemented Sales Force CRM with Mobile client for Funnel Management and Reporting.• Successfully devised & executed disruptive strategies to boost the sales during key festive seasons.• Set up and staffed the Account team to support 360-degree Managed Services for BlackBerry taking the total headcount to 39

• Responsible for managing Business Development & Channel Expansion Projects for promoting BlackBerry offerings with Carriers & Key Retailers in Middle East & East Africa Region. • Territories included: Etisalat UAE, Zain Kuwait, Zain Jordan, Oman Mobile, Celtel Kenya, Celtel Tanzania, Celtel Uganda).• Preparing Sales Forecast for all EMS Territories and Channel Partners (Carriers and Retailers).

Member of Capacity Planning and Infrastructure Design team in IT Division. Responsible for Project Management and Technical Design of new End User Technology Projects. Key Projects delivered:• Managed, designed and delivered the Enterprise Mobility Project for Blackberry, Windows and Symbian devices. Modules included: Mobile Devices Management, Security Management, Content Management, Application Mobility Gateway, Mobile Email Gateway.• Other Projects include: Corporate Messaging Consolidation Project on Microsoft Exchange, Software Distribution Project using HP OpenView, Automated migration to Windows XP.

Responsible for Software Development and Network Implementation. Key projects include:• Designed and developed multi-user Accounting Software (Visual Basic and Oracle)• Designed and implemented Multi-Branch WAN Setup (Cisco Routers)