• Developed integrated marketing communications plans to promote a consistent brand experience and raise awareness of the conferences/workshops organised by the company • Produced content for and managed a company blog - www.atchub.net (including analytics review & driving SEO strategy), to effectively reach out to target audience from across Australia and New Zealand• Managed social media accounts (e.g. Twitter, LinkedIn & Facebook) to engage and build relationships with online communities• Designed and developed marketing collaterals (e.g. videos, e-newsletters, sales kits, media kits, infographics)• Developed media releases, pitched stories to media and facilitated interviews between journalists and senior management• Handled media enquiries and conduct daily media scanning;• Prepared monthly reports to ensure that the business is getting the desired results; • Provided essential event management support (e.g. photography, live Tweeting, muscles).

• Pitched stories to media and facilitated interviews between journalists and clients• Participated in discussions and came up with innovative ideas for brand promotion• Drafted press releases and media alerts• Conducted media calling and secured pro bono ad placement opportunities for a non-profit organisation• Developed and maintained media contact lists• Provided essential support to team (e.g. preparing & sending media kits, conducting research, media scanning, campaign monitoring & reporting, event management)

• Strategised, planned and implemented effective communication plans aimed at raising the public profile of the Authority • Conceptualised and executed media campaigns and received positive feedback from press and public• Organised exhibitions and competitions that were successful in reaching out to the public • Produced engaging copy and content for publishing onto brochures, posters and social media• Collaborated with external advertising agencies and print suppliers to produce effective promotional collaterals• Assisted with media enquiries and conducted media scanning

• Collaborated with colleagues from across APAC region to disseminate pertinent information to all ground staff• Planned and executed the launch of an employee Intranet portal across APAC region successfully• Produced interesting content and managed the CMS for the portal• Wrote and performed editorial duties for a quarterly newsletter that was distributed to over 15,000 employees • Organised focus groups to measure employee engagement levels