Felix Choo Email & Phone Number

Melbourne, Vic, Au

Melbourne, Australia

Design end-to-end solutions for clients by understanding their unique requirements through conversation, listening and understanding their challenges and aspirations both for the business and personally. My unique experiences have helped me to be the bridge between client and technology which help their business forge forward to meet their vision.Responsible for the development and growth of TIMMSanywhere - a complete Business Management Solution geared towards businesses in the Timber or Timber related industries with advanced capabilities and high level of flexibility to create a unique solution for every business.I assist clients throughout their implementation projects working with Business Analysts and Developers, automating business processes, data capture services using OCR and OMR technologies implementing solutions such as AR and AP Automation, Automated Data Entry processes to manage surveys, application forms and other data collection methods.Core competencies includes Odoo Integrated Business Management Solution, Document and Data Automation, Electronic Data Interchange and Managed Services.

Melbourne, Australia

Design end-to-end solutions for clients by understanding their unique requirements through conversation, listening and understanding their challenges and aspirations both for the business and personally.Core competencies includes Odoo Integrated Business Management Solution, Document and Data Automation, Electronic Data Interchange and Managed Services.

Melbourne, Vic, Australia

Developed a new sustainable structure for the business to streamline all processes to ensure growth of the business within 18 months -24 months. This includes, building product mix, negotiating with suppliers and customers, expanding the supply chain and building a team. Restructured and formalized the business processes and credit management and established national pricing structures for all our products.Instigated a growth of more than 50% in turnover by landing new accounts as well as growth from existing customer accounts by updating the business structure and using strategic hire.Grew the business network circle and created a wider supply chain to enable access to a wider range of products to provide a better level of service to the customers.

119 Ferrars Street, Southbank Vic

Achieved growth for the company by updating working practices, and restructuring jobs while working with the group Chairman.Transformed all social media platforms and updated the marketing materials in conjunction with the marketing this was to aid Business Development managers of the other business units.Developed and expanded the business client base by 20% through consistent efforts of building the client relationship, listening to their concerns and tailoring the service to suit their needs.Awarded commendations from client executives for excellence in customer service and prompt responses.

8/178 Duke Street, Braybrook Vic 3019

Established a startup business which specialized in Timber flooring installations. Developed Sales and pricing, project scheduling and management, tendering, contracts, and Sub-contractor management.Achieved business turned over $800k in the first yearLeader in the business to successfully Identified and matched product with the local market needs and wants.

Updated the pricing levels for all plywood products Nationally, and managing the entire plywood supply chain.Developed a training and awareness programme for the national team of Account Managers help them learn how to effectively re-engage with the previously neglected reseller industry.Reestablished working relationships with previous clients through a combination tender participation, stakeholder management and Multi-party negotiations, to become the preferred supplier to several buying groups and National retail chains. Identified a suitable product for their laminating plant increasing profit margins by 20%Instigated successful growth for the business for the plywood category within the reseller market by 40% nationally in 18 months.

Melbourne, Australia

Achieved growth for the business while working alongside the group Chairman at the head office in Singapore to establish strategies to grow the company in Australia. Transformed the national pricing structure for all products.Achieved growth in the business from zero to 800k per month turnover within 4 yearsDeveloped a new Melbourne office and established new recruitment process where a total of 4 staff members were hired within first 3 yearsInitiated and grew Brisbane office and hired 3 staff members in 2007 onwards.

Directed the design and management process all sub-contractors related to Building services. Developed clearer Contract Management & Tender process, created and maintained a Schedule of Rates, negotiated and liaised between sub-contractors and the project owners.Delivered significant landmark projects involving the Singapore indoor Stadium, MayBank Building and Shangri-la Hotel

I was responsible for training programs and operations in the battalion and I developed bespoke training programs for the battalion. The focus was to target the development of different areas as required in the military.I had to execute excellent communication and interpersonal skills here as it comprised of a large number of people approximately 400 soldiers coming from a large and diverse background with many individual differences that needed to be understand and managed correctly.

Master, Business Administration

Activities and Societies: Singapore Students Society - Committee member

Bachelor, Electrical Engineering

Activities and Societies: Singapore Students Association

Diploma, Electrical Engineering

Activities and Societies: SP Tae Kwon Do Club; Electrical Engineering Club

Education record

Activities and Societies: School Canoeing Team (Captain) Adventure Camp Instructor (1991 & 1992) School Nepal Trip (1991) School Librarian.