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I'm a digital marketing director with 14 years of experience helping businesses thrive online. I love using data and technology to boost sales and create great customer experiences.What I've achieved:* Led an A/B test that drove a 14.1% sales uplift, generating over $101 million in annualized revenue, and boosted loyalty program sign-ups by 13.2%.* Spearheaded an SEO initiative that increased website traffic by 15.3%, adding over 523,000 monthly visitors, and resulted in a 13.8% increase in sales from optimized pages.* Led an AI-powered product recommendation project that drove a 65.7% increase in cart additions.* Designed and implemented automated digital analytics reporting, saving 37.6 man-hours per month and delivering actionable insights faster through natural language generation.* Decreased Cost Per Acquisition (CPA) by 44% and increased conversion rate by 91% for a top-performing law agency.* Led the SEO, digital analytics, A/B testing, and YouTube strategies for 59+ websites and apps across 28+ countries on 4 continents.My approach:I specialize in driving predictable growth by optimizing each stage of the customer journey. Through actionable insights, targeted tools, and AI-enabled automation, I help businesses scale their marketing systems for long-term profitabilitySome brands I've worked with include Mary Kay, Southwest Airlines, Starbucks, and PowerSchool. I apply proven frameworks (like those used by FedEx, Uber, and Infusionsoft) to drive measurable improvements without needing large teams.Key areas I work in:* Digital strategy development* AI-driven marketing & automation* SEO and content optimization* Customer journey mapping and improvement* Website redesign for better user experience* Data analysis for informed decision-makingI'm always excited to tackle new challenges in the digital world. If you're looking to boost your online presence or just want to chat about the latest in digital marketing, let's connect! I'm happy to share insights or brainstorm ideas.
Powerschool
View- Website:
- powerschool.com
- Employees:
- 3484
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Director, Digital MarketingPowerschoolDallas, Tx, Us
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Director, Digital Marketing | Enterprise Saas Seo, Digital Analytics, Cro Strategy, Ai & AutomationPowerschool Jan 2023 - PresentFolsom, Ca, UsVisionary digital marketing leader pioneering AI-driven transformation in the education technology sector. Spearhead comprehensive digital marketing strategies and innovative AI implementations while fostering a culture of data-driven decision-making and technological advancement. Expert in leveraging artificial intelligence to optimize marketing operations, enhance customer experiences, and drive business growth.Key Achievements:- Architected and implemented a comprehensive AI marketing framework, revolutionizing data analysis, content optimization, and SEO performance while establishing new standards for marketing efficiency and effectiveness- Pioneered AI-powered conversion optimization strategies, leveraging machine learning for advanced A/B testing and customer journey optimization, resulting in enhanced engagement metrics and conversion rates- Transformed marketing operations through AI process automation, streamlining workflows and enabling real-time optimization across content creation, campaign management, and performance analysis- Led digital transformation initiatives, including GA4 migration, implementing advanced analytics infrastructure for deeper insights and predictive modeling capabilities- Built and mentored high-performing digital marketing teams, fostering cross-functional collaboration and driving AI adoption across Marketing.- Developed innovative AI-driven SEO strategies, leveraging chatGPT, Claude, Co-Pilot, and Gemini and advanced prompt engineering to optimize content performance and maximize organic visibility while streamlining marketing operations
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Ai & Automation Marketing Consultant For B2B Saas And High-Ticket Coaches/ConsultantsGrow Predictably Mar 2021 - PresentWe provide AI and automation, revenue-focused SEO, content marketing, and marketing strategy services to help small (non-EdTech) B2B SaaS companies and high-end coaches grow predictably and profitably. -
Global Digital Strategy Leader | Head Of Seo, Digital Analytics & Optimization, AutomationMary Kay Global Sep 2015 - Jan 2023Addison, Tx, UsOrchestrated digital transformation initiatives and led global digital marketing strategy across 30+ countries, managing enterprise-wide digital presence including 60+ websites/apps and multi-channel digital programs. Advised C-suite and regional leaders on digital innovation, growth strategies, and technology adoption.- Crafted and executed comprehensive digital marketing strategies driving measurable growth, including a global SEO transformation that delivered +73% visibility improvement and successful migration of 60+ international websites- Led enterprise-wide digital analytics modernization, directing migration to GA4/360 while establishing measurement frameworks across web, mobile, paid media, and social channels to enable data-driven decision-making- Pioneered process automation initiatives, including the implementation of AI-powered analytics reporting that reduced manual effort by 37.6 hours monthly while accelerating insight delivery through natural language generation- Developed and scaled global testing program spanning multivariate and A/B testing methodologies, building optimization culture across regions and driving continuous performance improvements through systematic experimentation- Built and mentored high-performing digital marketing teams, fostered strategic IT partnerships, and regularly presented digital strategy and performance insights to executive leadership -
Digital Optimization & Growth Strategy Consultant ► Digital Analytics ♦ Seo ♦ A/B TestingSouthwest Airlines Apr 2014 - Sep 2015Dallas, Tx, UsEngaged as strategic digital consultant to drive optimization, SEO strategy, and analytics initiatives across Southwest Airlines' digital properties, delivering transformative results through data-driven insights and customer-centric strategies.- Spearheaded enterprise-wide SEO transformation, successfully migrating 4,000+ thematic pages while driving 15.3% traffic growth and 13.8% revenue increase, demonstrating ability to execute large-scale digital initiatives with measurable ROI- Developed and gained stakeholder buy-in for comprehensive digital testing framework, which was subsequently adopted as the organization's standard methodology for digital optimization- Generated $101M+ in projected annualized revenue growth through innovative SEO and A/B testing strategies, delivering 14% sales uplift and 13.2% increase in loyalty program membership through data-driven optimization- Established strategic partnership with advertising teams to optimize digital campaign performance, creating automated tracking solutions that enhanced measurement capabilities and campaign effectiveness- Delivered actionable insights through advanced analysis of B2C and B2B digital properties, enabling marketing leadership to make data-informed decisions for digital strategy development -
Internet Marketing Founder ► Sem / Seo ♦ Email & Affiliate Marketing ♦ MonetizationSelf-Employed Aug 2008 - Apr 2014Start-up Internet Marketing business and consulting company delivering innovative Marketing and monetization strategies and tools.From building the framework for the business, starting operations, website development, project management, and all marketing decisions, I started a business leveraging my passions and skills. Developing and executing digital marketing strategies for company’s growth, I harnessed the power of SEO, SEM, and content marketing while expanding new e-commerce and product development.► Business was self-sustaining in the first 12 months.► Perform detailed SEO and Conversion optimization audits to increase leads► Boosted revenue using Google AdWords/Ads optimization strategies and optimized landing pages.► Drove a 863% traffic expansion through continuous link building and other SEO strategies.► Recouped 92% revenue loss due to search engine algorithm changes by adapting SEO approach and launching email campaigns.► Drove +350 projects to smooth completion, including custom software applications, web content, WordPress, and copywriting.
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Digital Analyst & Email MarketerPfs Jun 2013 - Aug 2013Irving, Texas, UsAs part of a leading international e-commerce solutions provider, I assisted clients in their digital analytics and email marketing efforts.► Analyzed digital analytics to provide actionable insights and recommendations► Gained knowledge of email deployment and digital analytics initiatives working on brand sites like IBM, Starbucks, and Kraft.► Engaged with teams to research the latest trends, prepare marketing proposals, and survey customers to support the set vision and mission of the organization. -
Digital Marketing Strategy Consultant ► Paid Search Strategy ♦ Seo ♦ Mobile Marketing ♦ CroGlobe Runner Sep 2012 - Jun 2013Addison, Tx, UsLed comprehensive digital marketing strategies for diverse client portfolio, managing $20K+ monthly ad spend while delivering transformative results through data-driven SEO, paid search, and mobile optimization initiatives.- Revitalized underperforming PPC programs across multiple industries, reducing cost per acquisition by 43.8% while driving a 91.3% surge in conversion rates and maintaining an industry-leading 4.7% CTR for legal sector client- Engineered full-scale digital transformation for entertainment industry client, achieving 16.8X growth in organic traffic through integrated SEO strategy and mobile-first approach, alongside a 5.4-fold increase in click-through rates- Led mobile commerce innovation for restaurant client, where strategic mobile-optimized lead generation system boosted phone inquiries by 487% and amplified location-based engagement nearly 24X.- Leveraged entrepreneurial background in SEO, affiliate marketing, and CRO to deliver comprehensive digital marketing audits and strategic roadmaps, consistently recapturing and retaining at-risk accounts
Brian Shelton Skills
Brian Shelton Education Details
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Naveen Jindal School Of Management, Ut DallasMarketing (Digital Marketing Focus) -
University Of Illinois Urbana-ChampaignElectrical Engineering
Frequently Asked Questions about Brian Shelton
What company does Brian Shelton work for?
Brian Shelton works for Powerschool
What is Brian Shelton's role at the current company?
Brian Shelton's current role is Director, Digital Marketing.
What is Brian Shelton's email address?
Brian Shelton's email address is br****@****ail.com
What is Brian Shelton's direct phone number?
Brian Shelton's direct phone number is +197268*****
What schools did Brian Shelton attend?
Brian Shelton attended Naveen Jindal School Of Management, Ut Dallas, University Of Illinois Urbana-Champaign.
What are some of Brian Shelton's interests?
Brian Shelton has interest in Children, Optimization, Investing, Health And Fitness, Beaches, Learning, Marketing, Sales Funnel Development, Education, Science And Technology.
What skills is Brian Shelton known for?
Brian Shelton has skills like Google Analytics, Web Analytics, Seo, Google Adwords, Sem, Email Marketing, Mobile Marketing, Digital Marketing, Microsoft Excel, E Commerce, Paid Search Strategy, Keyword Research.
Who are Brian Shelton's colleagues?
Brian Shelton's colleagues are Nicole Pysher, Erik Katsouris, Amar Ramadas, Craig Northrup, Ravish Kumar, Elliot Pytosky, Shannon Thompson.
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