Brian Shelton Email & Phone Number

Dallas, Tx, Us

Folsom, Ca, Us

Visionary digital marketing leader pioneering AI-driven transformation in the education technology sector. Spearhead comprehensive digital marketing strategies and innovative AI implementations while fostering a culture of data-driven decision-making and technological advancement. Expert in leveraging artificial intelligence to optimize marketing operations, enhance customer experiences, and drive business growth.Key Achievements:- Architected and implemented a comprehensive AI marketing framework, revolutionizing data analysis, content optimization, and SEO performance while establishing new standards for marketing efficiency and effectiveness- Pioneered AI-powered conversion optimization strategies, leveraging machine learning for advanced A/B testing and customer journey optimization, resulting in enhanced engagement metrics and conversion rates- Transformed marketing operations through AI process automation, streamlining workflows and enabling real-time optimization across content creation, campaign management, and performance analysis- Led digital transformation initiatives, including GA4 migration, implementing advanced analytics infrastructure for deeper insights and predictive modeling capabilities- Built and mentored high-performing digital marketing teams, fostering cross-functional collaboration and driving AI adoption across Marketing.- Developed innovative AI-driven SEO strategies, leveraging chatGPT, Claude, Co-Pilot, and Gemini and advanced prompt engineering to optimize content performance and maximize organic visibility while streamlining marketing operations

We provide AI and automation, revenue-focused SEO, content marketing, and marketing strategy services to help small (non-EdTech) B2B SaaS companies and high-end coaches grow predictably and profitably.

Addison, Tx, Us

Orchestrated digital transformation initiatives and led global digital marketing strategy across 30+ countries, managing enterprise-wide digital presence including 60+ websites/apps and multi-channel digital programs. Advised C-suite and regional leaders on digital innovation, growth strategies, and technology adoption.- Crafted and executed comprehensive digital marketing strategies driving measurable growth, including a global SEO transformation that delivered +73% visibility improvement and successful migration of 60+ international websites- Led enterprise-wide digital analytics modernization, directing migration to GA4/360 while establishing measurement frameworks across web, mobile, paid media, and social channels to enable data-driven decision-making- Pioneered process automation initiatives, including the implementation of AI-powered analytics reporting that reduced manual effort by 37.6 hours monthly while accelerating insight delivery through natural language generation- Developed and scaled global testing program spanning multivariate and A/B testing methodologies, building optimization culture across regions and driving continuous performance improvements through systematic experimentation- Built and mentored high-performing digital marketing teams, fostered strategic IT partnerships, and regularly presented digital strategy and performance insights to executive leadership

Dallas, Tx, Us

Engaged as strategic digital consultant to drive optimization, SEO strategy, and analytics initiatives across Southwest Airlines' digital properties, delivering transformative results through data-driven insights and customer-centric strategies.- Spearheaded enterprise-wide SEO transformation, successfully migrating 4,000+ thematic pages while driving 15.3% traffic growth and 13.8% revenue increase, demonstrating ability to execute large-scale digital initiatives with measurable ROI- Developed and gained stakeholder buy-in for comprehensive digital testing framework, which was subsequently adopted as the organization's standard methodology for digital optimization- Generated $101M+ in projected annualized revenue growth through innovative SEO and A/B testing strategies, delivering 14% sales uplift and 13.2% increase in loyalty program membership through data-driven optimization- Established strategic partnership with advertising teams to optimize digital campaign performance, creating automated tracking solutions that enhanced measurement capabilities and campaign effectiveness- Delivered actionable insights through advanced analysis of B2C and B2B digital properties, enabling marketing leadership to make data-informed decisions for digital strategy development

Start-up Internet Marketing business and consulting company delivering innovative Marketing and monetization strategies and tools.From building the framework for the business, starting operations, website development, project management, and all marketing decisions, I started a business leveraging my passions and skills. Developing and executing digital marketing strategies for company’s growth, I harnessed the power of SEO, SEM, and content marketing while expanding new e-commerce and product development.► Business was self-sustaining in the first 12 months.► Perform detailed SEO and Conversion optimization audits to increase leads► Boosted revenue using Google AdWords/Ads optimization strategies and optimized landing pages.► Drove a 863% traffic expansion through continuous link building and other SEO strategies.► Recouped 92% revenue loss due to search engine algorithm changes by adapting SEO approach and launching email campaigns.► Drove +350 projects to smooth completion, including custom software applications, web content, WordPress, and copywriting.

Irving, Texas, Us

As part of a leading international e-commerce solutions provider, I assisted clients in their digital analytics and email marketing efforts.► Analyzed digital analytics to provide actionable insights and recommendations► Gained knowledge of email deployment and digital analytics initiatives working on brand sites like IBM, Starbucks, and Kraft.► Engaged with teams to research the latest trends, prepare marketing proposals, and survey customers to support the set vision and mission of the organization.

Addison, Tx, Us

Led comprehensive digital marketing strategies for diverse client portfolio, managing $20K+ monthly ad spend while delivering transformative results through data-driven SEO, paid search, and mobile optimization initiatives.- Revitalized underperforming PPC programs across multiple industries, reducing cost per acquisition by 43.8% while driving a 91.3% surge in conversion rates and maintaining an industry-leading 4.7% CTR for legal sector client- Engineered full-scale digital transformation for entertainment industry client, achieving 16.8X growth in organic traffic through integrated SEO strategy and mobile-first approach, alongside a 5.4-fold increase in click-through rates- Led mobile commerce innovation for restaurant client, where strategic mobile-optimized lead generation system boosted phone inquiries by 487% and amplified location-based engagement nearly 24X.- Leveraged entrepreneurial background in SEO, affiliate marketing, and CRO to deliver comprehensive digital marketing audits and strategic roadmaps, consistently recapturing and retaining at-risk accounts

Master Of Science - Ms, Marketing (Digital Marketing Focus)

Bachelor Of Science, Electrical Engineering