AeroLeads people directory · profile
Brian Shelton Email & Phone Number
Director, Digital Marketing
at
PowerSchool
1 work email found
@powerschool.com
4 phones found area 972 and 800
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Director, Digital Marketing
Location
Dallas, Texas, United States
Company size
Who is Brian Shelton? Overview
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Quick answer
Brian Shelton is listed as Director, Digital Marketing at PowerSchool, a company with 3484 employees, based in Dallas, Texas, United States. AeroLeads shows a work email signal at powerschool.com, phone signal with area code 972, 800, and a matched LinkedIn profile for Brian Shelton.
Brian Shelton previously worked as Director, Digital Marketing | Enterprise SaaS SEO, Digital Analytics, CRO Strategy, AI & Automation at Powerschool and AI & Automation Marketing Consultant for B2B SaaS and High-Ticket Coaches/Consultants at Grow Predictably. Brian Shelton holds Master Of Science - Ms, Marketing (Digital Marketing Focus) from Naveen Jindal School Of Management, Ut Dallas.
Company email context
Email format at PowerSchool
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{first}.{last}@powerschool.com
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AeroLeads found 1 current-domain work email signal for Brian Shelton. Compare company email patterns before reaching out.
Profile bio
About Brian Shelton
I'm a digital marketing director with 14 years of experience helping businesses thrive online. I love using data and technology to boost sales and create great customer experiences.What I've achieved:* Led an A/B test that drove a 14.1% sales uplift, generating over $101 million in annualized revenue, and boosted loyalty program sign-ups by 13.2%.* Spearheaded an SEO initiative that increased website traffic by 15.3%, adding over 523,000 monthly visitors, and resulted in a 13.8% increase in sales from optimized pages.* Led an AI-powered product recommendation project that drove a 65.7% increase in cart additions.* Designed and implemented automated digital analytics reporting, saving 37.6 man-hours per month and delivering actionable insights faster through natural language generation.* Decreased Cost Per Acquisition (CPA) by 44% and increased conversion rate by 91% for a top-performing law agency.* Led the SEO, digital analytics, A/B testing, and YouTube strategies for 59+ websites and apps across 28+ countries on 4 continents.My approach:I specialize in driving predictable growth by optimizing each stage of the customer journey. Through actionable insights, targeted tools, and AI-enabled automation, I help businesses scale their marketing systems for long-term profitabilitySome brands I've worked with include Mary Kay, Southwest Airlines, Starbucks, and PowerSchool. I apply proven frameworks (like those used by FedEx, Uber, and Infusionsoft) to drive measurable improvements without needing large teams.Key areas I work in:* Digital strategy development* AI-driven marketing & automation* SEO and content optimization* Customer journey mapping and improvement* Website redesign for better user experience* Data analysis for informed decision-makingI'm always excited to tackle new challenges in the digital world. If you're looking to boost your online presence or just want to chat about the latest in digital marketing, let's connect! I'm happy to share insights or brainstorm ideas.
Listed skills include Google Analytics, Web Analytics, Seo, Google Adwords, and 46 others.
Current workplace
Brian Shelton's current company
Company context helps verify the profile and gives searchers a useful next step.
Powerschool
8 roles
Brian Shelton work experience
A career timeline built from the work history available for this profile.
Director, Digital Marketing | Enterprise Saas Seo, Digital Analytics, Cro Strategy, Ai & Automation
CurrentVisionary digital marketing leader pioneering AI-driven transformation in the education technology sector. Spearhead comprehensive digital marketing strategies and innovative AI implementations while fostering a culture of data-driven decision-making and technological advancement. Expert in leveraging artificial intelligence to optimize marketing.
Jan 2023 - Present
Ai & Automation Marketing Consultant For B2B Saas And High-Ticket Coaches/Consultants
CurrentWe provide AI and automation, revenue-focused SEO, content marketing, and marketing strategy services to help small (non-EdTech) B2B SaaS companies and high-end coaches grow predictably and profitably.
Mar 2021 - Present
Global Digital Strategy Leader | Head Of Seo, Digital Analytics & Optimization, Automation
Orchestrated digital transformation initiatives and led global digital marketing strategy across 30+ countries, managing enterprise-wide digital presence including 60+ websites/apps and multi-channel digital programs. Advised C-suite and regional leaders on digital innovation, growth strategies, and technology adoption.- Crafted and executed comprehensive.
Sep 2015 - Jan 2023
Digital Optimization & Growth Strategy Consultant ► Digital Analytics ♦ Seo ♦ A/B Testing
Engaged as strategic digital consultant to drive optimization, SEO strategy, and analytics initiatives across Southwest Airlines' digital properties, delivering transformative results through data-driven insights and customer-centric strategies.- Spearheaded enterprise-wide SEO transformation, successfully migrating 4,000+ thematic pages while driving.
Apr 2014 - Sep 2015
Internet Marketing Founder ► Sem / Seo ♦ Email & Affiliate Marketing ♦ Monetization
Self-Employed
Start-up Internet Marketing business and consulting company delivering innovative Marketing and monetization strategies and tools.From building the framework for the business, starting operations, website development, project management, and all marketing decisions, I started a business leveraging my passions and skills. Developing and executing digital.
Aug 2008 - Apr 2014
Digital Analyst & Email Marketer
As part of a leading international e-commerce solutions provider, I assisted clients in their digital analytics and email marketing efforts.► Analyzed digital analytics to provide actionable insights and recommendations► Gained knowledge of email deployment and digital analytics initiatives working on brand sites like IBM, Starbucks, and Kraft.► Engaged.
Jun 2013 - Aug 2013
Digital Marketing Strategy Consultant ► Paid Search Strategy ♦ Seo ♦ Mobile Marketing ♦ Cro
Led comprehensive digital marketing strategies for diverse client portfolio, managing $20K+ monthly ad spend while delivering transformative results through data-driven SEO, paid search, and mobile optimization initiatives.- Revitalized underperforming PPC programs across multiple industries, reducing cost per acquisition by 43.8% while driving a 91.3%.
Sep 2012 - Jun 2013
Team & coworkers
Colleagues at PowerSchool
Other employees you can reach at powerschool.com. View company contacts for 3484 employees →
EG
Erin Gartly
Colleague at PowerschoolCanada, Canada
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DE
Dave Edwards, M.A.Ed.
Colleague at PowerschoolMooresville, North Carolina, United States, United States
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AM
Angela Mansour, M.Ed
Colleague at PowerschoolWest Palm Beach, Florida, United States, United States
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VA
Vaishnavi Ambarkar
Colleague at PowerschoolBengaluru, Karnataka, India, India
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CB
Cessna Bhattacharyya
Colleague at PowerschoolBengaluru, Karnataka, India, India
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AR
Aravinda Reddy
Colleague at PowerschoolBengaluru, Karnataka, India, India
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MN
Manoj Nagasuri
Colleague at PowerschoolHyderabad, Telangana, India, India
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BC
Balaji C
Colleague at PowerschoolBengaluru, Karnataka, India, India
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ST
Smitha T V
Colleague at PowerschoolBengaluru, Karnataka, India, India
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JJ
Joe Jarvis
Colleague at PowerschoolElgin, Illinois, United States, United States
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Erin Gartly
Colleague at PowerschoolCanada, Canada
View →
DE
Dave Edwards, M.A.Ed.
Colleague at PowerschoolMooresville, North Carolina, United States, United States
View →
AM
Angela Mansour, M.Ed
Colleague at PowerschoolWest Palm Beach, Florida, United States, United States
View →
VA
Vaishnavi Ambarkar
Colleague at PowerschoolBengaluru, Karnataka, India, India
View →
CB
Cessna Bhattacharyya
Colleague at PowerschoolBengaluru, Karnataka, India, India
View →
AR
Aravinda Reddy
Colleague at PowerschoolBengaluru, Karnataka, India, India
View →
MN
Manoj Nagasuri
Colleague at PowerschoolHyderabad, Telangana, India, India
View →
BC
Balaji C
Colleague at PowerschoolBengaluru, Karnataka, India, India
View →
ST
Smitha T V
Colleague at PowerschoolBengaluru, Karnataka, India, India
View →
JJ
Joe Jarvis
Colleague at PowerschoolElgin, Illinois, United States, United States
View →
2 education records
Brian Shelton education
Master Of Science - Ms, Marketing (Digital Marketing Focus)
Naveen Jindal School Of Management, Ut Dallas
Bachelor Of Science, Electrical Engineering
University Of Illinois Urbana-Champaign
FAQ
Frequently asked questions about Brian Shelton
Quick answers generated from the profile data available on this page.
What company does Brian Shelton work for?
Brian Shelton works for PowerSchool.
What is Brian Shelton's role at PowerSchool?
Brian Shelton is listed as Director, Digital Marketing at PowerSchool.
What is Brian Shelton's email address?
AeroLeads has found 1 work email signal at @powerschool.com for Brian Shelton at PowerSchool.
What is Brian Shelton's phone number?
AeroLeads has found 4 phone signal(s) with area code 972, 800 for Brian Shelton at PowerSchool.
Where is Brian Shelton based?
Brian Shelton is based in Dallas, Texas, United States while working with PowerSchool.
What companies has Brian Shelton worked for?
Brian Shelton has worked for Powerschool, Grow Predictably, Mary Kay Global, Southwest Airlines, and Self-Employed.
Who are Brian Shelton's colleagues at PowerSchool?
Brian Shelton's colleagues at PowerSchool include Erin Gartly, Dave Edwards, M.A.Ed., Angela Mansour, M.Ed, Vaishnavi Ambarkar, and Cessna Bhattacharyya.
How can I contact Brian Shelton?
You can use AeroLeads to view verified contact signals for Brian Shelton at PowerSchool, including work email, phone, and LinkedIn data when available.
What schools did Brian Shelton attend?
Brian Shelton holds Master Of Science - Ms, Marketing (Digital Marketing Focus) from Naveen Jindal School Of Management, Ut Dallas.
What skills is Brian Shelton known for?
Brian Shelton is listed with skills including Google Analytics, Web Analytics, Seo, Google Adwords, Sem, Email Marketing, Mobile Marketing, and Digital Marketing.
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