Oversee the branding, merchandising, creative direction, marketing, sourcing, inventory management and operations for GIMMEDAT Athletics, GIMMEDAT Outdoors, Salt Monkey and Bullseye Inks.· Efforts helped grow Amazon sales by 50% between 2021–2022. Streamlined product offering, improved product listings, added A+ content and helped focus targeted PPC advertising campaigns.· Launched Salt Monkey, an apparel lifestyle brand, in 2023, establishing a presence in both ecommerce and retail. Created a collaboration with Confluence Outdoor to help increase brand exposure.· Established market positioning, focused assortments and increased engagement for GIMMEDAT Athletics, GIMMEDAT Outdoors and Salt Monkey.· Oversaw the restructure and redesign of the GIMMEDAT Outdoors website in 2022.· Managed all content creation including photo shoots, social media content, point of purchase materials and accessories.· Established give-back initiatives for both GIMMEDAT Outdoors and Salt Monkey, Bear Care and Sammy Gives Back, that align with brand values. Established community outreach programs and increased brand awareness.· Improved the sourcing process of GIMMEDAT Athletics jewelry products, saving 76% in freight cost.· Streamlined operational processes and organizational structure, improving capacity and contributing to sales growth across all businesses under Bullseye Branding, LLC.

Worked with clients to provide marketing, brand and creative solutions to help achieve their business goals. Prospected, established and nurtured client account relationships. Helped oversee operations, project management, procurement and strategic planning.

Oversaw all aspects of multiple client accounts including the relationship, planning, execution of work, fiduciary responsibility, overall growth and deployment of agency resources. Worked with multiple clients from a wide range of industries.

Industry’s largest Collegiate and NHL licensed apparel supplier in all genders, charged with the development, collaboration, and marketing of brands tied to 832 universities and 30 professional teams with the world’s largest retailers. Key member of a winning team that transformed a $30MM company to a $200MM powerhouse. Responsible for the creative direction, branding, creative art, licensing, production art and marketing content for multiple product lines.· Built and managed a department of 36 employees – established structure, policies, processes and procedures.· Established network of resources, both offshore and domestic, to meet demand.· Oversaw the licensing approval process and ensured that product was compliant with and approved by the licensor. · Contributions fueled a 600% increase in overall sales. Efforts helped secure exclusivity with major universities and professional sports leagues and further expansion of distribution rights.· Led marketing programs which resulted in an average increase of 36% in POS. · Fueled brand awareness with experiential marketing events resulting in an average increase of 80% in POS.· Oversaw the creation of the Alta Gracia, Knights Apparel, Rivalry Threads and Pro Edge brand identities; brands sold at Barnes & Noble, Follett campus stores, independent college bookstores, Target, Walmart, Sam’s Club, Costco, JCPenney, Kohl’s, Dick’s Sporting Goods, Academy Sports, and other retailers. · Helped launch Alta Gracia Apparel, the first, and only, Living Wage Verified apparel company. · Led the development process for 6 separate “The Shirt” programs for the University of Notre Dame. Contributed to Alta Gracia Apparel being awarded the program for 5 consecutive years.· Integrated the Red Oak Sportswear Art Department into the Knights Apparel organization after its acquisition.

Nationally recognized brand and leading supplier of sportswear to college bookstores and retailers worldwide. Managed the graphic development for the Champion Branded, College Bookstore, Pro Licensed, Team Outfitting, Resort and Military business units. Set the creative direction and led the development process for seasonal product lines and hot market event programs. Oversaw the creation and distribution of all sales and marketing collateral.· Consolidated the department, increasing efficiency and productivity. Linked each division through shared trend direction, design techniques and processes; while leveraging Champion’s brand equity. · Played a lead role in the transition of the Champion College Bookstore Business from the Sara Lee Corporation, based in Winston-Salem, NC, to Gear for Sports, based in Lenexa, KS.· Efforts helped elevate Champion as the Collegiate Licensing Company’s top Campus Bookstore Licensee in 2003 and establish itself as the leading apparel brand in the College Bookstore Market.